“Is that uranium I can smell on John Key’s breath? Or was there simply too much garlic in the lamb rack the prime minister cooked for his wife on Valantines Day?
Go on, laugh. But both seem to be legitimate topics of journalistic interest today. TVNZ’s Breakfast tackled Key on such weighty matters as his cooking, the value of his doodles, and his romp with Buffy the Serious Story Slayer at the Big Gay Out at the weekend.
When you add the widespread coverage of Key’s victory as New Zealand’s sexiest politician in a condom manufacturer’s survey and I really do start to despair.
Key won’t be displeased, though. It’s this mindless puffery – which he is very good at playing along with – that acts as a pressure valve and releases the head of steam that builds during the week on things of more moment. Such as GST or the speed wobbles within the coalition with the Maori Party.”
The endless stream of Key puff pieces really has got beyond a joke. All Key has to do is turn up somewhere and act goofy and all of a sudden there’ll be ‘gee, golly bet he’s a fun guy’ coverage in the papers. Today’s Dominion Post has nearly 500 words about Key painting on a mural.
Crafty companies are starting to realise they can use Key’s goofiness to leverage some free advertising.
Advertising company? Get the PM to paint your mural and you’ll get half a dozen mentions in the article about it. Condom company? Declare Key sexiest politician and listen to the ‘news’ media mindlessly parrot your name. And so on.
Meanwhile 276,000 Kiwis are jobless. And there isn’t space for them either in the newspaper or in Key’s diary.