Guardian blogger, Leo Hickman, examines what it takes to sell the climate change message. The July-August issue of Up Here magazine features 10 women posing in their swimwear in the Canadian wilderness to ‘raise awareness’ of climate change. Leo Hickman says of the bikinis:
Well, it got your attention, otherwise you wouldn’t be reading this now. And that was precisely the point, claim the editors.
Up Here, a Canadian magazine focused on “northern culture, lifestyle, arts and travel”, has produced a climate-change special this month featuring its first-ever swimsuit photo spread. Ten women are snapped in their swimwear posing in the Canadian wilderness. And it’s all in the name of, er, raising awareness about the threat climate change presents to Canada’s northern landscapes. The magazine explains its logic in the editor’s introduction:
It wasn’t long ago that you’d never see a bikini up north. But if our territories keep warming a degree per decade, swimsuits will one day replace parkas. What may be jarring now won’t be jarring soon.
Speaking to the Canadian Broadcasting Corporation, Aaron Spitzer, Up Here’s editor, added: “We are always, as communicators, striving to come up with some new way to grab people.”
Strangely compelling…
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