John Key Selling (out) New Zealand

56 comments on “John Key Selling (out) New Zealand ”

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1. marsman 1

   11 November 2012 at 8:54 am

   John Key is an insult to NZ. He is beyond a joke, a nasty joke at that.
   I feel ashamed that Wellington, a cultural city, is being cheapened by the whole Middle Earth farce.
   Compliments on your post KAROL.
2. infused 2

   11 November 2012 at 9:21 am

   ‘Middle Earth’ isn’t that Warners IP? If you actually read the entire thing, not just the shitty story Stuff put up, you’d realise that was the reason for sign off.

   Your blog post is just as bad as the Stuff article.

   Kyoto is shit. No one wants it. Lets pay millions of dollars to someone else for no reason. Sounds good to me.
   • Colonial Viper 2.1

     11 November 2012 at 9:27 am

     1) ‘Middle Earth’ in direct relation to trademarks and images of the films is owned by Warners. NZ however, is NOT owned by Warners. You would think.

     2) “Kyoto is shit”. Kyoto was a highly detailed, very well balanced, widely accepted international agreement. But who cares; universal laws remain and the human race will reap what it sows.
   • Matthew Whitehead 2.2

     11 November 2012 at 5:30 pm

     We’ll be paying for climate change either way. Better to pay now and prevent as much of the problem as we can, rather than pay to adapt to the change later.
3. BM 3

   11 November 2012 at 9:32 am

   As the article that you linked to says:

   Tourism NZ’s spokesman Chris Roberts said Warner held the rights for The Hobbit so any direct or indirect references had to be cleared with the company, but he admitted some of the matters raised did not require Warner’s approval.

   “Considering how much value is in this ‘brand’, they have been very generous. So, in terms of maintaining good relationships, we have tended to share with them aspects of our campaign that might not strictly require their sign-off.”

   Roberts said Warner did not veto any aspect of the campaign. “They loved it.” He said Tourism NZ had worked with Warner to identify the best media outlets to “meet their needs to promote the movie and our need to promote NZ”.

   I don’t see what the issue is.

   Also once again all this shows is David Shearer being negative about NZ and any efforts to get the economy going, this will be a big lose for him and the Labour party in the eyes of the NZ voter.
   Really dumb politics.
   • Colonial Viper 3.1

     11 November 2012 at 9:34 am

     This is absolute double talk. Who cares about the “VALUE” in Warner’s branding and IP, the true IP value is NEW ZEALAND.

     THEY should be checking with US as to whether or not they are representing our country correctly.
     • BM 3.1.1

       11 November 2012 at 9:49 am

       Warners own the IP rights to the film, we’re going to use the hobbit to promote NZ.

       Of course Warners should get to yay or nay any proposal put forward that may effect the Hobbit brand, bizarre to even think that they shouldn’t.

       For me the main point I took away from that story was the negativity of David Shearer and the Labour party.
       • Colonial Viper 3.1.1.1

         11 November 2012 at 9:52 am

         Bullshit. You’re still back to front. NZ should get a yay or nay to any proposal Warners puts forward that may affect the NZ brand. Bizarre to even think that they shouldn’t.
         • Matthew Whitehead 3.1.1.1.1

           11 November 2012 at 5:50 pm

           Yep, countries should be considered more important than movie studies. It’s kinda astounding that is even an issue.
   • Draco T Bastard 3.2

     11 November 2012 at 10:51 am

     Also once again all this shows is David Shearer being negative about NZ and any efforts to get the economy going,

     This isn’t about getting NZ’s economy going because, quite frankly, it won’t. What this does is get Warner Bros’ economy going at our expense.
     • Wayne 3.2.1

       11 November 2012 at 5:15 pm

       This is a typical Left delusion, still can’t get over that the Hobbit is made here. You would sooner have a wholly NZ cottage film industry, rather than a much larger industry that is globally connected through the one place that really counts in this industry – Hollywood.

       Of course Warner Bros benefits, but so does NZ and especially Wellington.

       I bet Grant Robertson goes to the opening, assuming he has an invite, or is Labour going to boycott it, with a demo outside.
       • karol 3.2.1.1

         11 November 2012 at 5:33 pm

         This is as much about NZ’s tourist industry, as it is about The Hobbit. I’m happy for anyone to make movies here if it benefits NZ.

         But Wayne, there’s not a lot in this promotion for NZ. Even many in the NZ tourist industry see this.
       • Draco T Bastard 3.2.1.2

         11 November 2012 at 6:47 pm

         This is a typical Left delusion, still can’t get over that the Hobbit is made here.

         Could have made The Hobbit here without Warner Bros or Hollywood.

         You would sooner have a wholly NZ cottage film industry

         You mean that world class industry that produced LoTR, Avatar and numerous other movies?

         …through the one place that really counts in this industry – Hollywood.

         1.) There’s this nice little idea called competition, perhaps you’ve heard of it.
         2.) There’s also an entire world outside of the USA.

         We really don’t have to compete with Hollywood for the US market. Watch A Lonely Place to Die to get an idea as to what I’m talking about.

         WTF should I, or anybody, be concerned if Grant Robertson is going to watch a movie?
       • lprent 3.2.1.3

         11 November 2012 at 7:02 pm

         I bet Grant Robertson goes to the opening, assuming he has an invite, or is Labour going to boycott it, with a demo outside.

         Why are you asking Draco? He doesn’t support the NZLP and from memory he probably never has.

         Read the about. The labour movement is somewhat wider than the NZLP and this blogsite frequently has people from well outside even that broad group.

         However in my view labour should boycott it. I’m afraid that the sight of National cravenly changing labour laws at a whim from Warner’s went well beyond anything that Labour or any other party in NZ should support.
         • Fisiani 3.2.1.3.1

           12 November 2012 at 12:06 pm

           We will thus soon see whether Grant ( ) Robertson is truly an acolyte of the Laft and boycotts the movie premiere and protests or whether he sits in the comfy seats with the capitalists. Problem is that he has been denying being a Hobbit hater. Images of him protesting would sully his image. Robertson must thus face trial by Hobbit.
       • Colonial Viper 3.2.1.4

         11 November 2012 at 8:13 pm

         Shame that Jackson, belonging to at least 3 unions himself, and happy to get the benefits associated with belonging to those unions, worked against NZ actors getting union protections and benefits.

         The Hollywood kowtowing hypocrite.
         • Frank Macskasy 3.2.1.4.1

           11 November 2012 at 10:32 pm

           On top of which, CV – not many folk know this – but Jackson needed funding from the QE2 Arts Council to finish his first project, “Bad Taste” (the final scenes involving the Alien House taking off like a rocket).

           Had it not been for taxpayer funding (which I don’t begrudge), “Bad Taste” would never have been finished; his career in movie-making might never have taken off; anbd we’d be living in an alternative timeline where he never produced movies, and LoTR nver happened…
           • Draco T Bastard 3.2.1.4.1.1

             11 November 2012 at 11:36 pm

             anbd we’d be living in an alternative timeline where he never produced movies, and LoTR nver happened…

             We can always dream…

             😈
       • Tracey 3.2.1.5

         12 November 2012 at 12:12 pm

         Are you still buying that already proven false line, that the Hobbitt was going to be made somewhere else???
         • Frank Macskasy 3.2.1.5.1

           12 November 2012 at 5:02 pm

           @ Tracey – who?
   • Frank Macskasy 3.3

     11 November 2012 at 8:15 pm

     BM, the issue here is twofold;

     1. Subsidies to big business. I thought subsidies were a no-no in our Neo-liberal Nirvana?

     And if Warner Bro’s can get subsidies, why not our own local industries? Key doesn’t seem to like subsidising our own enterprises, according to his statements.

     2. In bowing to Warner Bro’s pressure, Key used government power to unilaterally change the status of workers from employees to contractors. This wasn’t “nanny statism” – this was all out Big Brother at work, interferuing in the lives of employees. (More here, in a blogpost on National’s track record on raising wages in NZ: http://fmacskasy.wordpress.com/2012/11/11/john-keys-track-record-on-raising-wages-preface/ )

     If Labour had pulled a stunt like that, you and your fellow National supporters would be livid with rage.

     “Also once again all this shows is David Shearer being negative about NZ and any efforts to get the economy going…”

     Rubbish.

     In case you hadn’t noticed, National has been in power for the last 4 years. Why is it that you right wingers demand responsibility from the unemployed, solo-mums, etc, but you’ree willing to turmn a blind eye to your own Party?! The right wing are big on others taking responsibility – but you don’t apply the same expectation to yourselves.

     Why is that?
4. LynW 4

   11 November 2012 at 9:34 am

   Totally agree Karol, excellent summary of the situation! I read that article and felt so angry and dismayed! We are a country not a corporation and we have our own identity! I lost respect for Peter Jackson after his involvement with Key in undermining workers’ rights and made a personal decision to shun the Hobbit. I note the Hobbit has also crept into Air New Zealand’s marketing! I guess you can’t expect much less from a leader whose background involved selling to the highest bidder and wheeling and dealing! My heart aches for New Zealand.
5. Bill 5

   11 November 2012 at 10:27 am

   Imagined conversation.

   “We’re willing to incorporate your movie into our branding. Now, let’s sit down and negotiate how much you will pay us for what would otherwise be quite long term free publicity for your commercial venture.”
6. Draco T Bastard 6

   11 November 2012 at 10:47 am

   It’s not enough that this government is destroying our economy and culture, increasing unemployment, and demonising those struggling most to survive on low incomes, but it is selling out our government and democracy to US corporates.

   That, from what I can make out, is this governments sole purpose for being.
   • Johnm 6.1

     11 November 2012 at 12:55 pm

     DTb 100% right
7. felix 7

   11 November 2012 at 10:56 am

   The film industry isn’t promoting tourism. It’s the other way around.

   We are spending our tourism budget to promote a movie.
   • Draco T Bastard 7.1

     11 November 2012 at 11:18 am

     +1

     Thing is, everything this government does is to promote/prop-up the private sector at the taxpayers expense up to and including dropping those same taxpayers into poverty.
   • LynW 7.2

     11 November 2012 at 11:25 am

     +1, and the film industry acting like they’re doing NZ a favour!
     • Tigger 7.2.1

       12 November 2012 at 9:53 am

       +1. It’s smart to leverage off a major movie to sell some tourism. It’s dumb to tie your entire tourism brand to that movie.
8. bbfloyd 8

   11 November 2012 at 11:22 am

   THe conclusion is rather stark…Johnny sparkles (nee Key) is a DISGRACE!!

   It will take New Zealand, and it’s people years, possibly decades to live down the embarrasment that he is to each, and every one of us…..

   Not to speak of the possibly permanent damage to our reputation, and ability to make our own way in economic terms alone…..

   How long before we do an “aussie”, as in tell people we are australians while overseas, simply to avoid the stigma?
   • PlanetOrphan 8.1

     11 November 2012 at 11:25 am

     Ouch 😈 !
9. Richard Christie 9

   11 November 2012 at 11:54 am

   I’m with Milne. 100% naff.
   As an aside, I’m hoping Jackson does better with the screenplay and character development this time around, last effort 10/10 for visuals, sets etc, 1/10 for it’s really pathetically poor screenplay which reduced the books to a comic-strip equivalent, but his using the same scriptwriters is not cause for confidence.
   • felix 9.1

     11 November 2012 at 12:00 pm

     I’ll be happy if he manages to recognise the end of the film when he gets to it.
10. Barry 10

    11 November 2012 at 12:27 pm

    The “news” report seems to be a lot of noise about very little.

    The interesting point is that it is published at all. This is similar to the sort of rubbish that was published about Labour 5 or so years ago. It seems that the News media have fallen “somewhat” out of love with National and are prepared to criticize them randomly to fill their columns.
    • karol 10.1

      11 November 2012 at 5:39 pm

      are prepared to criticize them randomly to fill their columns.
      
      
      You mean as opposed to the way the MSM usually fills its columns, with news of stuff crucial to large numbers of Kiwis – like the latest car crash (I’m sure it’s crucial to those affected), or news of Lindsay Lohan’s latest run-in with the law, John Key’s latest mincing photo op, something the (non)sensible sentencing trust said, queues to buy the latest over-priced Apple product…. etc, etc?
       
      Yet the selling of NZ in ways that will further undermine NZ’s economy, workers’ rights and our democratic independence, are just “noise about very little”….
    • Frank Macskasy 10.2

      11 November 2012 at 7:51 pm

      Barry, you would’ve loved my parent’s homeland. The media was Party-controlled and published only pro-government stories.

      There’s still Nth Korea and Cuba, I guess.No “falling out of love” in those countries.
11. Johnm 11

    11 November 2012 at 12:53 pm

    Key is Corporate Man, Kiwi ordinary people and true democracy simply don’t register for him, he’s blissfully happy that way, selling of our assets is like asking a Jew or Christian “Do you believe in God”? The Free market cult has enriched him: it’s his religion, people are mere market fodder. 🙁
12. Shorts 12

    11 November 2012 at 1:05 pm

    I see where this is going…. Middle Earth to be replaced by the Hunger Games (sequels)… Winners get a trip to planet key

    Golf on warners, golf on
13. blue leopard 13

    11 November 2012 at 1:52 pm

    I think this “Middle Earth” branding is even worse than this article relays.
    I believe it is about taking NZ away from 100% Pure in order to set us up for the big-boy-big-money mining and drilling interests.
    This aim has nothing to do with the interests of NZers and everything to do with big money interests.
    • blue leopard 13.1

      11 November 2012 at 1:54 pm

      We have an opportunity to be a clean, green country and pursue income generating activities that will only create increasingly desirable products, services and applications and would generate interest for tourism too, or we can go down the same old filthy road of “drill it, mine it, sell it.”

      One only needs to see the political and physically aggressive quagmire, such countries who’ve followed this “D.I.M.I.S.I.” paradigm, are embroiled in and view how morally or practically bankrupt (or both) they are, to see that, with present world conditions, inviting foreign oil interests into this country is fool-hardy and not in the best interests of New Zealanders.
14. Rich 14

    11 November 2012 at 2:50 pm

    It’s mostly nothing about helping the local or national economy and everything about getting an invite to parties with movie stars. Especially for an operation like Wellington Airport, which is basically a glorified bus station whose management, in normal circumstances, would draw a salary in the high five figures and an invite to the Fulton Hogan party with a bunch of roading contractors.
15. xtasy 15

    11 November 2012 at 3:51 pm

    “100 per cent pure middle-earth”, wow!

    NZ will in years to come be known as “Little Hobbiton”, “Middle Earth Land”, or something along those lines, if this gets out of control.

    Coins, t-shirts, brochures, figurines, items and insignia representing copies of such used in the films, tourist play-grounds, fairs and what else there may come, is this “New Zealand”, or will it not rather be some kind of “Disneyland” type country in future, where tourists come to see and experience “play stuff” out of fantasy land and movies.

    Of course there is a place for it, but it could have adverse effects.

    And what is it all based on? The films were made based on a book, by whom again? He was Russian by the way. Maybe next the Russians will get envious and come with intellectual property claims?

    “Clean and green” and “100 per cent pure” are certainly gone as credible labeling, since the government will not even bother participating in working out and agreeing to a follow-up to the Kyoto Protocol.
    • QoT 15.1

      11 November 2012 at 5:04 pm

      I’m sorry, are you high?
      http://en.wikipedia.org/wiki/J._R._R._Tolkien#Family_origins
      • xtasy 15.1.1

        11 November 2012 at 10:35 pm

        Not “high” – just confused it with another name of different origin.

        But that about displays my interest in all this hype. Sorry.
        • Rich 15.1.1.1

          12 November 2012 at 11:07 am

          You are thinking of Tolstoy. Given that The Hobbit started out as a <200 page book, and they're looking at four movies, how many films would War and Peace make?
16. Frank Macskasy 16

    11 November 2012 at 7:53 pm

    Hmmmm… interesting…

    None of National’s apologists have come up with the usual excuse for kowtowing to the Wide Boys from Warner Bro’s…

    Wait for it…

    Wait for it…
17. Tracey 17

    12 November 2012 at 11:34 am

    I don’t think this is off thread, but accept it should be deleted if it is.

    A few days ago a trial began in Sydney of a man who had defrauded about $8.5m. He was never asked about his company, the dozen or so investors never did due diligence. These people were not dupes as such, apparently bright successful people in careers and business. How were they duped? By the lure of celebrity it seems. The ybased their investment in his music label on his photos of himself rubbing shoulders with celebrities…

    So why is this relevant tot his thread??? Because I can see our PM doing this. He seems so blinded by the bright lights of celebrity that he almost loses control of his thinking side… Is it this kind of non-thinking that leads to Warner Bros having to be consulted before we market our county? For those who say they vetoed nothing, that’s not the point, they have the option and can’t be left out of the process.

    Apparently bright and successful people doing silly things to get a chance to stand beside a celebrity???

    http://www.tonedeaf.com.au/news/local-news/224660/court-case-begins-85-million-aussie-record-label-fraud.htm
18. kiwicommie 18

    12 November 2012 at 1:56 pm

    Not more Middle Earth and 100% Pure. *starts being sick* What about things like Maori culture, artwork, society, food and how New Zealanders actually live? Rather than just focusing on exclusive resorts, golf courses, elves and hobbits. xD
19. Tracey 19

    12 November 2012 at 2:01 pm

    Case in point… Mr Key will have an idea what we are paying for the royals to come here to celebrate their mother’s 60 year reign…. but wont say until they are gone…

    ” The New Zealand Government is paying for the costs associated with their six-day visit, including the Duchess’ hairdresser, who is paid to travel with the royal entourage.

    “The reality is it costs quite a lot but I think that is realistic when you think about how far they’re coming and the number of people they bring, the size of the operation. The size is significant,” Key told Newstalk ZB.

    He said the staff requirements were appropriate, given the number of functions the royals would be attending.

    While Key said the cost of the tour wouldn’t be released until after the visit, “
20. JonL 20

    12 November 2012 at 3:55 pm

    ” He seems so blinded by the bright lights of celebrity that he almost loses control of his thinking side”

    What do you mean, “almost”………
    • blue leopard 20.1

      12 November 2012 at 4:28 pm

      lol ….yes…er…does Mr Key even have a “thinking side”?
21. tracey 21

    12 November 2012 at 4:49 pm

    Those who support him in polls must think so.
    • blue leopard 21.1

      12 November 2012 at 5:09 pm

      …hmm…then again the polls could indicate just how many in NZ are not thinking….at all….

Links to post

1. John Key’s track record on raising wages – 10. A New Government’s Response « Frankly Speaking…: posted on 11 November 2012 at 7:56 pm
2. In other news, selling NZ: TPP, Hobbit rulz … « The Standard: posted on 20 November 2012 at 11:47 am
3. The Hobbit episode II… continues… « The Standard: posted on 27 November 2012 at 11:59 am

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