The more I think about the ‘Wellywood’ sign the angrier I get. Who does Wellington Airport think they are imposing this monstrosity on the people of Wellington without any consultation?
If you don’t know the city, the sign will be sitting above a roundabout at the end of the main road in and out of the Eastern suburbs. Everyone living there will have to pass it twice a day. And the poor sods in Hataitai will have their view of the harbour ruined by it.
I just don’t understand what is in the heads of the airport. Why do they think they can just act how they please without any consideration for the rest of us? Maybe it’s just another example of the corporate mentality in this country – a subtle blend of arrogance and idiocy, without a hint of taste.
It wouldn’t be so bad if it was a decent feature. But that’s the point, the airport didn’t even bother to ask the people who would have to put up with the sign if they liked it.
Still, it must be abundantly clear to even the thickest executive by now that there is incredible depth of opposition to this ugly, tacky sign (8,000 members in the anti-sign Facebook group in two days) and if it goes up it will soon be coming down. Hopefully common sense will prevail and they’ll bin the idea.
If Wellington Airport really wants to do something with the land it should clear the gorse and put in native bush instead. That would really be a site to welcome visitors to our country with.
[oh, and I see Kerry Prendergast has come out in favour of the sign. Typical – pro-business and tacky are her bywords. We need one strong Left candidate to knock that ditz out of office. The sign could become a useful example of her uselessness]
Update: I’ve just heard on the radio that the Hollywood sign is trademarked and the owners always decline requests to imitate it. The beautiful part was a representative of the trademark owners saying they encourage cities to do something that represents the uniqueness of their own communities.