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Morning Report up – Mike Hosking down

Written By: - Date published: 4:23 pm, May 11th, 2017 - 37 comments
Categories: journalism, Media - Tags: , , , , ,

RNZ has published its ratings survey, looking good with increases everywhere. In particular:

Morning Report (6am-9am) 430,300 listeners (an increase of 50,500 listeners on the previous survey, S2 2016)

At the other end of the spectrum:

Hosking and NewstalkZB feel the heat in Auckland ratings

While remaining the number one station, Newstalk ZB has dropped to a 9.6 share in the city, a rare if not unprecedented fall below 10 in that market. At the last survey released in November, it was at 11.2 and a year ago rated a 14 share.

Mike Hosking, the breakfast host who inherited Paul Holmes’ ratings juggernaut, has dropped in the city again from 14.2 to 13.7*– and from a Holmes-style high of 17.9 just one year ago. His ebbing Auckland following will be of concern in election year.

Not helping things for ZB, Leighton Smith’s 8.30 to Noon morning show is down from a 12.8 share to 9.7 and the station fell too across Saturday and Sunday from 10.3 to 7.9.

Similar to the exodus from 3 News / Newshub since the axing of Campbell live.

Perhaps we the people want real news after all? Time for a change?

37 comments on “Morning Report up – Mike Hosking down ”

  1. The decrypter 1

    Govt to withdraw RNZ funding.

    • Anne 1.1

      Is that why Suzie and Guyon have gone anti-Labour?

      • mosa 1.1.1

        Anne Guyon was always anti Labour.

        I remember how Espiner behaved during Labour’s last term….Nasty.

    • One Anonymous Bloke 1.2

      Yep. The obvious solution is to defund RNZ. Probably look at the CEO’s commitment to the market while we’re at it.

      • AB 1.2.1

        Yes. What are the chances are the policy announcement is already written (by Joyce) in preparation for the day it has to be used?
        Most likely it will use the classic bullshit arguments about government “crowding out” the private sector.

        • dukeofurl 1.2.1.1

          Not likely.
          They have just announced another $300 mill for the ‘screen sector’ over a number of years.

  2. ianmac 2

    Hosking looks a bit desperate these days. Wonder why?

    • mosa 2.1

      He is looking desperate ianmac because he has looked into the future and seen he is not in it.

      • AB 2.1.1

        He looks unhappy because he just can’t click with an old-fashioned conservative like English who believes in a rather rigid and hierarchical social order.
        Key’s glossy veneer of ‘aspiration’ was a much better fit with Hosking’s narcissism

    • michelle 2.2

      Hoskings is looking desperate because his uncle johns gone and soon his uncle bill will be gone to

  3. Ed 3

    Please don’t get too excited about a radio station run by Griffin with muppets like Mora and puppets like Espiner.

    • red-blooded 3.1

      Actually , Ed, I think Guyon Espiner is a bloody good interviewer, and he manages to be pretty balanced and to push his interviewees to give a straight answer or to reveal the fact that they’re refusing to do so. I’ve heard him pushing plenty of Nats pretty damn hard in recent times. And even if Espiner was obviously biased (which he isn’t), I’d say that it’s OK to have diverse voices and viewpoints on our national radio station. The station that gives a microphone to Campbell can also let Espiner’s voice come through.

      RNZ is a taonga and we need to protect it.

      • Ed 3.1.1

        And your views on Mora? And Ferguson?

        • red-blooded 3.1.1.1

          I don’t have a problem with Ferguson. I don’t listen during the day so don’t really have a comment to make about Mora. The few times that I’ve heard his panel discussions they’ve seemed pretty lame. Having said that, I repeat my comment about diverse voices. Do you want a national radio that only reflects a left wing viewpoint? Cos that doesn’t seem all that left wing to me,,,🙄

          • Ed 3.1.1.1.1

            Of course not.

            • red-blooded 3.1.1.1.1.1

              And the reason that it doesn’t seem all that left wing to me is that to shut down dissenting voices and have only one viewpoint expressed within our state media would be a sign of authoritarianism and is NOT what any left wing person should aspire to. At the moment, you don’t like some of the presenters and think that they have different political views from you. Big deal. There are other, more left-wing voices and we get to hear them regularly. It would be nice to hear more of them, but I certainly wouldn’t want to have all journalists and presenters pushing any one political position, even if it happened to be really close to mine.

      • michelle 3.1.2

        NZ is a taonga to but we aren’t protecting it red blooded

  4. mauī 4

    Newstalk is only good after midnight when Bruce Russell is on. Especially with callers like Peter, Murray and Frank who can cut through the BS.

    • Johan 4.1

      To mauī,
      I do enjoy listening to Bruce Russell, unfortunately, as of late, he has been on air sporadically.

  5. Muttonbird 5

    Perhaps all those people stuck in cars for longer and longer, in the dark, on Auckland’s overstretched road network are getting sick of the blind commercial enthusiasm which erupts from Hosking every morning.

    Perhaps it’s his refusal to empathise, or even acknowledge, any struggle ordinary people in today’s Auckland might have.

  6. swordfish 6

    Why oh Why must you always be so RUDE to Mr Hosking ???

    Say what you will about Mike … at least he has the gravitas and sheer integrity to take Hair Product seriously !!!

    None of you seem to appreciate that this Whopping Great Talent is just a little bit edgy, a little bit dangerous, a little bit avant-garde. Why, at any given moment, the fellow’s likely to go off on a genius riff, or delight with a wonderful little bon mot (eyebrow no doubt arched with intended irony). All the while showcasing the latest fashion in womens jackets chosen for him by Kate

    I gotta say this thread is PRECISELY the sort of blinkered philistine pig ignorance that Mr Hosking and his ever-expanding entourage of hairstylists have come to expect from you non-creative garbage. You sit there on your loathsome, spotty behinds squeezing blackheads, not caring a tinker’s cuss about the struggling artist. You excrement ! You lousy, whining hypocritical toadies. Why I doubt that Mr Hosking and his good lady wife would accept your apologies now even if you all got down on your lousy, stinking, purulent knees and begged him, you ungrateful bastards !!!

    • Brigid 6.1

      Damn

    • lprent 6.2

      I suspect that I can overcome the desire toward self-harm at my presumption to judge Mike Hosking as being a fool.

      The question is what does he live off when Morning Report is a larger show than his one is.

    • The Other Mike 6.3

      Thanks Mike… ahhhh… swordfish! Just a reminder the great Paul Holmes rated 20+ back in his day.

  7. Pete 7

    Saturday and Sunday are the days Tony Veitch is on zb.

    If Morning report had dropped 23% in a year like Hosking, (is it really that much?), on Kiwiblog they’d be going spare.

    • dukeofurl 7.1

      NZME is too stuck for cash to splash out on a big promotional campaign for ‘The Hosk’
      A lot of bulk advertising is based on cumulative audience share points, which means if you buy 500 pts, the ad is repeated many times x the particular station rating ( I hope I have that right?)
      Smaller audience means less money for the same number of ads.

  8. Pete 8

    No big promotional campaign for ‘The Hosk’? Big promotional campaign for what?

    He’s on the back of buses, there are very regular big ads in NZME newspapers. People know where zb is, where he is. They know who he is and what he is like.

    Is the bullshit of advertising to convince us that he is what we want and need, that there is something significant about him which makes him necessary?

    It’s like blowing up a plastic ball with a little hole and the air is escaping. It’s like realising there is a hole and blowing harder. Its like then realising that blowing harder makes the hole get bigger so you blow harder still.

    Ironically I got to end up with Mike Hosking, blowhard.

    Given our knowledge of him, if a big promotional campaign is needed to make him relevant, he is stuffed.

  9. Philj 9

    RNZ is struggling on every front. The standards have, unsurprisingly dropped, along with the funding. They have invested in high paid managers and are employing cheaper junior journalists. I fear they will keep dumbing down as their masters want. Griffin has kept the lid on, no surprises, and dissatisfied staff bearing the brunt. TVNZ has become a tragic joke.

    • tc 9.1

      as designed, folks tend to forget the programming and property stripping Ellis/Nats did at TVNZ.

      Selected parties have done well out of that particular joke.

  10. D'Esterre 10

    “Perhaps we the people want real news after all? Time for a change?”
    RNZ comes across as the NZ branch of CNN. Good luck with getting real news about what’s going on, overseas at least.
    With regard to the local political scene, at the 2014 election, RNZ was as biased as the rest of the msm. Or so it seemed to me at the time. I have little hope that things will be better this time around.

  11. mary_a 11

    Ha ha, the Hosking creature will not be pleased at all to learn Kiwis are finally waking up, wanting to be informed of the facts, through intelligent reporting, instead of being brainwashed by Natz’s pathetic little garbage mouth pieces on ZB.

    Good stuff RNZ 🙂

  12. tc 12

    every dog has it’s day and mikeys had a long lucrative run, time’s are a changing and the lad is incredibly overexposed in our tiny media pond.

    He’ll still make good coin as part of the club no matter what the ratings are as he is good at what he does for the management.

  13. gsays 13

    No ads.

    A refuge from marketers and their ways,
    Link below is Bill hicks, contains passionate language.

    • In Vino 13.1

      Wrong. There are ads. Bloody RNZ obediently follows the commercial imperative by blatant advertising. After every news session, RNZ advertises its own programmes, sometimes stridently. It is not ‘In-house promotion’ and therefore excused – it is blatant advertising, and RNZ is engaging in the ratings race on the terms of the vile commercial advertising cacklemush-purveyors. RNZ is all but privatised, and won’t sound much different when it is because people have already accepted the advertising it (RNZ) already does.
      RNZ is all into commercial branding and advertising. We need to fight against that.

      • gsays 13.1.1

        Hey well said.
        Not often I strike someone as strident as yourself, re advertising.

        Here are the minutemen, 1 and a half minutes.
        30 seconds, without the guitar solo.

      • Sacha 13.1.2

        “RNZ advertises its own programmes, sometimes stridently. It is not ‘In-house promotion’”

        Not making any sense there. What commercial benefits do you think they get, given that their budget is fixed (frozen, even) ?

  14. Treetop 14

    Hosking needs to stand as a candidate for the National Party and not use his slot on NewstalkZB to promote the National Party.

    There is no such thing as being a neutral radio host, some really over do it with their political view. Love National and bash Labour sums Hosking up.

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