It’s 4.45 on a Friday afternoon and National has just released its Outdoor Recreation policy. It’s another one page wonder, only this time they haven’t even managed to fill the page. But that’s not what interests me. What interests me is the manner in which National has chosen to release it.
See, if you’re trying to kill media coverage of a policy and avoid any awkward questions then just before 5pm on a Friday is the perfect time to do it. In fact, the only time anyone does do it is when they’re trying to bury a story.
This isn’t the first time National’s tried to put out policy under the radar and with a minimum of detail, and others have started to notice this pattern too.
You have to ask yourself, what is it that National is trying to hide?