The Cancer-mongers’ ad campaign is complete crap. Ineffectual ads that won’t get anyone on side. Doesn’t matter though. They’re not aiming to convince you with the ads themselves. The actual aim’s to put a few hundred thousand dollars in media outlets’ pockets with the promise of more for favourable coverage. The Herald made it a bit blatant though – running a fawning editorial the day after the first full-page ad.
Times must really be tight when $60,000 for a full-page ad gets you an editorial on the side. Not long ago, you would have to run a month’s worth of ads to get that kind of love from Granny.
In related news – looks like Liquor King ought to have bought some more ads this week.
Btw, you know what I reckon the cigarette shills should do for an ad campaign?
A picture of themselves. And text like “Hi, I’m Chris Priestley. I work for a company that I know sells an addictive product that kills people. I do it because they pay me lots of money. Please try our addictive deathsticks so that I can make more money off your slow and gruesome death. No, I don’t smoke myself – gross – but I want you to smoke. What do you mean sociopathic?”
At least you could respect their honesty.