Tory candidate Boris Johnson has triumphed in the mayoral race for London in a campaign masterminded by the Australian political tactician Lynton Crosby.
The Sydney Morning Herald has the story:
Brought in at the end of last year, the mysterious Crosby – “you know I don’t do interviews”, he responded to an email from the Herald – … targeted [money] carefully and strategically, while two highly experienced public relations specialists were drafted to vet Johnson’s interviews and to keep him on message.
One insider noted in a Sunday newspaper: “Lynton stopped Boris being Boris and it worked.”
Crosby’s fingerprints are all over the National and Key’s reinvention of themselves here in New Zealand – from McGehan Close to the more recent broadband announcement.
As a Tory insider stated to the SMH commenting on the huge swing achieved by Johnson, “the key had been strategy, and attention to what people were saying on the streets: “People are really feeling the pinch here,” he wrote. “We’re not quite as affluent as people think.”
Crosby kept Boris on a tight leash and targeted ‘cost of living’ issues.
The strategy and tactics are there for the world to see. Labour and Clark must know what’s coming, they’d do well to give a counter-strategy some thought.