There’s plenty of comment about Davey’s/National’s Billboards here and at Blogblog so I’ll not bore you with my analysis of these dreadful things. ‘Cos as you know I’m a man who likes to know what things cost.
And guess what? I’ve done quite a few billboards and if Dave’s getting them for $7000, then he’s getting a deal fo’sure.
From the pictures it looks like he’s doing a 12x3m in Auckland, and two 6x3m boards in Wellington and Tauranga respectively. I priced these using oggi’s brilliant locater tool and got the following:
Auckland 12×3 corner of Carbine Road and South Eastern Highway: $5000 per month with oggi.
Wellington Central City 6×3 – $3500 with oggi (I couldn’t find the exact site but the CBD boards are all very similarly priced)
Tauranga – Hewletts Road 6×3 – $3000 with isite.
Now I’ve used isite and oggi because they are the ones with prices on their sites but in my experience Look are around the same price. Now these add up to $11500 which is a lot more than David’s claim of $7000. When you add between $300-$600 to install these billboards and $500+ to get the skins made up then he’s spending some serious money here.
Don’t get me wrong, I’m not begrudging Dave spending his own money (well, the money of Don Brash and assorted National/Act party operators and Kiwiblog rabble) but his numbers don’t add up unless he got a really really good deal and I’ve never been able to get a 40% discount from any billboard company or ad-buyer I’ve ever used.
As an aside it’s probably worth noting the Kill the Bill campaign has a little under $7000 on its donations list.
UPDATE: Kiwiblogblog’s catalogued DPF’s five different stories in the last 24 hours on exactly how much the campaign cost.