David Cameron is now Britain’s least popular party leader, according to the latest Guardian/ICM poll published today.
It suggests Mr Cameron’s efforts to revive Conservative fortunes are suffering in the face of recovering respect for Labour as a party of government.
I wonder if this is a sign of things to come for John Key who’s modeled himself on Cameron…
Meanwhile Gordon Brown’s still enjoying good support. UK Labour have just taken on Saatchi & Saatchi – the pitch that won them the contract is below.
Here’s the full article.