Dissection

19 comments on “Dissection ”

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1. MikeE 1

   2 September 2008 at 1:47 pm

   Would you support tax increases then? in order to bring us into line with other countries?

   And if not, why not?
2. Steve Pierson 2

   2 September 2008 at 2:03 pm

   MikeE. just as the fact that some countries have lower tax than nz is not itself an argument to drop tax here, neither is the fact that some countries have high tax in itself an argument to raise taxes. just because someone has a mullet is not in iself an argument i should get one.
3. Tane 3

   2 September 2008 at 2:04 pm

   You should, it’d complement your beard quite nicely.
4. BeShakey 4

   2 September 2008 at 2:07 pm

   I think you should probably read the article again Mike. The point is that NZers probably aren’t going overseas in search of lower taxes (if anything I suspect they are after higher wages and the Nats have been quiet on that of late). Whether we should move taxes at all, isn’t really relevant to the argument.

   Or do you just have an overwhelming desire to pose School C style questions without offerning anything constructive?
5. Dom 5

   2 September 2008 at 2:31 pm

   To be honest, posing School C style questions is still light years ahead of what occurs in most right wing blogs.

   Anyway, in my day School C was quite hard…mullets were in style then too come to think of it.

   A serious study of National’s billboard from a design point of view is also warranted. Their ‘Tui-style’ billboards were nothing less than brilliant – superb branding which drove home their messages and were not easy to lampoon or twist (though ACT gave it a good go). When you saw those billboards, you thought ‘National’.

   Here the design actually undercuts the message because it is so busy, and it is hard to envisage a ‘theme’ across their billboards here – certainly they won’t all be blue with planes in the back and since this billboard also buries the National logo that won’t anchor their subsequent billboards either. I’m finding it hard to imagine anyone seeing a slew of National billboards of this ilk during this election and thinking ‘National’.

   Plus anyone else think the two ‘fast forward’ symbols look like two ‘greater than’ symbols? So mathematically the bottom of the billboard reads ‘Choose a brighter future’ is greater than ‘Party Vote National’ – yep, choose a brighter future over voting National.
6. George Darroch 6

   2 September 2008 at 2:32 pm

   My strategy for challenging this sound bite wouldn’t be to go into long detail, as has been done here, and try to fight a soundbite with reasoned argument.

   I’d just simply relentlessly repeat the fact in all available forums and media that the only developed countries that have lower taxation are South Korea and Mexico. And these aren’t the countries New Zealanders emigrate to (in fact, considering the number of Koreans in NZ, the opposite is true).

   Another often overlooked reason is that people go overseas because they think New Zealand is cold and gloomy (and then they go to London and find out how bad things can be in that regard). But the Government can’t do anything about the weather, you say… well, it can, kind of. Warmer drier houses and buildings will definitely help people’s experiences of NZ as a cold and damp country where everyone gets sick, and the Government is finally addressing this problem, albeit not as quickly as it should.
7. Stephen 7

   2 September 2008 at 2:37 pm

   So, HK is part of China now. Hum.
8. Daveski 8

   2 September 2008 at 2:42 pm

   Finally, back into some reasoned debate.

   I find it difficult to challenge the analysis – I don’t have the time or expertise to do so and the analysis appears on the surface to be at least reasonable.

   Given that it’s a billboard, let’s not try to infer too much from it.

   However, the billboard does bring together a number of perceptions – that NZ is overtaxed or that tax cuts have been delayed for too long and that the economy under performs Oz.

   The logical reasoning applied here suggests that the two are not necessarily linked.

   That’s not to say that the billboard campaign won’t resonate or at least register with the general populace particularly at a time of significant cost of living increases.
9. sweetd 9

   2 September 2008 at 3:31 pm

   Speaking of bad billboards, is labour going to bring back that odd, and slightly creapy one from 2005 of the baby held up by the strings playing with the sissors? I had a quick look in google images and couldn’t seem to fnd it. I am sure it is there somewhere.
10. Tane 10

    2 September 2008 at 3:37 pm

    sweetd, God I hope not. Like most of Labour’s stuff it’ll probably be dreadful, but I understand the ‘baby held back by red tape’ billboard is gone for good.
11. Dom 11

    2 September 2008 at 3:41 pm

    LOL Tane, Labour’s billboards have been uniformly terrible! Still, terrible is better than bland…annoying ads usually get remembered after all – bland ones sink without a trace.
12. sweetd 12

    2 September 2008 at 3:45 pm

    Yeah, as they say, there is only one thing worse than being talked about.
13. Tane 13

    2 September 2008 at 3:48 pm

    Dom, yeah, and the Greens’ last time weren’t much better either. Black text on a dark Green background, confusing, waffling text. By all rights that campaign should have ended Russel Norman’s career.
14. sweetd 14

    2 September 2008 at 3:59 pm

    Actually, thinking about it, the nats ad campaigns tend to be the ones remembered; dancing cosaks, kiwi/iwi, the telethon spend up. If it wasn’t for the EB last time, I wouldn’t even remember the greens leaflets.

    I am not looking forward to the ‘team x, all smiles, all working togethor’ style ads though, from both sides it is too false. I remember Bolger/nats had one of those one year, awfull.
15. Dom 15

    2 September 2008 at 4:13 pm

    Ugh – I never understand why the Left has such bad advertising given that a lot of creatives, myself included, are left supportive. Then again, maybe the Right just buys the good ideas off us…

    Yeah sweetd, that telethon ad was also memorable last time so kudos to whomever thought it up – suspect the Nats are going softer this time around in an effort to rope in the centrists that they desperately need if they wish to govern alone (that is their aim this election, no?). How else to explain the whole tampon-box billboard?
16. Phil 16

    2 September 2008 at 5:13 pm

    “I never understand why the Left has such bad advertising…”

    I’m reminded of the old adage; “A bad carpenter always blames his tools”
17. rave 17

    2 September 2008 at 8:02 pm

    Considering that there are around the same number of voters overseas eligible to vote as are now in Wellington, who are probably paying higher taxes and looking at what would attract them home, they need to be offered an attractive country to return to – namely higher wages, a greener country, better social services, and a more egalitarian ethos, as opposed to Key’s low wages, pollution, privatised social services, and greedy parasitic individualism. When will Labour put this up on its billboards?
18. Stephen 18

    2 September 2008 at 8:10 pm

    They could try something vaguely ‘positive’ I guess…if they have a ‘plan’?
19. Kenny 19

    3 September 2008 at 5:33 am

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