Morning Report up – Mike Hosking down

RNZ has published its ratings survey, looking good with increases everywhere. In particular:

Morning Report (6am-9am) 430,300 listeners (an increase of 50,500 listeners on the previous survey, S2 2016)

At the other end of the spectrum:

Hosking and NewstalkZB feel the heat in Auckland ratings

While remaining the number one station, Newstalk ZB has dropped to a 9.6 share in the city, a rare if not unprecedented fall below 10 in that market. At the last survey released in November, it was at 11.2 and a year ago rated a 14 share.

Mike Hosking, the breakfast host who inherited Paul Holmes’ ratings juggernaut, has dropped in the city again from 14.2 to 13.7*– and from a Holmes-style high of 17.9 just one year ago. His ebbing Auckland following will be of concern in election year.

Not helping things for ZB, Leighton Smith’s 8.30 to Noon morning show is down from a 12.8 share to 9.7 and the station fell too across Saturday and Sunday from 10.3 to 7.9.

Similar to the exodus from 3 News / Newshub since the axing of Campbell live.

Perhaps we the people want real news after all? Time for a change?

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