Ethical coffee good for business

Written By: - Date published: 7:14 am, October 7th, 2007 - 2 comments
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The Guardian reports that “Growing consumer demand for ethically sourced coffee has fuelled a huge year-on-year rise in sales”.

Global sales of coffee, chocolate and bananas certified by the conservation organisation Rainforest Alliance – which supports the world’s poorest farmers in Latin America and Africa – exceeded £500m for the first time last year.

Earlier this year McDonald’s became the first major retailer to switch to certified coffee from Kenco at its 1,200 UK restaurants. Yesterday the company said the move had led to a 15% increase in the number of cups of coffee sold every day.

2 comments on “Ethical coffee good for business”

  1. The interesting thing will be to see how those coffee farmers who aren’t able, for whatever reason, to become part of an ethical coffee programme.

    Will the currently absolutely worst off be better off or worse?

  2. all_your_base 2

    Good point Richard. What do you think?

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