Keys ‘Master Brand’ marketing.
John Key - marketing New Zealand
BLiP has summarized in a comment the current governments ‘achievements’ in support of the marketing NZ tourism.
The John Key led National Ltd® government lands yet another axe blow on our 100% Pure brand by cancelling a scheme recognised internationally as a best practice model. This latest announcement caps off a busy year for National Ltd® on the environmental front. Its list of actions include spending millions on establishing the 100% Pure Brand as the ‘Master Brand’ of Aotearoa while simultaneously it has:
- defended internationally the importation of rain-forest-wrecking palm kernel and stood silent while Federated Farmers called Greenpeace ‘terrorists’
- removed a proposed ban on incandescent lightbulbs
- reversed a moratorium on building new gas/oil/coal power stations removed bio fuel subsidy
- removed regulations for water efficient new housing
- renewed leases on sensitive high country farms which were meant to return to DOC
- proposed mining of national parks
- gutted the home insulation scheme
- pulled $300million out of public transport, walking and cycling schemes and added it to a pot of $2billion to ‘upgrade’ state highways
- changed the law to provide billions of dollar in subsidies for polluters via the ETS casino
- begun a process of gutting the Resource Management Act to make it difficult/impossible for the public to lodge appeals against developers and removed the rights of councils to have general tree protection
- removed the ability of Auckland to introduce a fuel levy to fund planned public transport upgrades
- left electrification of rail network up in the air without promised funding commitments
- removed the Ministry for the Environment’s programme to make Government Departments ‘carbon neutral’
- removed funding for public tv advertising on sustainability and energy efficiency
- pulled funding for small-town public litter bin recycling schemes
- cabinet ministers expressing public support the bulldozing of Fiordland
- cancelling the international recognised scheme for the mandatory labelling of exotic woods to ensure the timber has not been taken from rain forests.
. . . are we all lovin’ it yet?
BLiP
Update from 350ppm
- Reduced Department of Conservation funding by about $50 million over three years
- Canceled funding for the internationally acclaimed ‘Enviroschools’ programme
- Usurped the democratic role of local Councils of determining policies for their citizens by requiring the abandonment of the efficient and well-established tree protection rules for urban areas
- Set about revamping Auckland governance in a way that is likely to greatly reduce the ‘Environmental Watchdog’ role of the the current Regional Council
Update from George D
- Took a 0% emissions reduction target to Copenhagen. Yes, seriously, that isn’t a misprint that was the lower bound of their negotiation platform.