Distract and Divert

Why do I want to know about Bronagh’s private 30th wedding anniversary gift to John Key?

The PM is in trouble and trying to get fluff out to distract from his recent repeated lying, make people think more nicely of him (see also: JK’s son’s new band). Presumably his superstitiousness played well in focus groups. The fact that he hasn’t actually got anything for Bronagh yet is covered by a future promise and a tweet.

So the PM’s pushed this, and this is standard women’s mag fare. But why is “serious political journalist” Claire Trevett writing it up?  Surely she should be a lot more wary of being used in this way?  There is no “news” or “politics” value to this story, just celeb gossip, from a PM keener on the celeb role than focussing on the hard tasks of keeping his office under control, or running the country.

 

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