John Key and January 1

John Key’s just admitted the election campaign has already begun, adding further weight to the argument that electoral law needs updating to reflect the increased length of modern campaigns.

Here he is on Newstalk ZB today talking about his ‘heartland tour’ around New Zealand, where he’ll be dishing out thousands of flashy DVDs promoting himself and the National Party.

Mr Key says it is a sign election campaigning is already beginning, despite the election still being a year away. He says National is hitting the ground running for what will be a long campaign.

So tell me again, what’s so unreasonable about counting election spending from January 1 on election year given National’s campaign is already well underway in November?

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