John Armstrong was quite gentle on the release of internal ‘brand’ survey. He says:
Think Labour, think funky. Think Labour, think edgy. Think Labour, think cheeky. Think what? Labour is worried that when people think Labour they don’t think anything. And if they do, they don’t see Labour as being modern, dynamic or cool. Labour is very much alive. It is just having trouble convincing the populace of that fact….It was good for a laugh. But Labour is very much alive. It is just having trouble convincing the populace of that fact.
I don’t want to go into the rights and wrongs of having such a document enter the public domain (does everyone remember what fun Labour had when they found a similar document from National in 2006? see here). I just hope it doesn’t get in the way of examining the real issues – the stuff that matters, right?