There are some similar things between McDonald’s and New Zealand – they’re both currently run by a clown at any rate – but I didn’t think cynical marketing was one of them. Apparently Key is “lovin’ it” how our rivers and lakes are far from “100% Pure”.
I got involved in marketing through my business and was a firm believer. I spent tens of thousands of dollars on marketing, advertising and training as most companies do; but in the end it felt like I was selling my soul and I quit the system. So much effort is expended trying to sell something to people that they either couldn’t afford or didn’t need.