Hollywood should try a different model

Interesting results reported here:

Piracy: Streaming Video Accounts for 74% of Illegal Film and TV Activity, Study Finds

Pirates have largely shifted from peer-to-peer downloads to illegal streaming-video sites for film and television content, according to a new study.

In 2015, out of a total 78.5 billion visits worldwide to film and TV piracy sites visits, 73.7% were to streaming sites, according to a data analysis by U.K. antipiracy firm Muso. Torrent-based sites like the Pirate Bay and the recently shut down Kickass Torrents represented just 17.2% of overall user visits, with direct-download sites accounting for the remainder.

I find the shift to streaming completely unsurprising, though the total number of 78.5 Billion is higher than I would have guessed! Also unsurprising is “Hollywood’s” depressing reaction:

The massive volume of piracy activity overall illustrates the daunting — and unending — task entertainment and media industries face in fighting the problem. Hollywood has urged Google to improve efforts to remove pirate websites from search results, but with illegal piracy cabals able to resurface virtually instantly using different URLs and mask their identities and locations using anonymizing services the epidemic shows no signs of stopping.

Instead of fighting their own customers (and a losing battle), Big Entertainment should try a different model. People want high quality, universal, easily accessed content, and most of us are prepared to pay a reasonable price for it. Why is that so hard to understand?

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