Labour’s new television ad is up on Youtube and I’m pleased to see it’s actually pretty bloody good. They’ve managed to draw attention to one of John’s many flipflops, this one on Kiwisaver, in a way that uses humour and sticks to the facts and thereby avoids the nastiness often associated with negative campaigning.
It’s simple, it’s straight to the point, and it’s a format that could be used for any number of John’s flipflops. God knows, there’s enough of them.
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