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Keys ‘Master Brand’ marketing.

Written By: - Date published: 2:45 pm, January 28th, 2010 - 37 comments
Categories: john key, tourism - Tags:

John Key - marketing New Zealand

BLiP has summarized in a comment the current governments ‘achievements’ in support of the marketing NZ tourism.

The John Key led National Ltd® government lands yet another axe blow on our 100% Pure brand by cancelling a scheme recognised internationally as a best practice model. This latest announcement caps off a busy year for National Ltd® on the environmental front. Its list of actions include spending millions on establishing the 100% Pure Brand as the ‘Master Brand’ of Aotearoa while simultaneously it has:

  1. defended internationally the importation of rain-forest-wrecking palm kernel and stood silent while Federated Farmers called Greenpeace ‘terrorists’
  2. removed a proposed ban on incandescent lightbulbs
  3. reversed a moratorium on building new gas/oil/coal power stations removed bio fuel subsidy
  4. removed regulations for water efficient new housing
  5. renewed leases on sensitive high country farms which were meant to return to DOC
  6. proposed mining of national parks
  7. gutted the home insulation scheme
  8. pulled $300million out of public transport, walking and cycling schemes and added it to a pot of $2billion to ‘upgrade’ state highways
  9. changed the law to provide billions of dollar in subsidies for polluters via the ETS casino
  10. begun a process of gutting the Resource Management Act to make it difficult/impossible for the public to lodge appeals against developers and removed the rights of councils to have general tree protection
  11. removed the ability of Auckland to introduce a fuel levy to fund planned public transport upgrades
  12. left electrification of rail network up in the air without promised funding commitments
  13. removed the Ministry for the Environment’s programme to make Government Departments ‘carbon neutral’
  14. removed funding for public tv advertising on sustainability and energy efficiency
  15. pulled funding for small-town public litter bin recycling schemes
  16. cabinet ministers expressing public support the bulldozing of Fiordland
  17. cancelling the international recognised scheme for the mandatory labelling of exotic woods to ensure the timber has not been taken from rain forests.

. . . are we all lovin’ it yet?


Update from 350ppm

  1. Reduced Department of Conservation funding by about $50 million over three years
  2. Canceled funding for the internationally acclaimed ‘Enviroschools’ programme
  3. Usurped the democratic role of local Councils of determining policies for their citizens by requiring the abandonment of the efficient and well-established tree protection rules for urban areas
  4. Set about revamping Auckland governance in a way that is likely to greatly reduce the ‘Environmental Watchdog’ role of the the current Regional Council

Update from George D

  • Took a 0% emissions reduction target to Copenhagen. Yes, seriously, that isn’t a misprint that was the lower bound of their negotiation platform.


37 comments on “Keys ‘Master Brand’ marketing.”

  1. PT 1

    yes im loving it thanks bloop, all those stupid things were a waste of my money, thanks for costing me so much in tax on stupid ideas to make yourselves look good labour. much better thanks to nats for getting rid of those stupid ideas

    • felix 1.1

      Is that the exact same comment you made on the other thread, copied and pasted across?

      [lprent: I noticed that as well. He has been trolling all day. I’ve added him to auto-moderation so he can get some of my personal attention. ]

      • PT 1.1.1

        bloop made the same comment on another thread and they made a whole post about it stupid

      • PT 1.1.2

        prentice reposts comment from post then calls me spam when i put the same comment to bloops comment on original post. thanks prentice, loving your debate shutting skill, thats the problem with you lefties you cant hack when people point out how stupid your ideas are, no wonder your stupid party is FAILING

        [lprent: The issue is that you don’t ‘debate’. You ‘troll’ making idiotic remarks with little or no content in them. A few comments like that would simply be ignored. But you’re dropping them all over the place. It gets in the way of anyone who actually wants to have some debate. Your behavior marks you as a bloody useless troll.

        You also appear to be too stupid to learn, but we’ll make the assumption that it is possible to teach a horse to speak. So you can stay in auto-moderation until you learn to interact with other commentators at a level that doesn’t scream ‘fool’ to everyone else who is reading – from all sides.

        Besides I haven’t had a pet troll to torment for a while. ]

        • Draco T Bastard

          Except that you didn’t point out how stupid they were. All you really did was prove, once again, how stupid you are.

      • felix 1.1.3

        Good idea. He does seem to want attention, after all.

        [lprent: I giving him all the attention that he could possibly want here. Such a privilege. ]

  2. lukas 2

    “defended internationally the importation of rain-forest-wrecking palm kernel and stood silent while Federated Farmers called Greenpeace “terrorists'”

    Green peace should stop behaving like terrorists if they do not want to be called terrorists.

  3. PT

    You should get a job.

    You seem to think that your netherandal comments will somehow persuade us we are all wrong.

    Also learn how to type a capital. The first thing you do is push down the shift key and then you type the letter you want.

    Would you like me to draw a picture for you?

  4. Good on you for posting BLiP. Can say I agree with anything you’ve ever said but that’s not the point. Won’t agree with you in the future either but on the basis of this post you should do more.

    Actually, when I saw the 100%, I thought the new party poll results were out and the Nats were further ahead 😉

    • BLiP 4.1

      While essential to receive support and positive comments from one’s own team, to receive simlar from the “opposition” is particularly appreciated. Thanks, Daveski.

    • lprent 4.2

      It was more a case of seeing a great comment – that I wished I could have written. So I prettied it a up a bit and Guest posted it.
      Figured BLiP wouldn’t mind….

      I wonder how the greens feel about all of this…

      The only way for NACTs from here on out is down…

  5. fizzleplug 5

    I agree that numbers 4, 7, 8, 9, 11 & 15 are bad. 16 was Brownlee letting his mouth work before his brain was engaged.

  6. George D 6

    removed a proposed ban on incandescent lightbulbs

    I know you’re trying to do right here, but once again, it was NOT a BAN. It was minimum standard (MEPS), which most would have failed, and the most efficient would have passed. Which is how things should be, and how international best practice works: set the the standard, but don’t mandate on how to get there, because someone will work out a smarter way to do it.

    Unfortunately, the dumb as sheep New Zealand “journalists” couldn’t get the distinction.

  7. 350ppm 7

    But wait, there’s more!

    – Reduced Department of Conservation funding by about $50 million over three years
    – Canceled funding for the internationally acclaimed ‘Enviroschools’ programme
    – usurped the democratic role of local Councils of determining policies for their citizens by requiring the abandonment of the efficient and well-established tree protection rules for urban areas
    – Set about revamping Auckland governance in a way that is likely to greatly reduce the ‘Environmental Watchdog’ role of the the current Regional Council
    – etc…

  8. George D 8

    – Took a 0% emissions reduction target to Copenhagen. Yes, seriously, that isn’t a misprint – that was the lower bound of their negotiation platform.

  9. 350ppm 9

    However, ultimately, who cares?

    We’re all going to be rich! Rich I tell you! Brownlee’s going to strike gold, Smith’s ETS is going to be a trading bonanza, and while the natural environment collapses around us we’ll all be rolling in money!

    Rolling in, eating and breathing great stacks of money!

    And I’m relaxed about that…

    • Daveosaurus 9.1

      And they’re going to find massive oil reserves in Te Waewae Bay. Orepuki is going to be the Dubai of the 21st century. Very relaxational indeed.

  10. tc 10

    a relentless focus on selling out NZ to our business mates……I’m relaxed as I can’t see it from any of my properties.

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