web analytics

A gutless strategy

Written By: - Date published: 9:07 pm, June 22nd, 2011 - 41 comments
Categories: brand key - Tags:

I see Key is due to fly in to help announce the bad news in Christchurch tomorrow only to fly straight out to India the next day. It’s seems to me the timing is all about keeping Key’s brand away from the bad news – he’ll do the sombre announcement and then leave others to deal with the fall out.

Much as he chose Australia as the place to announce his u-turn on pike. It’s easier that way: no hard domestically-informed questions, no-one to hold him to account, no chance he’ll look bad on the telly. Of course when the time came to answer some tough questions on Morning Report he wasn’t available (again).

And it’s important to keep him clean. To make sure his brand isn’t tainted by mishandled tragedy or by the policies that are failing New Zealanders so badly.

Because he’s the one and only hope for a National Party re-election. Just look at the way his PR team are starting to move him away from policy focused media and into relational media. The recent “get to know the real John” interview on The Nation, for example, or the oleaginous “world according to John” piece in the latest North and South.

The point behind these pieces is to build a living-room relationship with Kiwis because Key’s PR team know that policy talk doesn’t make a great deal of difference to the big chunk of disconnected swing voters that decide elections. They also know that nobody wants to make friends with the bad-news guy.

Keeping Key clean like this is a gutless strategy but it’s one that will work in the short term. For Key and the Nats that is. Not for New Zealand.

41 comments on “A gutless strategy ”

  1. Rob 1

    Oleaginous ! Great word just sums him up

    • Deadly_NZ 1.1

      @ Rob, To a T. And for those who can’t be bothered to Google it a veritable feast of spot on descriptions of Smile and Wave.

      Google search

      o·le·ag·i·nous :adjective.
      Buttery: unpleasantly and excessively suave or ingratiating in manner or speech; “buttery praise”; “gave him a fulsome introduction”; “an oily sycophantic press agent”; “oleaginous hypocrisy”; “smarmy self-importance”; “the unctuous Uriah Heep”; “soapy compliments”

      In other words a Bullshit artist of the first water.

  2. ianupnorth 2

    Is it anything less than you would expect from smile and wave…..
     
    Maybe he could catch Delhi belly and expire?

    • Jim Nald 2.1

      Actually, I’ve been skyping with a friend in New Delhi where it was early evening (six hour diff with NZ).

      He charted John Key’s bhavas, rasi, dasha, etc (Vedic-based horoscope thingy) in anticipation of the India trip. He says it would be better if donkey stayed away and didn’t visit.

      So, ianupnorth, not sure about the Delhi belly bit but from my astrological casting friend’s readings, it sounds like India will be afflicted by unlucKey (!) rather than the other way round.

      All the best, Bharata Gaṇarajya, you can have him for the rest of the month!

  3. Uhm hes Prime Minister, they do have to travel overseas? I mean Keith Locke a green party poiltician has been hanging out and sucking up to CUBA, the past few weeks, I dont see him with his gumboots on, digging muck up in Aranui.

    • Colonial Viper 3.1

      Uhm hes Prime Minister, they do have to travel overseas?

      The PM’s little first class flights and six star hotel stayd are more important than engaging with the people of Christchurch.

    • ianupnorth 3.2

      Most leaders do the leadership thing and lead by example, they don’t runaway from the crisis – is he modelling himself on De Gaulle?

      Maybe it’s a recruitment drive for builders and hospitality staff for the RWC?

    • Draco T Bastard 3.3

      Jonkey isn’t digging up muck either. He’s doing a fly-by photo-op and that’s it.

    • freedom 3.4

      gimme a B, an R, an E and 2 Ts
      and i’ show you someone who likes life upon their knees

      a D an A an L what the hell another E
      slavery is fine but i say it’s not for me

      a Y an O a big ol’ U will satisfy the needs
      then i will remember who to thank when scrounging feeds

      an N would be good and 2 E’s another D
      can you tell me how to stop the facts that scream from history

      a T and then an O and it is oh god what did we do?

      a T an H an I an N and a K road job for you

    • Eddie 3.5

      um. hasn’t he delayed travel plans in the past?

      Hasn’t he been back in NZ since Tuesday afternoon?

      Why will the announcement be made hours before Key leaves the country for something so trivial as mid-point talks on the India FTA. He’s not going to sign anything. The talks don’t depend on him going this week.

      • William 3.5.1

        He’s previously returned early from overseas trips to attend to urgent matters here, eg the funeral for the crew of the ANZAC day helicoptor crash.
        Oh silly me, that was a photo op guaranteed to have public sympathy!

    • North 3.6

      Yes of course Brett Dale……all the politicians travel……thousands of people travel……even this pleb’ travels from time to time.

      Scored a magnificent AirAsia CH-KL-CH for $549 taxes incl. in September. But I’m not running away like that characterless, gutless little Crosby Textor dork. Leaving Schultz Brownlee to fart his obese way through the aftermath of tomorrow.

      The only people who travel to run away from the bad news are criminals, child support defaulters, and the OLEAGINOUS John Key. Wonder if he’s taking the Plastic Meorrie Sharples with him, BMW stuck to his arse and all ?

      “OLEAGINOUS”…….beautiful ! Better than “Endora” (that sly-smiled witch from “Bewitched” of 60s/70s television) as the dead-ringer for the malignant Judith Collins,

      Maybe you’re OLEAGINOUS II Brett Boy.

      What utter shit you talk……..gummies and muck in Aranui indeed ! That was all for photo-op. The crud’s runnin’ away……..leavin’ it to Schultz to bluff his way through.

  4. hellonearthis 4

    Off to India, setting up another MOSTLY Free Trade deal.

  5. Sookie 5

    TV3 basically gave the gist of Key’s announcement tonight. While I grudgingly applaud the government for offering to pay people out now and then fight it out with EQC and the insurance companies afterwards, as that will speed things up greatly, giving people the GV on their houses might leave a few people seriously out of pocket. I know the GV on our house is now less than what we paid for it, because of the slump in the housing market and that it doesn’t take into account non-consented improvements. Market value as of Sept 2010 would have been more generous but hey, its the Nats, what do you expect?

    • Oscar 5.1

      You do realise that GV values for the large part in Sept 2010 were still the values from Oct/Nov 2007?
      Our GV Value in Wellington didn’t change until November 2010 for this new rating year, so I would expect the same in Christchurch.

    • Peter 5.2

      To be fair it would seem they are taking values prior to the 2008 crash. Using values after 2008 would no doubt cause an uproar.

  6. Peter 6

    On the subject of PR and image building. The political trainspotters amongst you will have noticed that Brian Gould is a regular contributor to the NZ Herald. His articles also get posted at http://www.bryangould.net/. Well not all website posts get published by the Herald. A noticeable omission by the Herald is the satirical piece “John Key Is Missing”.

    Yes, I believe in PR conspiracy theories.

  7. Key today in Parliament was appalling.  He tried to run the line that the consent for the Pike River mine was issued while Labour was in power.  The original consent was issued in 1998.  I am not sure what consent he was referring to, it must be a subsequent one relating to water discharge or something like that.

    This is worth a story complete with copies of both consents disclosed.

    Maybe then the MSM will pick up on it rather reporting a he said, she said …

    • ianupnorth 7.1

      To quote an Aussie expression

      Mate, you’re dreamin’

      The media are not reporting all John Key’s disasters.
       

    • richard 7.2

      John Key needs to remove the ‘e’ from his surname – John KY – very slippery!

      • Colonial Viper 7.2.1

        Yeah, the NZ public is being bent over, screwed and given a thorough butt fucking.

        And John KY’s job is to make it happen with the least resistance possible.

        • freedom 7.2.1.1

          i suggested a slogan for the election earlier this week :]
          ” STAND UP or BEND OVER
          IT’S YOUR VOTE ! “

    • Roflcopter 7.3

      Go back and have a look at general debate time, where Mallard retracted that date, and tabled the consent date to 1999.

      His initial quoting of 1998 was based on information at hand, which was later proven incorrect.

      • RobC 7.3.1

        So it was June 1999 instead of 1998. Not a substantive amendment to the point.

      • bbfloyd 7.3.2

        1999 would be the last year of the national administration. so your point being? or are you saying that key telling blatant lies to parlaiment is acceptable, as long as he is in the national party?

        of course, it’s completely acceptable, and rational to blame labour for everything that you can. the national party wouldn’t have survived past the 1950’s if they hadn’t been using the newspapers to blame labour for every little(and large) cockup they are constantly making.

    • policywonk 7.4

      Pike River Coal Company Resource Consents were not granted until August 2004

      Access consent was not granted to PRCC until October 2004.

      Access was granted by the Labour Minister of Conservation through Department of Conservation Land via an access agreement that sought to avoid or mitigate adverse environmental consequences, and to integrate the underground mine operations into the natural bush surroundings.

      This link provides more detail on what consents were granted by the then Labour Government and DOC

  8. Jewish Kiwi 8

    I’m still waiting for my turn to use the cycle track.

    • pollywog 8.1

      This just in

      John Key announces new tourism venture

      Sony, in partnership with the New Zealand government, Weta workshops and CycleFit NZ have agreed to develop a virtual cycleway that will take participants on a playstation based tour of NZ’s premier cycling hotspots.

      Key says, “Using an exercycle type device hooked up to your playstation, virtual tourists will be able to cycle the length and breadth of our 100% pure country without leaving the comfort of their own home”

      It is estimated at least 1200 new jobs will be created from this, providing a much needed economic boost to the tourist industry since Key became Minister.

      A free demo version of Virtual Cyclist accompanying the dvd release of Peter Jacksons ‘The Hobbit’ will be available in July 2012

      “The best part is, you don’t need to wonder where to stop for a shit as you do were you to actually cycle the real NZ”, says a smiling and waving Key.

      🙂

  9. ianmac 9

    If a person had replacement insurance that should net them an equivalent house, but one at GV from about 2007 will be a very different place. That will become an issue.
    If you were 75 years old and get just the GV you might need a mortgage to survive.
    And anyway it is no longer a GV. It is a statistical district equation called Quotable Value done by computer and based on retail sales locally and not by a visit..

  10. ianupnorth 10

    I’ve been thinking, is there any way of working out the whereabouts of the Japanese PM sincere their disaster; I wonder if he has gone globe trotting much?

    Em… http://nettv.gov-online.go.jp/eng/prg/prg2197.html

    3 or 4 days in Europe seems to be all…. G8 summit and anniversary of the OECD.
     

    • Colonial Viper 10.1

      Benchmarking with the Japanese is not the issue.

      Key is shirking his responsibilities. There should be nothing more important than looking after the people in our second largest city.

  11. ianupnorth 11

    CV, only pointing out, much bigger country (economically), their leader has been ever present in the heartlands of their disaster; our PM is smiling and waving and hanging out with his ilk at every opportunity.
     
    One is leading, one is shirking.

  12. North 12

    Little John Ky San in kimono, minceeng along on little wooden jandals on stilts, waveeng, smileeng, simpereeng, fluffing away radiatieen ?

  13. Oscar 13

    I think that comment from Deadly has made the comments section go completely haywire. I see the third link as extending right out onto my screen so all the comments are only half visible. Using Opera.

    [lprent: Looked ok on Chrome. Fixed the link – try it now. Mutter another issue for the bug list. ]

  14. tc 14

    Note the contrast of treatments Gillard/Obama/Cameron etc get from their own media with the free ride and sycophancy Key enjoys.

    There’s no need to show courage and front up when you get well rewarded for being a PR focused showpony.

    So why did TV3 have the jump when TVNZ had nothing last night? slackness on TVNZ’s part or mediaworks getting a timely favourable release ?

  15. Bad news?? Some people can now get on with their lifes.

Recent Comments

Recent Posts

  • New Public Housing Plan announced
    The Government has released its Public Housing Plan 2021-2024 which outlines the intention of where 8,000 additional public and transitional housing places announced in Budget 2020, will go. “The Government is committed to continuing its public house build programme at pace and scale. The extra 8,000 homes – 6000 public ...
    BeehiveBy beehive.govt.nz
    3 hours ago
  • Prime Minister congratulates President Joe Biden on his inauguration
    Prime Minister Jacinda Ardern has congratulated President Joe Biden on his inauguration as the 46th President of the United States of America. “I look forward to building a close relationship with President Biden and working with him on issues that matter to both our countries,” Jacinda Ardern said. “New Zealand ...
    BeehiveBy beehive.govt.nz
    5 hours ago
  • Jobs for Nature funding will create training and employment opportunities
    A major investment to tackle wilding pines in Mt Richmond will create jobs and help protect the area’s unique ecosystems, Biosecurity Minister Damien O’Connor says. The Mt Richmond Forest Park has unique ecosystems developed on mineral-rich geology, including taonga plant species found nowhere else in the country. “These special plant ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Pre-departure testing extended to all passengers to New Zealand
    To further protect New Zealand from COVID-19, the Government is extending pre-departure testing to all passengers to New Zealand except from Australia, Antarctica and most Pacific Islands, COVID-19 Response Minister Chris Hipkins said today. “The change will come into force for all flights arriving in New Zealand after 11:59pm (NZT) on Monday ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Bay Cadets learn skills to protect environment
    Bay Conservation Cadets launched with first intake Supported with $3.5 million grant Part of $1.245b Jobs for Nature programme to accelerate recover from Covid Cadets will learn skills to protect and enhance environment Environment Minister David Parker today welcomed the first intake of cadets at the launch of the Bay ...
    BeehiveBy beehive.govt.nz
    3 days ago
  • Cook Islanders to resume travel to New Zealand
    The Prime Minister of New Zealand Jacinda Ardern and the Prime Minister of the Cook Islands Mark Brown have announced passengers from the Cook Islands can resume quarantine-free travel into New Zealand from 21 January, enabling access to essential services such as health. “Following confirmation of the Cook Islands’ COVID ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • Supporting communities and landowners to grow employment opportunities
    Jobs for Nature funding is being made available to conservation groups and landowners to employ staff and contractors in a move aimed at boosting local biodiversity-focused projects, Conservation Minister Kiritapu Allan has announced. It is estimated some 400-plus jobs will be created with employment opportunities in ecology, restoration, trapping, ...
    BeehiveBy beehive.govt.nz
    7 days ago
  • Border exception for some returning international tertiary students
    The Government has approved an exception class for 1000 international tertiary students, degree level and above, who began their study in New Zealand but were caught offshore when border restrictions began. The exception will allow students to return to New Zealand in stages from April 2021. “Our top priority continues ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Tiwai deal gives time for managed transition
    Today’s deal between Meridian and Rio Tinto for the Tiwai smelter to remain open another four years provides time for a managed transition for Southland. “The deal provides welcome certainty to the Southland community by protecting jobs and incomes as the region plans for the future. The Government is committed ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • New member for APEC Business Advisory Council
    Prime Minister Jacinda Ardern has appointed Anna Curzon to the APEC Business Advisory Council (ABAC). The leader of each APEC economy appoints three private sector representatives to ABAC. ABAC provides advice to leaders annually on business priorities. “ABAC helps ensure that APEC’s work programme is informed by business community perspectives ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Govt’s careful economic management recognised
    The Government’s prudent fiscal management and strong policy programme in the face of the COVID-19 global pandemic have been acknowledged by the credit rating agency Fitch. Fitch has today affirmed New Zealand’s local currency rating at AA+ with a stable outlook and foreign currency rating at AA with a positive ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Additional actions to keep COVID-19 out of NZ
    The Government is putting in place a suite of additional actions to protect New Zealand from COVID-19, including new emerging variants, COVID-19 Response Minister Chris Hipkins said today. “Given the high rates of infection in many countries and evidence of the global spread of more transmissible variants, it’s clear that ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • 19 projects will clean up and protect waterways
    $36 million of Government funding alongside councils and others for 19 projects Investment will clean up and protect waterways and create local jobs Boots on the ground expected in Q2 of 2021 Funding part of the Jobs for Nature policy package A package of 19 projects will help clean up ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • New Zealand Government acknowledges 175th anniversary of Battle of Ruapekapeka
    The commemoration of the 175th anniversary of the Battle of Ruapekapeka represents an opportunity for all New Zealanders to reflect on the role these conflicts have had in creating our modern nation, says Associate Minister for Arts, Culture and Heritage Kiri Allan. “The Battle at Te Ruapekapeka Pā, which took ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • Better care for babies with tongue-tie
    Babies born with tongue-tie will be assessed and treated consistently under new guidelines released by the Ministry of Health, Associate Minister of Health Dr Ayesha Verrall announced today. Around 5% to 10% of babies are born with a tongue-tie, or ankyloglossia, in New Zealand each year. At least half can ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • Prisoner disorder event at Waikeria Prison over
    The prisoner disorder event at Waikeria Prison is over, with all remaining prisoners now safely and securely detained, Corrections Minister Kelvin Davis says. The majority of those involved in the event are members of the Mongols and Comancheros. Five of the men are deportees from Australia, with three subject to ...
    BeehiveBy beehive.govt.nz
    3 weeks ago
  • Pre-departure COVID-19 test for travellers from the UK and the US from 15 January
    Travellers from the United Kingdom or the United States bound for New Zealand will be required to get a negative test result for COVID-19 before departing, and work is underway to extend the requirement to other long haul flights to New Zealand, COVID-19 Response Minister Chris Hipkins confirmed today. “The new PCR test requirement, foreshadowed last ...
    BeehiveBy beehive.govt.nz
    3 weeks ago