web analytics

Key’s small target

Written By: - Date published: 8:11 am, October 30th, 2011 - 18 comments
Categories: accountability, brand key, john key, Media - Tags:

John Key has been running a “small target” strategy. Letting the public form an impression of him based on “friendly” interviews, and goofy Letterman appearances and the like. Avoiding the tough questions and the challenging political interviews (though he slipped up once there on HardTalk). As a political strategy it has worked well – Key remains personally popular. As a recipe for government it works poorly – breeding complacency and incompetence.

The small target strategy was always going to come under pressure during the election campaign of course. But by rights it should now be blown completely out of the water. Labour’s willingness to confront big “electoral poison” issues on the economy (CGT) and it’s long term sustainability (superannuation) should turn the focus of this election on to policy.

If the media does its job Key should be asked why he persists with tax loopholes and unsustainable tax cuts for the rich, while the poor get hammered by GST increases and inflated housing debt. Key should be asked why he can’t think any further ahead than the next election, why he’d sell assets when it would leave him worse off after just 9 years, what his answer is to supporting our aging population.

That’s just the beginning of the questions. And if the media does its job Key should have nowhere to hide from them.

http://www.youtube.com/watch?v=aXZmbb98eSg

(From Red Alert).

18 comments on “Key’s small target ”

  1. Carol 1

    That’s just the beginning of the questions. And if the media does its job Key should have nowhere to hide from them.

    But the media won’t do the job of a critical, non-partisan fourth estate.

    Already we see the sigh of relief from Tracy Watkins and Vernon Small on Stuff/Sunday Star Times:

    http://www.stuff.co.nz/national/politics/5876482/Nats-turn-to-catch-voters-attention

    “nats turn for attention”? … as if there is some natural law that each party has its turn in the limelight, and nothing today with Labour’s better campaign strategies….. and ignoring the fact that the MSM has long been giving much more attention to Key and his diversionary photo ops than critically analysing the government’s performance on crucial issues.

  2. KJT 2

    I thought from the headline this was going to be about Key’s small balls.

  3. ianmac 3

    Too true. If you don’t say anything how can you be criticised for something unsaid? Healthy in a democracy? No!

  4. deservingpoor 4

    There is absolutely no way in hell the NZ media will do their job. Any time there is a tough issue, the only place John Key ever fronts up is on the cover of Woman’s Weekly.
    Personally I’d love to see the question, “Mr Key, Doc staff have done a brilliant job of helping the clean up following the Rena disaster. How many of those staff face unemployment as a result of public services cuts, if your government is re-elected.”
    Unfortunately, that question ain’t gonna happen.

    • Colonial Viper 5.1

      So are his handlers.

      This is a blue team choke that’s just started.

      btw Labour have got another king hit mega policy release coming up in just a few days time.

      Captain Panic Pants on Fire will love it.

  5. tc 6

    MSM has been rigged in their favour since early 08 , they’ve strengthened it via griffin and mates at RNZ, recycling Rick at TVNZ ( holmes, Espiner etc), Mediaworks licence freebies and Granny needed no encouragement.

    labour must focus, keep it simple, consistent, heartfelt and hope for the best, it’s not going to be a fair fight with this joke of a 4th estate.

    • Colonial Viper 6.1

      Labour should have sorted out the MSM and TVNZ years ago. Too late this time around, but lets remember for next, please.

      • Deadly_NZ 6.1.1

        The first thing to do is get the 43million bucks back off of Media works Immediatly and if they prevaricate then 10% interest per day should let them know that we are serious. That should also take care of the Fat duo of Gutbuster and Plonker The NACTS TV3 ass kissing double act.

  6. Blue 7

    The problem is that the media are useless. If they were good for anything, we might not even have a National government.

    Every time you read a politics article, it seems to start from the baseline that right-wing economic doctrine is the absolute truth.

    Key gets an easy ride because the media know that he agrees with them on pretty much everything. The only time he gets criticised is when they think he’s not being right-wing enough.

  7. 56AJ 8

    I think one of the best things about the campaign so far is that it’s got the media scrambling. All ready to do presidential, and talk about ‘who got traction’, and have ‘expert panels’ tell us what we ought to think about the interview that just happened, all disrupted because Labour isn’t buying into the politics of perception.

    No launch, talking to non-voting school kids about savings, Labour’s clear message is it’s about the issues not the photo-ops. It’s blindsided a media so accustomed to reporting on ‘the game’ that you’ve got Mr Ralston and Mr Edwards and Mr Plunket asking each other with straight faces if it’s possible to win an election based on policies not personalities – of course it is and um, actually, that is what is supposed to happen.

    Labour’s loud and clear focus on policy is making all the play to date, and putting the acid on the media to report meaningfully on the distinctions between parties, and demand real answers from politicians about what they are actually planning to do with the country. We all win when that happens.

    We are in weird times when the media reports, in all seriousness, that a large part of the government’s strategy for re-election is to use the mesmeric qualities of its leader, rather than focus on its policy prescription. Labour is creating demand for the media to remove the veneer from the Prime Minister and check if there is anything else there.

Recent Comments

Recent Posts

  • Celebrating the Entry Into Force of the Treaty on the Prohibition of Nuclear Weapons
    [Opening comments, welcome and thank you to Auckland University etc] It is a great pleasure to be here this afternoon to celebrate such an historic occasion - the entry into force of the Treaty on the Prohibition of Nuclear Weapons. This is a moment many feared would never come, but ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Supporting disabled people to stay connected
    The Government is providing $3 million in one-off seed funding to help disabled people around New Zealand stay connected and access support in their communities, Minister for Disability Issues, Carmel Sepuloni announced today. The funding will allow disability service providers to develop digital and community-based solutions over the next two ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Voluntary saliva testing offered to quarantine workers from Monday
    Border workers in quarantine facilities will be offered voluntary daily COVID-19 saliva tests in addition to their regular weekly testing, COVID-19 Response Minister Chris Hipkins said today. This additional option will be rolled out at the Jet Park Quarantine facility in Auckland starting on Monday 25 January, and then to ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Next steps in firearms buy-back
    The next steps in the Government’s ambitious firearms reform programme to include a three-month buy-back have been announced by Police Minister Poto Williams today.  “The last buy-back and amnesty was unprecedented for New Zealand and was successful in collecting 60,297 firearms, modifying a further 5,630 firearms, and collecting 299,837 prohibited ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Jobs for Nature projects target iconic ecosystems
    Upscaling work already underway to restore two iconic ecosystems will deliver jobs and a lasting legacy, Conservation Minister Kiri Allan says.  “The Jobs for Nature programme provides $1.25 billion over four years to offer employment opportunities for people whose livelihoods have been impacted by the COVID-19 recession. “Two new projects ...
    BeehiveBy beehive.govt.nz
    3 days ago
  • New Public Housing Plan announced
    The Government has released its Public Housing Plan 2021-2024 which outlines the intention of where 8,000 additional public and transitional housing places announced in Budget 2020, will go. “The Government is committed to continuing its public house build programme at pace and scale. The extra 8,000 homes – 6000 public ...
    BeehiveBy beehive.govt.nz
    3 days ago
  • Prime Minister congratulates President Joe Biden on his inauguration
    Prime Minister Jacinda Ardern has congratulated President Joe Biden on his inauguration as the 46th President of the United States of America. “I look forward to building a close relationship with President Biden and working with him on issues that matter to both our countries,” Jacinda Ardern said. “New Zealand ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Jobs for Nature funding will create training and employment opportunities
    A major investment to tackle wilding pines in Mt Richmond will create jobs and help protect the area’s unique ecosystems, Biosecurity Minister Damien O’Connor says. The Mt Richmond Forest Park has unique ecosystems developed on mineral-rich geology, including taonga plant species found nowhere else in the country. “These special plant ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Pre-departure testing extended to all passengers to New Zealand
    To further protect New Zealand from COVID-19, the Government is extending pre-departure testing to all passengers to New Zealand except from Australia, Antarctica and most Pacific Islands, COVID-19 Response Minister Chris Hipkins said today. “The change will come into force for all flights arriving in New Zealand after 11:59pm (NZT) on Monday ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Bay Cadets learn skills to protect environment
    Bay Conservation Cadets launched with first intake Supported with $3.5 million grant Part of $1.245b Jobs for Nature programme to accelerate recover from Covid Cadets will learn skills to protect and enhance environment Environment Minister David Parker today welcomed the first intake of cadets at the launch of the Bay ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • Cook Islanders to resume travel to New Zealand
    The Prime Minister of New Zealand Jacinda Ardern and the Prime Minister of the Cook Islands Mark Brown have announced passengers from the Cook Islands can resume quarantine-free travel into New Zealand from 21 January, enabling access to essential services such as health. “Following confirmation of the Cook Islands’ COVID ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Supporting communities and landowners to grow employment opportunities
    Jobs for Nature funding is being made available to conservation groups and landowners to employ staff and contractors in a move aimed at boosting local biodiversity-focused projects, Conservation Minister Kiritapu Allan has announced. It is estimated some 400-plus jobs will be created with employment opportunities in ecology, restoration, trapping, ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Border exception for some returning international tertiary students
    The Government has approved an exception class for 1000 international tertiary students, degree level and above, who began their study in New Zealand but were caught offshore when border restrictions began. The exception will allow students to return to New Zealand in stages from April 2021. “Our top priority continues ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Tiwai deal gives time for managed transition
    Today’s deal between Meridian and Rio Tinto for the Tiwai smelter to remain open another four years provides time for a managed transition for Southland. “The deal provides welcome certainty to the Southland community by protecting jobs and incomes as the region plans for the future. The Government is committed ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • New member for APEC Business Advisory Council
    Prime Minister Jacinda Ardern has appointed Anna Curzon to the APEC Business Advisory Council (ABAC). The leader of each APEC economy appoints three private sector representatives to ABAC. ABAC provides advice to leaders annually on business priorities. “ABAC helps ensure that APEC’s work programme is informed by business community perspectives ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • Govt’s careful economic management recognised
    The Government’s prudent fiscal management and strong policy programme in the face of the COVID-19 global pandemic have been acknowledged by the credit rating agency Fitch. Fitch has today affirmed New Zealand’s local currency rating at AA+ with a stable outlook and foreign currency rating at AA with a positive ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • Additional actions to keep COVID-19 out of NZ
    The Government is putting in place a suite of additional actions to protect New Zealand from COVID-19, including new emerging variants, COVID-19 Response Minister Chris Hipkins said today. “Given the high rates of infection in many countries and evidence of the global spread of more transmissible variants, it’s clear that ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • 19 projects will clean up and protect waterways
    $36 million of Government funding alongside councils and others for 19 projects Investment will clean up and protect waterways and create local jobs Boots on the ground expected in Q2 of 2021 Funding part of the Jobs for Nature policy package A package of 19 projects will help clean up ...
    BeehiveBy beehive.govt.nz
    2 weeks ago
  • New Zealand Government acknowledges 175th anniversary of Battle of Ruapekapeka
    The commemoration of the 175th anniversary of the Battle of Ruapekapeka represents an opportunity for all New Zealanders to reflect on the role these conflicts have had in creating our modern nation, says Associate Minister for Arts, Culture and Heritage Kiri Allan. “The Battle at Te Ruapekapeka Pā, which took ...
    BeehiveBy beehive.govt.nz
    2 weeks ago