Brand Key, a do nothing Government & the hidden agenda

Written By: - Date published: 9:37 am, February 14th, 2012 - 40 comments
Categories: brand key, national - Tags: ,

A number of terms are bandied about to describe both John Key and the John Key Government. Using such terms and trying to reconcile their seeming contradictions can prove confusing. Indeed, from time to time we have seen such confusion manifest itself on this blog amongst the right wing who argue how Key can indeed have a ‘hidden agenda’ whilst simultaneously being ‘smile and wave’ or ‘clueless’ and ‘doing nothing’.

Whilst trying to piece together this enigma myself I have settled on 3 variables that I think go some way toward explaining the DNA of the Key Government. The terms ‘Brand Key’, ‘clueless’ and ‘hidden agenda’ encapsulate fairly nicely the realities of each variable.

‘Brand Key’, ‘smile and wave’, a ‘Ronald McDonald type Prime Minister’, that ‘nice man’. All terms I have seen used to describe John Key himself. The popularity of the Government rests squarely on Key. He is the reason for their election and re-election. Damage Brand Key and damage his Government. It is possible to point to numerous examples of this. John Banks last election piggy backed on ‘Brand Key’. The 2008 had Bill English talking about that ‘nice man John Key getting me some more’ (tax cuts). Every national party billboard of the past 2 elections has had Key front and centre, even to the point of overshadowing the local candidate.

This Government is very brand aware, skilled at cultivating and maintaining brand Key. So the first variable is Brand Key – a deliberate managed public relations strategy. The Ronald McDonaldisation of the Prime Ministers image.

‘Clueless’ and ‘do nothing’ refers to the inability of the Key Government to deliver some of the necessary social-environmental-economic changes New Zealand needs. Write a long list of issues and write a short list of Key Government solutions. I will not attempt to develop a comprehensive list but will use one example to illustrate my point.

Having being elected in late 2008 the Key Government rammed through parliament a series of bills, some of very low value, and then went on holiday. One pressing issue of rising unemployment and a stalling economy was put to one side during this summer break. It took weeks of ongoing criticism to goad the Key Government into announcing its ‘Jobs Summit’ as a response. ‘Brand Key’ was threatened. From that summit we got the cycle way, a promise for a ‘unrelenting focus on jobs’ and a ‘rolling maul of initiatives’. Both the manner in which the Key Government initially reacted, i.e. they didn’t, and the flagging nature of job creation policies exemplify this ‘do nothingness’. When required to do something the country required, Key and his government were found wanting.

So, ‘do nothing’ refers to the inability of Key and his Government to take the policy prescriptions New Zealand actually needs.

The ‘hidden agenda’ is about the world view the Key Government holds, broadly. Neo-liberal. Despite whatever else it says or does, Key et al believe in neo-liberal policy prescriptions. The primacy of the market, rational economic man, trickle down (whereas the reality is trickle up), deregulation, small government etc. Irrespective of claims about being pragmatic, a neo-liberal philosophy taints the Key Governments responses to the world around it. A couple of examples will illustrate the point.

Election in 2008 saw the Key Government introduce National Standards in Primary schooling. Election 2011 saw the unveiling of charter schools. Neither policy is necessary, our education system will do very nicely without either. Both policies are standard neo-liberal fare overseas and should be of little surprise that they have arrived on our shores.

Asset sales are another policy that New Zealand does not need. The introduction of a capital gains tax will nicely cover the gap in our budget deficit should we wish to retain our state owned assets. Neo-liberal policy however is never to raise taxes and certainly not in the area of financial capital. It is however all about passing state assets into private ownership.

Asset sales, National Standards and charter schools are not necessary for our future development. Why are they being implemented? The ‘hidden agenda’ of the Key Government is neo-liberal. The DNA within compels it to follow this line. As we breathe without conscious effort to survive, key et al neo-liberalise without conscious effort to govern.

So, for me, utilising the variables of ‘Brand Key’, ‘doing nothing’ and a ‘hidden (neo-liberal) agenda’ to analyse the ongoing interactions of the Key Government go a long way toward helping me understand why things occur as they do.

George.com

40 comments on “Brand Key, a do nothing Government & the hidden agenda ”

  • Comments are now closed

  1. Nick K 1
    14 February 2012 at 9:44 am

    How does that ad go where the friends of the woman are complaining about her drinking?

    Oh yeah, the woman says “boring, boring, boring, boring”.

    • Bunji 1.1
      14 February 2012 at 9:54 am

      If it’s so dull you don’t have to read it Nick…

      And then you might not have to discuss how the government is failing to create jobs, raise wages, ‘grow the pie’ (as I’m sure it aims to do), protect the environment, look after our children…
      Or how asset sales is going to help with any of that.

    • bbfloys 1.2
      14 February 2012 at 8:39 pm

      nicky… i suggest next time you attempt to read a post such as this one, you scroll down to see how many paragraphs long it is…. that would help you to avoid information overload…

  2. Peter 2
    14 February 2012 at 9:57 am

    “Doing nothing” for a conservative party such as National is precisely what they intend. From their perspective Governments are at best a necessary evil incapable of addressing any issues be they economic or social. These things will look after themselves providing private enterprise is allowed to do what it wants. Policy and strategy are the enemy to “doing nothing”.

    • Mike 2.1
      16 February 2012 at 11:05 am

      What would make you call the current National government conservative? They’ve run up record levels of government borrowing for starters, that ain’t conservative.

  3. dave brownz 3
    14 February 2012 at 10:24 am

    Not only is this agenda not hidden, its not neoliberal either.
    Its just business as usual. The capitalists make their profits from expropriating workers’ labour.
    They don’t want to pay any of that profit out as a ‘social wage’ to maintain workers unless they are guaranteed a profit in return. Situation gets much worse when their profits fall because they can’t screw workers hard enough and system goes into crisis. To call this neoliberalism is to hide the agenda behind an act of will. When really to save themselves they have take our skins as well.
    Therefore, for the working class to survive, capitalism must die.
    Just use this template and save yourself nasty surprises.

    • Tiger Mountain 3.1
      14 February 2012 at 10:44 am

      “the tendency for the rate of profit to fall” (with attendant problems) continues, despite what bourgeois economists have tried arguing to the contrary over many years. The capitalists have tried various methods, technical and ideological, to change this long observed phenomenon.

      • speed ups/dependent contracting/precarious employment
      • anti unionism
      • moving offshore to lower wage locations/leveraged buy outs (they can run but can’t hide for ever)
      • authoritarian repression of workers via state forces
      • ideological control via neo liberal individualism-atomisation/religion/msm
      • permanent unemployment “lumpen” degraded status for significant numbers
      • divide and rule tactics-e.g. racism to split communities
      • excessive use of finance capital sector, which lead to the ’08 meltdown (and worker bailouts for the fleas)

      Need I go on? Ultimately these negative and unpleasant tactics gain only temporary if any, relief for todays capitalist bastards. “Castro is a colour redder than red” attitudes are making a deserved comeback. Also Occupy/99%ers provide a simple outline of a class analysis without having to know who marx was or belong to any particluar social group. A lot more people now know exploitation when they see it and who is responsible.

    • Georgecom 3.2
      14 February 2012 at 7:51 pm

      Dave, the Nats approach is neo-liberal. I agree with your short summation of capitalism. That however does not nagate the fact that there are varying ‘flavours’ of capitalism, as there are with socialism. The variety of capitalism in ascendancy during the postwar long boom is different from the neo-liberal project. Both capitalisms but with seriously different inflections.

      The neo-liberal variant of capitalism has been the ‘orthodox’ for over 30 years internationally, a bit under that for NZ.

      Without even doing the analysis I would wager that the Nats neo-liberalism pretty much lines up alongside the international neo-liberal blueprint.

      What replaces it is an open question. There are other types of capitalism just as there are variants of socialism that could come to the fore. The economic-social-environmental condition we leave our planet and societies in for our grand children will be determined by the the answer.

  4. her 4
    14 February 2012 at 11:06 am

    I thought it was obvious. He is being useless as it suits.

    Borrowing 40 billion and acheiving no growth.
    Who does he borrow it off?
    What industry is he in?

    Paying the ANZ 100 million to advise on the selling the power station billions is just the cream.

  5. ianmac 5
    14 February 2012 at 12:54 pm

    Watched a video of the 17 minute speech given to a Teacher Conference in January, by Hekia Parata Min Ed. A breathtaking wonderful speech without notes delivered with flare and flourish. A pity she is on the other side but as a future top politician watch out! She hinted that not only would National Standards continue but mentioned that “Competition between teachers would be introduced.”
    If you are interested in her ability/style try watching part of the clip especially after the first 5 minutes of intro.
    Where Key is sneaky and vague and enigmatic as George says in his post above, the opposite can be said of Hekia!
    http://www.youtube.com/watch?v=6IdOful-aZU&feature=related

  6. George D 6
    14 February 2012 at 12:59 pm

    I’ve always said that describing this government as ‘do nothing’ or ‘smile and wave’ is rather dangerous. They are doing things, quite dramatic things. It’s not worth the confusion these terms engender.

  7. Maggie May 7
    14 February 2012 at 1:00 pm

    The anti christ has finally been unvieled, his name is John Key.

  8. james 111 8
    14 February 2012 at 1:33 pm

    Another day another shot at John Key who is Labours greatest stumbling block. Lets look at hidden agendas
    1) Homosexual Law reform
    2)Privy Council
    3)Anti smacking bill none of these were even out in the electorates prior to the elections. So its a bit rich for the left to be talking so called hidden agendas.

    Now lets look objectively the biggest problem for Labour its called The buy in Theory can be found in books by John Maxwell

    1) First the People buy into the Leader
    2) Secondly the people buy into the vision

    Looks pretty simple to me Labour hasnt even got past first base, and your rantings on here to the converted doesnt change the wider public perception at all.

    • Te Reo Putake 8.1
      14 February 2012 at 1:52 pm

      Listen up, you homophobic, racist tool, none of the above examples were hidden in any way shape or form. Homosexual Law reform was the result of petitions, a series of private members bills in the decade prior and thousands of Kiwis marching up the main streets of NZ cities. It was no surprise at all and was supported by the majority of Kiwis then and now.
       
      Changes to the Privy council role were flagged well before they came up as legislation and, again, enjoyed wide support, though not so much with Maori, who were rightly concerned about the effect on the treaty and their rights to go to London for redress.
       
      The bill to stop legalised violence against children was not a Labour initiative, but again, it was widely supported, even by the National Party, who, to their credit, could see that we cannot end violence in the family home if it is regarded as a parent’s right.
       
      3 strikes. You’re out.

      • Warren 8.1.1
        14 February 2012 at 2:08 pm

        +1
        Nailed it.

      • james 111 8.1.2
        14 February 2012 at 2:28 pm

        Te Reo
        You have a short memeory my friend none of these were campaigned on prior to the election because she knew she would lose support. Some chose to forget face the facts man

        • Blighty 8.1.2.1
          14 February 2012 at 2:35 pm

          who is ‘she’?

          Homosexual Law Reform passed in 1986, as a Private Members’ Bill. It wasn’t any party’s policy, so how could they have campaigned on it?

          Replacing the Privy Council was actually first raised by a National Bill in 1996. In 1999, Labour put out a discussion paper. In 2002, it was Labour policy to replace the right to go to the Privy Council with the Supreme Court. They passed the law in 2003.

          The anti-smacking Bill was a Private Members’ Bill. It wasn’t any party’s policy, so how could they have campaigned on it?

          This is all on wikipedia. I think your memory might be faulty.

          • ianmac 8.1.2.1.1
            14 February 2012 at 2:50 pm

            Good one Blighty.

            • Te Reo Putake 8.1.2.1.1.1
              14 February 2012 at 3:23 pm

              Cheers, Blighty. Almost feel sorry for our own whining Jim Jim.*
               
              *Lou Reed’s term for the con artists and street hustlers who would badger people into buying worthless goods, adulterated drugs etc. to feed their own pathetic addictions.

          • james 111 8.1.2.1.2
            14 February 2012 at 3:12 pm

            You telling me that Helen Clark didnt know what Chris Carter was proposing she would have married him instead of Peter if she had met him first.,
            So why did she make her MPs block vote on the Bradford child beating bill. Which incedently has done nothing to reduce beating As those that were beating their kids in the firat place still do there behaviour hasnt changed one iota

            [lprent: That really does make you the biggest winner of the month so far.

            Literally everything in the comment was inaccurate. I pretty much define comments that are that inaccurate as either indicating a troll trying to start a flame or someone determined to be the dumbest and laziest commentator. Either way you are rewarded with a time off to do some historical research.

            Banned for a week…. ]

            • Blighty 8.1.2.1.2.1
              14 February 2012 at 3:19 pm

              The Homosexual Law Reform Bill was Fran Wilde’s private member’s bill. Chris Carter didn’t enter Parliament until 7 years later.

              National voted for Sue Bradford’s anti-smacking law too.

              Moron.

            • Ordinary_Bloke 8.1.2.1.2.2
              14 February 2012 at 3:27 pm

              Leave personalities out of it. Focus on the argument. We all start somewhere ..

              [lprent: That badly? That has to be deliberate. Non-one could be that ignorant surely? ]

            • Lanthanide 8.1.2.1.2.3
              14 February 2012 at 3:56 pm

              IMO that deserves a 2 week ban.

              [lprent: You just want some peace and quiet. But I’ve never had to give him a ban before. In fact I can’t recall warning him. So a week is the usual educational and gentle first time reminder not to cause the moderators to notice you. ]

            • Draco T Bastard 8.1.2.1.2.4
              14 February 2012 at 4:01 pm

              Which incedently has done nothing to reduce beating

              Fuck, you’re moron. That’s a societal change and it’s going to be an entire generation or more before we could tell if it’s had an effect or not. My bet is that it will.

              Of course, this does show the short term thinking that is endemic of RWNJs. I their minds if something doesn’t make an immediate change then that something isn’t working.

            • Warren 8.1.2.1.2.5
              14 February 2012 at 4:46 pm

              A great deal of mythology and hysteria is rampant about the media-labelled “anti-smacking” bill. While an anti-smacking bill is what Sue Bradford wanted (the Green Party proposer of this private members bill – it was not in any way a Labour bill), she didn’t get everything she wanted. The bill as passed by National – yes NATIONAL and Labour and the Greens does nothing more than disallow the use of a “reasonable force” defence by those being prosecuted for child abuse involving whips and jug cords – NOT simple smacking – which was seeing child abusers get off lightly.
              If only the opponents of the bill would make some rudimentary effort to find out what the bill ACTUALLY does, as opposed to what they imagine it does, then there would be no opposition.

            • mik e 8.1.2.1.2.6
              14 February 2012 at 10:53 pm

              J turd labour are loud and proud of their gay MPs
              Nationals gay MPs are mostly firmly closeted because they know they would loose all the red necks like you!

            • Mike 8.1.2.1.2.7
              16 February 2012 at 11:12 am

              FFS James111, you really don’t know when to stay down do ya…

          • mik e 8.1.2.1.3
            14 February 2012 at 10:48 pm

            even shonkey voted for it j turd

    • Georgecom 8.2
      14 February 2012 at 8:04 pm

      James. If you read it properly, its an analysis of the Nat Government. If you think the criticism amounts to a ‘shot at Key’ then I guess you understand the failing of his Government that are referred to along the way to illustrate various points.

      If you read it properly you will also note its not about the Labour Party. “Labour this, Labour that” doesn’t really apply to the subject in hand. You may want to try writing a similar analysis of the Labour party and submit that for posting.

      Finally, if you read it properly you will see it is a start toward trying to understand the (seeming contradiction) of the John Key Government. How it can at once be ‘Brand Key/Ronald McDonald’, ‘clueless’ and have a ‘hidden agenda’. The Key Govt isn’t linear and one dimensional. I’ve been interested in contemplating the dimensions of ‘smile and wave’, ‘do nothing’, the ‘hidden agenda’ and how they clip together.

  9. vto 9
    14 February 2012 at 3:24 pm

    Hidden agendas have been proved with the Wyatt Creech report on Ecan, the subsequent removal of elected representatives and replacement with commissioners, and the further subsequent stated intention to use $400million from the sale of assets to support irrigation, in particular Central Plains Water.

    Sometimes a blatant lie to the face is easier to get away with, it seems.

  10. Willie Maley 10
    14 February 2012 at 4:11 pm

    According to Fisi over on Open Mike National have a 120 point plan to grow the economy, reduce poverty etc.

    • bbfloys 10.1
      14 February 2012 at 8:46 pm

      which proves that they don’t have a plan at all…

      • Nick K 10.1.1
        14 February 2012 at 10:15 pm

        They don’t have a plan because Governments don’t grow economies and create jobs. The economy to be grown is owned by entreprenuers, businesses, tradesman, accountants, exporters etc. They are the economy. Not the government.

        • Colonial Viper 10.1.1.1
          14 February 2012 at 10:26 pm

          They don’t have a plan because Governments don’t grow economies and create jobs.

          Shame it seems you don’t know about Germany, Singapore, Japan and South Korea where government and the private sector worked hand in hand to create high value jobs and protect local firms until they were ready to compete on a world stage.

          They are the economy. Not the government.

          Wow I guess all those entrepreneurs, businesses, tradesmen, accountants and exporters don’t benefit from and accept government business and support eh?

          Wow especially your exporters comment. That’s just dumb. Remember the NZ dairy board mate?

        • Draco T Bastard 10.1.1.2
          15 February 2012 at 3:58 am

          No they’re not, they’re merely part of the economy. The government is the management of the economy without which those parts that you mentioned wouldn’t be able to work.

  11. Deborah Kean 11
    14 February 2012 at 6:11 pm

    If only the opponents of the bill would make some rudimentary effort to find out what the bill ACTUALLY does, as opposed to what they imagine it does, then there would be no opposition.

    Seconded!
     

  12. Fortran 12
    15 February 2012 at 2:14 pm

    When can we expect to hear some positive policy steps towards the next Labour Government coalition in 2014.
    All there appears to be is personal attacks on Key – which proved negative last election. It turns voter’s off.

    • Mike 12.1
      16 February 2012 at 11:25 am

      It’s only the first few weeks of parliament after an election, not the time to start announcing major policy directions. attacking John Key is attacking National, which is the oppositions job. There is nobody else to attack, John Key is National. It seems to be slowly working too, he’s definitely slowly starting to look like losing his rag on more than one occasion which would never have happened a couple of years ago.

      IMHO the question could be will Key remain as PM and National party leader right through to the next election? Unless something hugely unexpected happens over the next 3 years National won’t get a third term and I don’t think Key’s ego could handle defeat in an election..

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    BeehiveBy beehive.govt.nz
    6 days ago

  • Government backing mussel spat project
    The Coalition Government is investing in a project to boost survival rates of New Zealand mussels and grow the industry, Oceans and Fisheries Minister Shane Jones has announced. “This project seeks to increase the resilience of our mussels and significantly boost the sector’s productivity,” Mr Jones says. “The project - ...
    BeehiveBy beehive.govt.nz
    6 days ago

  • Government focused on getting people into work
    Benefit figures released today underscore the importance of the Government’s plan to rebuild the economy and have 50,000 fewer people on Jobseeker Support, Social Development and Employment Minister Louise Upston says. “Benefit numbers are still significantly higher than when National was last in government, when there was about 70,000 fewer ...
    BeehiveBy beehive.govt.nz
    6 days ago

  • Clean energy key driver to reducing emissions
    The Government’s commitment to doubling New Zealand’s renewable energy capacity is backed by new data showing that clean energy has helped the country reach its lowest annual gross emissions since 1999, Climate Change Minister Simon Watts says. New Zealand’s latest Greenhouse Gas Inventory (1990-2022) published today, shows gross emissions fell ...
    BeehiveBy beehive.govt.nz
    6 days ago

  • Earthquake-prone buildings review brought forward
    The Government is bringing the earthquake-prone building review forward, with work to start immediately, and extending the deadline for remediations by four years, Building and Construction Minister Chris Penk says. “Our Government is focused on rebuilding the economy. A key part of our plan is to cut red tape that ...
    BeehiveBy beehive.govt.nz
    6 days ago

  • Thailand and NZ to agree to Strategic Partnership
    Prime Minister Christopher Luxon and his Thai counterpart, Prime Minister Srettha Thavisin, have today agreed that New Zealand and the Kingdom of Thailand will upgrade the bilateral relationship to a Strategic Partnership by 2026. “New Zealand and Thailand have a lot to offer each other. We have a strong mutual desire to build ...
    BeehiveBy beehive.govt.nz
    7 days ago

  • Government consults on extending coastal permits for ports
    RMA Reform Minister Chris Bishop and Transport Minister Simeon Brown have today announced the Coalition Government’s intention to extend port coastal permits for a further 20 years, providing port operators with certainty to continue their operations. “The introduction of the Resource Management Act in 1991 required ports to obtain coastal ...
    BeehiveBy beehive.govt.nz
    1 week ago

  • Inflation coming down, but more work to do
    Today’s announcement that inflation is down to 4 per cent is encouraging news for Kiwis, but there is more work to be done - underlining the importance of the Government’s plan to get the economy back on track, acting Finance Minister Chris Bishop says. “Inflation is now at 4 per ...
    BeehiveBy beehive.govt.nz
    1 week ago

  • School attendance restored as a priority in health advice
    Refreshed health guidance released today will help parents and schools make informed decisions about whether their child needs to be in school, addressing one of the key issues affecting school attendance, says Associate Education Minister David Seymour. In recent years, consistently across all school terms, short-term illness or medical reasons ...
    BeehiveBy beehive.govt.nz
    1 week ago

  • Unnecessary bureaucracy cut in oceans sector
    Oceans and Fisheries Minister Shane Jones is streamlining high-level oceans management while maintaining a focus on supporting the sector’s role in the export-led recovery of the economy. “I am working to realise the untapped potential of our fishing and aquaculture sector. To achieve that we need to be smarter with ...
    BeehiveBy beehive.govt.nz
    1 week ago

  • Patterson promoting NZ’s wool sector at International Congress
    Associate Agriculture Minister Mark Patterson is speaking at the International Wool Textile Organisation Congress in Adelaide, promoting New Zealand wool, and outlining the coalition Government’s support for the revitalisation the sector.    "New Zealand’s wool exports reached $400 million in the year to 30 June 2023, and the coalition Government ...
    BeehiveBy beehive.govt.nz
    1 week ago

  • Removing red tape to help early learners thrive
    The Government is making legislative changes to make it easier for new early learning services to be established, and for existing services to operate, Associate Education Minister David Seymour says. The changes involve repealing the network approval provisions that apply when someone wants to establish a new early learning service, ...
    BeehiveBy beehive.govt.nz
    1 week ago

  • RMA changes to cut coal mining consent red tape
    Changes to the Resource Management Act will align consenting for coal mining to other forms of mining to reduce barriers that are holding back economic development, Resources Minister Shane Jones says. “The inconsistent treatment of coal mining compared with other extractive activities is burdensome red tape that fails to acknowledge ...
    BeehiveBy beehive.govt.nz
    1 week ago

  • McClay reaffirms strong NZ-China trade relationship
    Trade, Agriculture and Forestry Minister Todd McClay has concluded productive discussions with ministerial counterparts in Beijing today, in support of the New Zealand-China trade and economic relationship. “My meeting with Commerce Minister Wang Wentao reaffirmed the complementary nature of the bilateral trade relationship, with our Free Trade Agreement at its ...
    BeehiveBy beehive.govt.nz
    1 week ago

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