According to Roy Morgan, the Herald lost 50,000 readers last year compared to 2008, an achievement only surpassed by the Sunday Star-Times, which shed 107,000 (17%!).
Funnily enough, that didn’t make the newsworthiness grade for our newspaper of record but this Easter Sunday piece by Matt Nippert (who last came to our attention by running a smear piece on Labour with no attempt at balance but whom I’m assured is still promising, has been promising for nearly a decade, in fact) did.
As mickysavage reveals, it’s a laughably bad piece of work and clearly hasn’t been sub-ed or fact-checked:
Anyone read the Herald this morning? There is this fascinating article about how there is a new group of working class conservatives and some comments about the last election.
Did you know,
1. Labour lost 4 ‘middle electorates’. I thought it was only three?
2. Sam Lotu Liga bet Mark Gosche, I must ask Carol Beaumont about this.
3. Pansy Wong winning Botany was a surprise, as if.
4. Paula Bennett ‘stormed home’ in Waitakere, if you count winning by 600 votes ‘storming home’.
5. John Banks has a chance of being the Super City Mayor, yeah right!
6. An opinion poll from 5 months ago is quoted as evidence of continued support.
They quote someone who was impressed by National because it has a ‘long term’ view. I must check up the meaning of that phrase because it seems to have changed dramatically.
Someone else voted National because she wanted more people paying tax. Boy she must be disappointed now.
Another on a low income because she would get a tax cut. I wonder if she could sue for a broken promise.
An accountant voting National is offered as evidence of the decline in Labour’s fortune.
According to Stephen Joyce ‘The war for the Beehive, he says, was been won in places like Waitakere.’ Give that man a dictionary!
In the most telling statement a woman in Onehunga stated ‘I don’t think so, they just haven’t hit the right balance between what people want and what’s good for the company sorry country.’
She was right first time!
Micky concludes by wondering if the article was some kind of late April Fool’s joke. I’m left wondering if there’s a link with the quality of journalism in the Herald and those 50,000 lost readers… nah.