web analytics
The Standard

ImperatorFish: Environmentalists Are Not The Problem, Mr Groser

Written By: - Date published: 12:59 pm, July 3rd, 2012 - 9 comments
Categories: Environment, ETS, farming, tourism - Tags:

Scott at Imperator Fish has kindly given us permission to syndicate posts from his blog – the original of this post is here.

It’s behind an NBR paywall, but I’m told this is how Trade Minister Tim Groser described the threat to our “100% Pure” image.

“Our enemies who are internal, will find one cow in one stream and feed it back to environmental activists in the developed world to be used to try to exclude New Zealand’s products and services in the ludicrous belief this will somehow help New Zealand.”

The 100% pure brand was used to market the New Zealand tourism experience and it has been deliberately manipulated in this space,” Mr Groser says.

The “100% Pure” brand might be a good one for the tourism folk, but we don’t live up to the promise. The brand trades on New Zealand’s reputation for being an unspoilt paradise, but it’s a reputation we don’t deserve. Our streams and waterways are dirty, our agricultural emissions are growing, and we subsidise our biggest polluters. There is also no sense of urgency within central government about the threat to our clean green image.

We’re not the most polluted country in the world, but nor are we clean. We should aspire to be a country where the physical environment we live in is nurtured and cherished, rather than being treated as a dumping ground.

If our clean green image is so important, why isn’t the government Groser is a part of doing more to protect it? Groser’s attack on environmentalists is a clumsy attempt to divert attention from the government’s failures.

Nobody living in a democracy should be talking about “internal enemies”, but if we must identify those responsible for the failure of our “100% Pure” brand, let’s start with the polluters, not those who are trying to improve the environment.

9 comments on “ImperatorFish: Environmentalists Are Not The Problem, Mr Groser”

  1. Kevin Welsh 1

    Creeping fascism?

    Nothing like an ‘internal enemies’ dogwhistle to mobilise the faithful.

  2. Uturn 2

    One cow in one stream? Would have to be a very big cow, in a magical stream that reached waterways not directly connected to it. Oh right, hyperbole, motivated by the deep emotional distress of knowing you aren’t going to make as much money as you thought.

    • Jim Nald 2.1

      “find one cow in one stream”

      For a second there, I had to re-read that and thought he was referring to one of his ministerial colleagues.

      The mental image was he was back in the country, in Canterbury or somewhere else in NZ, when he came across his colleague who was out and about looking for a photo op.

      • Uturn 2.1.1

        He also implies NZ is not part of the developed world. That interview should’ve been filmed. Clearly he popped a foo foo valve.

  3. Matthew 3

    If the trade deal Mr Groser is currently negotiating gets signed, a cow in a stream will be the last of our problems.

  4. BillODrees 4

    The full NBR report was on The Standard last Friday.  Here it is again.

     Enemies within hurtful to ‘100% NZ brand’ Brand by Rob Hosking in NBR,   Thursday June 28, 2012  
    The “100% Pure New Zealand” brand – meant to promote tourism but extended for political reasons – is now being used to hurt New Zealand, Trade Minister Tim Groser says.
    Mr Groser told a Wellington Employers Chamber of Commerce function today the brand, begun in mid-1999 by Tourism New Zealand, was now being used to hurt this country.
    “Our enemies, who are internal, will find one cow in one stream and feed it back to environmental activists in the developed world to be used to try to exclude New Zealand’s products and services in the ludicrous belief that this will somehow help New Zealand.”
    The 100% brand was created to market the New Zealand tourism experience “and it has been deliberately manipulated in this political space”, Mr Groser  says.
    The comments came in response to questions about whether New Zealand could grow more “global brands” such as Fonterra, and what could be done to develop such brands.
    Mr Groser says development of such brands might be possible but size and the nature of New Zealand ‘s economic strengths makes their development difficult.  While some may eventuate, he says New Zealand is more likely to develop its own brand as a country, and also to have its products as part of other international brands.
    Development of niche industries, such as making specialist parts of international brands, is a more likely productive path. 
    “I cannot believe you can build many brands at a commercial level – there will be one or two of them who may do it. But we are just too small an economy.
    “Our future lies not in creating serious brands, although that is certainly an option for Fonterra.
    “But they will tell you some of the facile stuff you read about in the newspapers is just so ill-informed about the reality of what it takes to build a brand.
    “The reality is the way forward is to be part of the supply chain of a company that has a global brand. It’s about finding a niche in the supply chain of something that may be a global brand.”

    • Bunji 4.1

      “I cannot believe you can build many brands at a commercial level – there will be one or two of them who may do it. But we are just too small an economy.”

      National: Ambitious for New Zealand.

  5. AnnaLiviaPluraBella 5

    “Our future lies not in creating serious brands, although that is certainly an option for Fonterra.  “But they will tell you some of the facile stuff you read about in the newspapers is just so ill-informed about the reality of what it takes to build a brand. “The reality is the way forward is to be part of the supply chain of a company that has a global brand. It’s about finding a niche in the supply chain of something that may be a global brand.”

    Bunji is correct. This little man Groser, our Trade Minister, has so little ambition for New Zealand:  we should not have ambitions above our station in life.  He is saying that we are such a bit player we should take the lead from elsewhere.

    The worrying thing about this drivle on “brands” is that those negotiating against him in TPPA must find him the easiest patsy to roll.  The Americans will not need to buy Groser a G’nT.  Groser has lost all leverage before before he got to the bar.

  6. shaz 6

    Wedge politics all the way.
    Divide and rule and seeing enemies within is just part of the game
    Mad environmentalists intent on ruining our economic base vs everyone else
    Single mums on DPB vs the employed
    Green vs Red
    Small business owners vs employees
    Lazy ACC claimants vs the currently uninjured
    the deserving vs the undeserving poor.
    Anti-asset sales people who decide not to turn up their noses at free money vs people who can afford not to be manipulated into buying shares vs people who cannot affort to buy

    Ugly manufactured disagreements to divide us and sadly it’s working well.

Recent Comments

Recent Posts

  • Worker safety top of mind tomorrow and beyond
    Workers’ Memorial Day, commemorated tomorrow, is both a time to reflect and to encourage a better safety culture in all workplaces, says Labour’s spokesperson for Labour Issues Iain Lees-Galloway.“On Worker’s Memorial Day, working people across New Zealand will remember those… ...
    14 hours ago
  • Communities forced to stomach water woes
    Confirmation by Health Minister Jonathan Coleman that he is to wind up a water quality improvement scheme will leave thousands of Kiwis with no alternative but to continue boiling their drinking water, Labour’s Health spokesperson Annette King says. The Drinking… ...
    19 hours ago
  • Labour calls for immediate humanitarian aid for Nepal
    The Government should act immediately to help with earthquake relief efforts in Nepal, Labour’s Foreign Affairs spokesperson David Shearer says. “The Nepalese Government is appealing for international assistance following yesterday’s massive quake. The full impact is only now being realised… ...
    19 hours ago
  • New holiday reflects significance of Anzac Day
    Anzac Day now has the full recognition that other public holidays have long enjoyed, reflecting the growing significance it has to our sense of identity and pride as a nation, Labour MP David Clark says.“The importance of the 100th Gallipoli… ...
    19 hours ago
  • Housing crisis hurting export growth
    If Steven Joyce wants to revive his failing export growth target he needs to make sure the Government gets to grips with the housing crisis, says David Parker, Labour’s Export Growth and Trade spokesperson. “Our exporters are struggling to compete… ...
    4 days ago
  • Gallipoli’s lesson: never forget, never repeat
     A special monument to one of our greatest war heroes should be a priority for the new Pukeahu National War Memorial Park, Labour Leader Andrew Little says.  “This will honour the spirit of Lieutenant Colonel William Malone, who led 760… ...
    4 days ago
  • Minister for who? Women, or Team Key?
    Louise Upston yesterday broke her silence on John Key’s repeated unwanted touching of a woman who works at his local café, to jump to the defence of her Boss. Upston repeated Key’s apology but, according to media reports “she refused… ...
    GreensBy Jan Logie MP
    4 days ago
  • Taxpayer bucks backing US billionaire
    Kiwis will be horrified to know they are backing a Team Oracle subsidiary owned by a US billionaire, Labour’s Sports and Recreation spokesperson Trevor Mallard says. It has been revealed today that a Warkworth boat building company, which is wholly… ...
    5 days ago
  • English’s sins of omission: ‘Nothing left to be done’ on housing
    When Bill English said ‘there is nothing left to be done’ on the Auckland housing crisis he had overlooked a few things – a few things, Labour’s Housing spokesperson Phil Twyford says.  “He’s right if you ignore: ...
    5 days ago
  • Climate change now hurts Kiwis
    Kiwis have twice been given timely and grave warnings on how climate change will hit them in their hip pockets this week, says Climate Change spokesperson Megan Woods.  “The first is the closure of the Sanford mussel plant and the… ...
    5 days ago
  • Clean, green and chocolate!
    Like many people I absolutely love chocolate! But until recently I hadn’t given much thought to how it was grown and produced. Fair trade and ethical food production are core Green Party principles, so yesterday Steffan Browning and I were… ...
    GreensBy Mojo Mathers MP
    5 days ago
  • National admits loan shark law not up to it
    National has admitted new laws to crack down on loan sharks, truck shops and dodgy credit merchants aren’t up to the task of protecting vulnerable consumers, Labour’s Commerce spokesperson Kris Faafoi says. “Paul Goldsmith has acknowledged the laws might just… ...
    5 days ago
  • Power and the Prime Minister
    I’d like to acknowledge the young woman* who has publically told her story. It was a very brave thing to do. She kept her story very simple and focussed on her experience of what happened. It told of unwanted attention… ...
    GreensBy Jan Logie MP
    5 days ago
  • Extra holiday offers time to reflect
    The Mondayisation of Anzac Day provides New Zealanders with an opportunity to spend more time with their families and their communities, Dunedin North Labour MP David Clark says. “This is the first time legislation I introduced, to have Anzac and… ...
    5 days ago
  • More angst and anguish for red zone locals
    Local residents will be bitterly disappointed by the Government’s cherry picking of the Supreme Court’s decision regarding compensation for red zoned property owners, Labour Canterbury Earthquake Recovery spokesperson and Port Hills MP Ruth Dyson says. “Home owners have taken all… ...
    6 days ago
  • Australia shows why we need a sovereign wealth fund now
    Australia has not managed its great mining boom well, says HSBC’s chief economist for Australia and New Zealand, Paul Bloxham. When times are good, governments need to save for the bad times that will inevitably follow, and this can be… ...
    GreensBy Russel Norman MP
    6 days ago
  • Pure Water- pure rip off
    New Zealanders’ rights to fresh water must be protected before commercial allocations are given, but the Government is allowing resources to be taken, says Kelvin Davis MP for Te Tai Tokerau.  “The Government needs to resolve the issue of water… ...
    6 days ago
  • Cabinet paper reveals weak case for Iraq deployment
    A heavily redacted copy of a Cabinet paper on New Zealand’s military deployment to Iraq reveals how weak the case is for military involvement in that conflict, says Labour’s Defence spokesperson Phil Goff.  The paper warns that given the failure… ...
    6 days ago
  • Malaysia’s booty is Kiwis’ lost homeownership dream
    It’s unsurprising the Auckland property market is so overheated when Malaysians are being told they can live large on Kiwi’s hard-earned rent money, Labour’s Housing spokesperson Phil Twyford says. “A Malaysian property website lists nearly 4000 New Zealand houses and… ...
    6 days ago
  • Ministry’s food safety resources slashed to the bone
    The Ministry for Primary Industries’ failure to monitor toxic and illegal chemicals in red meat is a dereliction of duty, Labour’s Primary Industries and Food Safety spokesperson Damien O’Connor says. “MPI compliance officer Gary Orr today admitted National’s much-vaunted super… ...
    6 days ago
  • Ministry must protect organic food industry
    The Ministry for Primary Industries must take urgent action to protect New Zealand’s $150 million organic food and beverage industry by establishing a certification regime, Labour’s Primary Industries spokesperson Damien O’Connor says. “Despite working with Organics Aotearoa on the issue… ...
    7 days ago
  • Tony Abbott, indigenous rights, and refugees
    This week, Tony Abbott has visited Aotearoa New Zealand, bringing with him his racist policies against indigenous Australians and his appalling record on refugee detention camps. Abbott has launched a policy “to close” remote aboriginal communities, which is about as… ...
    GreensBy Catherine Delahunty MP
    7 days ago
  • PM’s housing outburst bizarre
    Labour’s Housing spokesperson Phil Twyford has described the Prime Minister’s latest comments on the Auckland housing crisis as bizarre. “John Key is deep in denial. He must be one of the only people left who are not concerned about the risk… ...
    1 week ago
  • Deflation: Another economic headache linked to housing crisis
    National’s housing crisis is causing even further damage with the second consecutive quarter of deflation a genuine concern the Reserve Bank can do little about, as it focusses on Auckland house prices, says Labour’s Finance spokesperson Grant Robertson. “This is… ...
    1 week ago
  • Pot calling the kettle black over fossil fuel subsidies.
    Over the weekend alongside nine other countries the New Zealand Government has endorsed a statement that supports eliminating inefficient subsidies on fossil fuels. Fossil fuel subsidies are a big driver of increasing emissions. Good on the Government for working internationally… ...
    GreensBy Gareth Hughes MP
    1 week ago
  • At last – a common sense plan for Christchurch
    The Common Sense Plan for Christchurch released by The People’s Choice today is a welcome relief from the shallow debate about rates rises versus asset sales, Labour’s Christchurch MPs say. "Local residents – who have spent weeks trawling through the… ...
    1 week ago
  • National must lead by example on climate change
    The National Government must meet its own climate change obligations before it preaches to the rest of the world, Labour's Climate Change spokesperson Megan Woods says. "Calls today by Climate Change Minister Tim Groser for an end to fossil fuel… ...
    1 week ago
  • Biosecurity rethink a long time
    The Government has opened New Zealand’s borders to biosecurity risks and its rethinking of bag screening at airports is an admission of failure, Labour’s Primary Industries spokesperson Damien O’Connor says. Nathan Guy today announced a review of biosecurity systems in… ...
    2 weeks ago
  • Chinese rail workers must be paid minimum wage
    KiwiRail must immediately stop further Chinese engineers from working here until they can guarantee they are being paid the New Zealand minimum wage, Labour’s MP for Hutt South Trevor Mallard says. The Ministry of Business, Innovation and Employment today released… ...
    2 weeks ago
  • Better consultation needed on Christchurch asset sales
    The Christchurch City Council (CCC) should be promoting wide and genuine public consultation on its draft ten year budget and plan given the serious implications for the city’s future of its proposed asset sales, outlined in the plan. Instead, it… ...
    GreensBy Eugenie Sage MP
    2 weeks ago
  • ‘Healthy Families’ a good start but not enough to tackle obesity relate...
    Today the Government is making a the meal out of the launch of its ‘Healthy Families’ package to promote ‘healthier decisions’ and ‘changing mindsets’ over nutrition, physical activity and obesity. Great! The programme is based on a successful model from… ...
    GreensBy Kevin Hague MP
    2 weeks ago
  • ‘Healthy Families’ a good start but not enough to tackle obesity relate...
    Today the Government is making a the meal out of the launch of its ‘Healthy Families’ package to promote ‘healthier decisions’ and ‘changing mindsets’ over nutrition, physical activity and obesity. Great! The programme is based on a successful model from… ...
    GreensBy Kevin Hague MP
    2 weeks ago
  • No more sweet talk on obesity
    The Government should be looking at broader measures to combat obesity rather than re-hashing pre-announced initiatives, Labour’s Health spokesperson Annette King says.  “While it is encouraging to see the Government finally waking from its slumber and restoring a focus on… ...
    2 weeks ago
  • Government two-faced on zero-hour contracts
    The Government should look to ban zero-hour contracts in its own back yard before getting too high and mighty about other employers using them, Labour’s Health spokesperson Annette King says. “Information collated by Labour shows at least three district health… ...
    2 weeks ago
  • Scrutiny of battlefield deaths should continue
    As New Zealand troops head to Iraq under a shroud of secrecy, the Government is pushing ahead with legislation to remove independent scrutiny of incidents where Kiwi soldiers are killed in hostile action overseas, Labour’s Defence spokesperson Phil Goff says.… ...
    2 weeks ago
  • Damp-free homes a right for tenants
    Labour is urging tenants to use a little known rule which gives them the right to live in damp-free rental homes. Otago University researchers have today highlighted the Housing Improvement Regulations 1947 as a way tenants can force landlords to… ...
    2 weeks ago
  • National must take action on speculators
    The Government must take action on property speculators who are damaging the housing market and shutting families and young people out of the home ownership dream, Labour Leader Andrew Little says.  “There are a number of options the Government could… ...
    2 weeks ago
  • Milk price halves: A $7b economic black hole
    Global milk prices have halved since the peak last year, creating an economic black hole of almost $7 billion that will suck in regions reliant on dairy, crucial industries and the Government’s books, says Labour’s Finance Spokesperson Grant Robertson. “The… ...
    2 weeks ago
  • Kitchen plan set to swallow up health boards’ funds
    The financial impacts of implementing a proposal to outsource hospital food, forced on them by a crown-owned company which is now facing an auditor-general’s inquiry, are being felt by district health boards across the country, Labour’s Health spokesperson Annette King… ...
    2 weeks ago
  • Reserve Bank scathing of Government
    The Reserve Bank’s most scathing critique to date of National’s inability to handle the housing crisis shows the Bank is sick of having to pick up the pieces, Labour Leader Andrew Little says.  “John Key continues to deny there is… ...
    2 weeks ago
  • Time for McDonald’s to upsize work hours
    Labour is calling on McDonald’s to have more respect for their workers and offer them more guaranteed work hours. McDonald’s is proposing to guarantee its workers 80 per cent of their rostered hours, Labour’s spokesperson for Labour Issues Iain Lees-Galloway… ...
    2 weeks ago
  • Brownlee misses the boat on asbestos
    Gerry Brownlee has once again missed an opportunity to improve the lives of Cantabrians post-earthquakes, Labour’s Canterbury Earthquake Recovery spokesperson Ruth Dyson says. A new report from the Royal Society of New Zealand and the Prime Minister’s Chief Science Adviser,… ...
    2 weeks ago
  • Government must come clean on troop deployment and protections
    New Zealanders deserve more than to hear about their troops’ deployment overseas from Australian media, Opposition Leader Andrew Little says. “News from Australia that Kiwi troops are on their way to Iraq this week is another example of the culture… ...
    2 weeks ago
  • Cancer prevention calls gain momentum
    Research showing bowel cancer treatment sucks up more public health dollars than other cancers once again highlights the need for a national screening programme, Labour’s Health spokesperson Annette King says. A study by Otago University, which found colon cancer is… ...
    2 weeks ago
  • Burger King shows zero-hour contracts not needed
    The abandonment of zero-hour contracts by Burger King is further evidence good employers do not need to use them, Labour’s spokesperson on Labour Issues Iain Lees-Galloway says. "Congratulations to the Unite Union and Burger King for settling an employment agreement… ...
    2 weeks ago
  • Kiwis deserve more than reheats
    The Government looks set to rely on regurgitated announcements for this year’s Budget if today’s speech is anything to go by, Labour Leader Andrew Little says. “National has been building up to this Budget for seven long years, promising a… ...
    2 weeks ago
  • Landlords not cashing in on insulation schemes
    The fact so few landlords have taken up the generous taxpayer subsidy for retrofitting shows it is time to legislate minimum standards, says Labour’s Associate Housing spokesperson Poto Williams. “Many landlords aren’t using Government insulation schemes because they don’t want… ...
    2 weeks ago
  • Zero excuses, end zero hour contracts now
    It’s time Workplace Relations Minister Michael Woodhouse cut the weasel words and banned zero hour contracts, Labour Leader Andrew Little says. “Michael Woodhouse today acknowledged zero hour contracts are unfair. ...
    2 weeks ago
  • We’ve reached Peak Key with ‘artificial target’
    John Key’s attempt to redefine his cornerstone promise of two election campaigns as an artificial target suggests his other promises are works of fiction, says Labour’s Finance spokesperson Grant Robertson. “For seven years and two election campaigns, John Key has… ...
    2 weeks ago
  • Top 10 need to know facts on climate change
    All the numbers and stats around climate change can be confusing, so we’ve put together a handy list of the top 10 numbers about climate change that we should all know- and then do something about. You can sign up here to… ...
    GreensBy Frog
    3 weeks ago

Public service advertisements by The Standard

Current CO2 level in the atmosphere