Before there was spin…

When we talk politics we often use words like positioning, frame, context – words are a vital part of the programme of political communication. Here’s a really interesting thought from US academic Lera Boroditsky, who asks  How does our language shape the way we think?

…patterns in a language can indeed play a causal role in constructing how we think. In practical terms, it means that when you’re learning a new language, you’re not simply learning a new way of talking, you are also inadvertently learning a new way of thinking. Beyond abstract or complex domains of thought like space and time, languages also meddle in basic aspects of visual perception — our ability to distinguish colors, for example. Different languages divide up the color continuum differently: some make many more distinctions between colors than others, and the boundaries often don’t line up across languages.

Does this mean we think about politics differently too?

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