Keys ‘Master Brand’ marketing.

John Key - marketing New Zealand

BLiP has summarized in a comment the current governments ‘achievements’ in support of the marketing NZ tourism.

The John Key led National Ltd® government lands yet another axe blow on our 100% Pure brand by cancelling a scheme recognised internationally as a best practice model. This latest announcement caps off a busy year for National Ltd® on the environmental front. Its list of actions include spending millions on establishing the 100% Pure Brand as the ‘Master Brand’ of Aotearoa while simultaneously it has:

  1. defended internationally the importation of rain-forest-wrecking palm kernel and stood silent while Federated Farmers called Greenpeace ‘terrorists’
  2. removed a proposed ban on incandescent lightbulbs
  3. reversed a moratorium on building new gas/oil/coal power stations removed bio fuel subsidy
  4. removed regulations for water efficient new housing
  5. renewed leases on sensitive high country farms which were meant to return to DOC
  6. proposed mining of national parks
  7. gutted the home insulation scheme
  8. pulled $300million out of public transport, walking and cycling schemes and added it to a pot of $2billion to ‘upgrade’ state highways
  9. changed the law to provide billions of dollar in subsidies for polluters via the ETS casino
  10. begun a process of gutting the Resource Management Act to make it difficult/impossible for the public to lodge appeals against developers and removed the rights of councils to have general tree protection
  11. removed the ability of Auckland to introduce a fuel levy to fund planned public transport upgrades
  12. left electrification of rail network up in the air without promised funding commitments
  13. removed the Ministry for the Environment’s programme to make Government Departments ‘carbon neutral’
  14. removed funding for public tv advertising on sustainability and energy efficiency
  15. pulled funding for small-town public litter bin recycling schemes
  16. cabinet ministers expressing public support the bulldozing of Fiordland
  17. cancelling the international recognised scheme for the mandatory labelling of exotic woods to ensure the timber has not been taken from rain forests.

. . . are we all lovin’ it yet?

BLiP

Update from 350ppm

  1. Reduced Department of Conservation funding by about $50 million over three years
  2. Canceled funding for the internationally acclaimed ‘Enviroschools’ programme
  3. Usurped the democratic role of local Councils of determining policies for their citizens by requiring the abandonment of the efficient and well-established tree protection rules for urban areas
  4. Set about revamping Auckland governance in a way that is likely to greatly reduce the ‘Environmental Watchdog’ role of the the current Regional Council

Update from George D

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