One of the most bizarre aspects of the Collins / Lusk faction’s plans (as per the leaked Lusk paper) was their perception of and plans for blogs.
[Area of Operation 2. a.] Dominate the media by controlling the message through credible right wing blogs.
Wonder where these credible right wing blogs were supposed to come from? (heh) And “dominating” the media – hubris much?
The right currently controls the blogosphere, and the political journalists repeat much of what appears on blogs.
The case in point is the way the Maritime Union have received huge negative publicity about their salaries, based on POAL working with certain bloggers to control the story. Financial support for these bloggers will enable them to build their credibility and readership.
The right is more active in the blogs as the stats show. Just like angry right wing nuts are more common in the talkback radio space too. My theory is that right wingers have more time on their hands and are more prone to angry ranting, while lefties are busier in the real world.
As to the vexed relationship between blogs and money, as is clear from recent rants on the Lusk/Slater Whaleoil blog, with a right wing blog you don’t know if posts have been bought and paid for. I think I can pretty safely state for the record that no Standard author has ever been paid to write anything here, and would never accept money to do so under any circumstances (authors please contradict me if I am wrong!). Round here what you see is what you get.