Briefing Papers (AUT)

Written By: - Date published: 12:09 pm, September 20th, 2015 - 5 comments
Categories: articles - Tags: ,

As our media becomes increasingly shallow, you might be looking for some solid content reading on a quiet Sunday. Check out Briefing Papers from AUT:

This website will host a series of Briefing Papers from early in 2014. The papers will focus on assessing the state of the country as the basis for public discussion and debate. A group of writers have been assembled to write short briefing papers based on extensive research programmes and presented in a form that can be easily understood by the public at large.

The briefing papers will provide the public with an overview of critical issues facing New Zealand society. The goal is to promote informed discussion and debate, so crucial to economic and social development, with the central question being: HOW IS THE PUBLIC INTEREST BEING SERVED?

A fair collection listed under The Papers. Worth keeping an eye on this site.

5 comments on “Briefing Papers (AUT)”

  1. greywarshark 1

    Thanks Anthony – a rich vein to mine. With a guarantee of finding something precious!

  2. Dot 2

    What a good idea , I will certainly be visiting

  3. Ad 3

    Also worth having an explore through is the Uni of Otago Cosumer Lifestyles Study. In summary we are consumers according to the following taxonomy:

    PROGRESSIVES 20%
    – their views reflect socially progressive values
    – predominantly late Middle age with median of 49, 64% female, 43% university educated
    – believe that the government needs to be spending more on protecting the environment, welfare, and stuff like care for the elderly.
    -believe gap between rich and poor increasing
    – least satisfied with business practices and government social welfare policy
    – likely to give to charity

    DISENGAGED 15%
    – defined mostly in what they don’t value
    -largely middle aged with median age 40, 57% male, only 25% tertiary educated
    -Least likely of all groups to think justice is the most important requirement of a fair society
    – not concerned with making the modt of their resouces
    – will not hold off purchasing items to save money
    – least concerned of all groups with welfare of future generations
    – don’t value tradition, conformity, or security
    – agree that universalism and benevolence are traits they do not have
    – report very low levels of satisfaction with life
    – least likely to agree that “some public services are too important to be left to private enterprise”

    YOUNG PLEASURE SEEKERS 13%
    – most concerned with the self
    – youngest segment with median age 29, 60% female, 31% university educated
    – few opinions on social or political issues
    – don’t believe government should take measures to reduce differences in income levels
    – describe themselves as rarely being distracted by what is going on around them
    – least likely to do volunteer work or give to charity

    NEW GREENS 8%
    – younger and environmentally conscious
    – median age 35, 58% female
    – believe NZ would be a better place if we returned to the standards of our grandparents
    – believe justice and equality are essential to provide for a fair society
    – strong sense of community
    – compassion for those who are suffering, as a social virtue
    – obesity is a serious health issue needing Governemnt intervention
    – concerned with asking the most of their resources
    – believe in being s role model for future generations

    SUCCESS DRIVEN EXTROVERTS 10%
    – young, well educated, media savvy, early tech adopter
    – late gen Y, median age 34, 55% female, 41% university educated
    – wardrobe with high brand consciousness
    – endorse a market driven view of business
    – importance of profit generation
    – most likely of all segments to be politically centrist
    – believe that some of life’s important achievements include acquiring material possessions

    QUIET LIFERS 16%
    – mainly negative or low opinions
    – seem to have missed out on life
    – late Middle age, median age 50, only 15% university educated
    – do not feel a responsibility to society, or to make the world a better place
    – believe their families are wore off than last year
    – highly Unsatisfied with their own personal wellbeing

    TRADITIONAL FAMILY VALUES. 17%
    – older,family and socially- oriented segment with conservative values
    – oldest demographic with median 54, 63% male, highest level of income of all segments
    – most Likely to disagree with increased spending on social welfare
    – least likely to think it morally wrong that rich children inherit much more money than poor children
    – highly involved in voluntary work and often gives to charity

    See: http://www.otago.ac.nz/marketing/otago121778.pdf

    This is a regular series, though in some respects I still like the “8 Tribes of New Zealand” concept and complementary.

    Great not only for commercial marketing, but also for understanding political marketing as well, when taken as a changing series over time.

    Go through it to see what your methinks rings true.

    • greywarshark 3.1

      Thanks Ad – but rather depressing. I don’t much like those stats. Nice if we could find some better ones.

  4. Ad 4

    Apologies for spelling there.
    iPad limitations.

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