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Posts Tagged ‘billboards’

The Greens’ billboards, too good?

Written By: - Date published: 4:50 pm, September 7th, 2008 - 85 comments

I’m impressed with the Green’s new billboard campaign and I’m pretty certain it’ll work as it is clean and effective marketing and reminds me of the best work that was coming out of Saatchi when they were at the peak of their powers. One thing about the billboards disquiets me however, and that is that …

The sincerest form of flattery

Written By: - Date published: 12:14 pm, September 7th, 2008 - 77 comments

The Greens billboards have shown how it’s done – striking and simple without being dishonest or simplistic. Maybe National could imitate them: Maybe not.

Now, that’s better

Written By: - Date published: 5:00 pm, September 5th, 2008 - 19 comments

Beyond parody

Written By: - Date published: 1:15 pm, September 3rd, 2008 - 55 comments

National’s new billboard. It’s like when your Dad tries to rap.

It just gets worse

Written By: - Date published: 11:06 am, September 3rd, 2008 - 35 comments

Just when you thought National’s billboard campaign couldn’t possibly get any weaker, reports emerge that their next one will say: “Get youth into training, not into trouble” Honestly guys, just cut your losses and start again. [UPDATE: Apparently the first of this run is going up in Vivian Street today.]

Choosing a Righter Future

Written By: - Date published: 2:25 pm, September 2nd, 2008 - 17 comments

A couple more National Party billboards I whipped up in my lunch break. You know, when the original is so godawful it takes all the fun out of the parody. Step it up could you, National? Even Ansell’s better than this… (Click on the images for larger versions or here for more submitted by readers.)

Weak

Written By: - Date published: 3:35 pm, September 1st, 2008 - 98 comments

Perhaps I’ve overestimated the National Party’s PR machine. I mean I’ve seen them run their C/T strategy pretty well and, as much as I hate to admit it, Ansell’s billboards were pretty bloody good last time. But then I opened the PDF with their latest billboard on it. It’s busy, the message is confusing, and …

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