Murketing

Written By: - Date published: 4:36 pm, July 14th, 2008 - 18 comments
Categories: brand key - Tags: ,

Gordon Campbell has an interesting take on the political PR we’re seeing from National in his latest Scoop column. In it he quotes Salon talking about the marketing of Red Bull to different niches:

‘ Walker noted that instead of attempting to assert the brand’s identity to a mass market, the manufacturer pursued a strategy of what he calls ‘murketing,’ sponsoring low-key events geared to distinct niches; ask any of these groups what Red Bull is and you’re likely to hear a different answer. By refusing to define Red Bull, advertisers allowed each slice of its overall market to interpret the beverage for itself.”

Instead of Red Bull, think in our country, about John Key. Similarly, National has not marketed its policies or its leader in a direct fashion to the voting public. Key has instead been encouraged to address his message to niche audiences who have carried the debate forwards, by adding spin according to their own aspirations. By ‘murketing’ Key in this value-added way rather than by marketing him, National has been able to turn the ‘Who Is John Key, Really?’ question to its advantage, by allowing all kinds of different people to project onto him their own desires and blueprint for change. The blurrier the Key template the better. In this process, even the criticism helps by making Key’s identity the focal point, and crowding out policy.

While this might be a good way to market a soft drink, I do wonder how Brand Key will be able to reconcile its multiple identities when it is exposed to all of its niche markets at once. Say, for example, in a leaders’ debate.

18 comments on “Murketing”

  1. Greg 1

    John Key is holding back policy for tactical purposes – obviously. But Labour is holding back setting the election date for the same reasons. Until Labour sets the election date why should National release policy? It makes Helen Clark seem a bit hypocritical.

  2. Blar 2

    “Murketing” is a bi-partisan practise. Matthew Hooton raised a great example of this in last week’s SST:

    Labour’s superb “Don’t Put It All At Risk’ advertising campaign in the last few days before the 2005 election, while funded with illegal spending, was more powerful even than National’s iwi/kiwi billboards.

    Just as with Crosby / Texter’s “Are You Thinking What We’re Thinking?’ campaign for the British Tories in 2005, “Don’t Put It All At Risk’ was devoid of content and simply invited voters to define for themselves what they were most afraid of and associate it with Don Brash.

  3. insider 3

    Gordon is getting almost standard-like with his obsession with John Key. His obsession is doing little for his reputation though. Wonder if he is part of the Labour web smear campaign referred to recently that the Standard is definitely not part of?

    [lprent: This site is a program running on a machine. It doesn’t have opinions. Direct your spleen to the person who writes the posts you’re definitely not talking about]

  4. Nick C 4

    Hi Rob

    Key did a tv debate against Michael Cullen in 2005. He destroyed him.

    Hows your work at the EMPU going?

    Kind Regards

    Nick C

    [IrishBill says: Rob? Last time it was Mike. Keep guessing. In the meantime you’re banned for a week.]

  5. Anita 5

    Greg,

    National should want to release their policies; they should be proud of them, they should be sure they’ll get even more support once everyone knows what great policies they have, they should be confident their policy platform will make NZ great.

    The only advantage to Labour of announcing the election date is that we’ll stop complaining that they haven’t.

  6. r0b 6

    “Don’t Put It All At Risk” was devoid of content and simply invited voters to define for themselves what they were most afraid of and associate it with Don Brash.

    What rubbish. Labour led governments have been in power for almost 9 years. It is clear what they stand for and what they have achieved. There is no similarity to the Crosby Textor racist dog whistle (“Are You Thinking What We’re Thinking?”) or Key’s “small target” lack of policy.

    Labour should run the same “Don’t put it all at risk line” again this time. In public Key has promised to keep flagship Labour policies, but I don’t believe him (and I certainly don’t believe those promises will be kept if Bill English rolls him).

  7. Draco TB 7

    John Key is holding back policy for tactical purposes – obviously.

    Yeah, he doesn’t want people to know who he’s going to be selling NZ to until after the election.

    But Labour is holding back setting the election date for the same reasons.

    No, I really don’t think that conclusion can be drawn at all. IMO, Labour is going to set the election date as late as possible to see if Nationals support in the polls drops.

    Until Labour sets the election date why should National release policy?

    So that people actually know what they’re National actually intends to do if they get elected but this has been said on this blog and in the MSM several times already.

    It makes Helen Clark seem a bit hypocritical.

    No, it really doesn’t.

  8. Rex Widerstrom 8

    Red Bull are amateurs. An entire beer brand does very well out of ambiguity. And some rather risque imagery.

    I agree it’s not what we want in a political campaign but I come back to a point I made earlier. And that’s that it’s a natural extension of the trend toward “presidential” campaigning which both major parties have strenuously followed in NZ since, I reckon, the advent of MMP.

    The more brands in the market – especially if those brands are peddling stuff that’s pretty much made of similar ingredients – then the more marketers tend to to resort to simplistic ideas like brand personification, in this case around the leader.

    It’s the smaller parties with a clear set of objectives, like the Greens and the Maori Party, who tend to avoid this. A lot of Act’s problems are due to the fact that it could avoid the shenanigans but also thinks it has to play the game to get noticed. And NZF… well, enough said.

    In fairness to Key, the tactic works. And if it works, he’d be silly not to use it. Labour use a different version of the same tactic, with airbrushed photos of the leader and her personal pledge to the voters.

    I wish it didn’t work, but it does. As none other than Matthew Hooten perceptively pointed out this weekend: “Political junkies like me, Chris Trotter and you, as a reader of these columns, don?t ultimately decide elections. Those reading the Hollywood pages this morning are the people who count.” And for those people, a nice bland smiley Mr Key vs a firm decisive Ms Clark are just the sort of simple minded caricatures that make voting so much simpler.

  9. Ari 9

    “Murketing’ is a bi-partisan practise. Matthew Hooton raised a great example of this in last week’s SST:

    Labour’s superb “Don’t Put It All At Risk’ advertising campaign in the last few days before the 2005 election, while funded with illegal spending, was more powerful even than National’s iwi/kiwi billboards.

    And some of us dislike it just as much when the Red crowd do it as when the Blue crowd do. What’s your point? At least Labour has other tricks up its sleeves, too.

  10. vto 10

    Often on this site, and others, there is a whiff of arrogance.

    “Those reading the Hollywood pages this morning are the people who count.” … together with this obsession about Key’s campaign.

    with the attendant assumptions that those who read Hollywood pages don’t know about life and what affects them and are incapable therefore of making the right decisions for them and their families.

    Brave, very brave..

    [“Those reading the Hollywood pages this morning are the people who count.”… That’s a Matthew Hooton quote from his column on Sunday, and I think it’s appalling. SP]

  11. vto 11

    And how about Ari up there “At least Labour has other tricks up its sleeves, too.”

    We all know, including all those Hollywood page readers, Clark and Cullen have some devious last minute ploy to pull out. just like last time. About $1billion worth or some such obscene number set aside in the budget (which seriously gets my blood boiling).

    Be ready to be called out on the double-standards and hypocrisy that will WITHOUT DOUBT arrive soon enough. What’s that saying about those who live in glass houses?

  12. Blar 12

    “What’s your point?”

    My point is that it is bi-partisan you tard. Gordon Campbell’s breathless article carries the implication that ‘murketing’ is a new, deceptive tactic. Anyone remember New Zealand the way you want it? Or how about It’s Time? Two fantastic examples of murketing that long pre-date Red Bull.

  13. RedLogix 13

    Blar,

    You are using the word ‘murketing’ in completely the wrong way.

    Try reading the original post again.

    [lprent: I assume you weren’t deliberately doing an identity snatch, and just had a typo. Changed the name from the first word of the comment to your usual handle]

  14. Rex Widerstrom 14

    vto, I’m sorry if it offends you but I do tend to agree with Hooten on that point. Maybe that does make me arrogant. It wouldn’t be the first time that I’d been described as such.

    ABC’s marvellous “The Chaser” series used to regularly do a quick segment called “This person votes” (a few examples here though they happen to all be of young people, which isn’t representative of the overall segment).

    In fact a well-known left wing blog has begun highlighting the apparent stupidity of some people who vote for (or at least support) the right.

    Some people are stupid (and readership of the Hollywood pages is a fairly reliable indicator thereof 😉 ). Many are uninterested and thus ill-informed. They’re the ‘stars’ of the “This person votes” segment and it’s arguable whether they deserve the franchise (not that I’m arguing it ought to be removed!).

    Then there are those who’ve decided on National purely as a “not Labour” option with no thought to what they may or may not be offering. And those who will admit no fault with Labour when clearly there are many.

    The greatest number of the disengaged however are, I suspect, just fed up with politics in NZ and have switched off. They’re not stupid, they just don’t believe politics offers answers any more.

    Doesn’t leave many who are weighing up all the information they can find, sifting it for bias and trying to reach an informed decision, really…

  15. jbc 15

    Rex, you hit the nail with your Chaser (fantastic btw) and Hooten observations.

    These are the same voters that those 90’s Telecom ads were pitched at. They see cute meerkats on the telly and decide to change their toll provider.

    I’ll admit that I’m one of those leaning towards National because they are “not Labour”. This given that my overall sentiment is “a whisker to the left” if the political compass is anything to go by (I reckon it has extremely poor questions).

    Unfortunately there is no party in NZ which comes close to representing me. I’m not a blue-blazer conservative nor am I a socialist. I like some of the Greens/Maori policies but many are show-stoppers. I wouldn’t touch Winston with a barge pole. Nowhere else to go.

  16. Lew 16

    jbc: “These are the same voters that those 90’s Telecom ads were pitched at. They see cute meerkats on the telly and decide to change their toll provider.”

    Mean-spirited nitpick: those ads were aimed at driving consumption, not at switching 🙂

    The bigger issue here is that these people are the norm, not the exception. Folks respond to symbolic manipulation, feelgood advertising campaigns work to reinforce perceptions of quality which people use to justify decisions they’ve made on not-entirely-rational bases. This doesn’t make them stupid – it just makes them imperfectly rational.

    Rex: “Some people are stupid […] and it’s arguable whether they deserve the franchise (not that I’m arguing it ought to be removed!).”

    I’m glad you’ve disclaimed conditional suffrage, but you’re still looking at this in a dangerous sort of way; denigrating a vast majority of the electorate. Yes, you mentioned `some people’ but your test for this is a habit which appeals to `most people’, and jbc’s `meerkat’ example – one of the most successful ad campaigns in NZ history – refers quite clearly to most of the population. Since stupidity is a normative, not an absolute, measurement, then by definition the majority of people can’t be stupid – but they can be non-specialists in politics, since the level of political engagement is a more absolute measure. Looking at this from a rational perspective as someone who is politically aware, why would you discard this vast majority of the electorate? By your own reasoning they still have votes. Woe betide the political party who ignores them.

    I think you make a lot more sense with this statement:

    “The greatest number of the disengaged however are, I suspect, just fed up with politics in NZ and have switched off. They’re not stupid, they just don’t believe politics offers answers any more.”

    The key, then, isn’t to denigrate these imperfectly-rational non-specialist political actors – it’s to foster and encourage them into becoming better informed and therefore making better decisions. If you’re convinced of your ideological rightness, then it follows that by engaging them, you engage them to vote with you, right?

    I’m on record arguing that with a politically disenchanted electorate, trying to engage on rational bases is largely counterproductive. If the electorate is already disillusioned with politics and policy and the business of government it will meet offers of actual nuts-and-bolts policy with suspicion and distrust. The key to engaging people who aren’t willing to engage with politics is to offer them things they want – focussed, clear messages which appeal to their hopes and desires or fears and concerns. Give people something to believe. This is what National are doing so well at present, and what Labour have generally failed to do since 2002, and the core fundamental reason that – despite performing well by almost all rational measures – they’re losing.

    L

  17. mike 17

    “Labour is going to set the election date as late as possible to see if Nationals support in the polls drops.”

    Great plan, the trend of the last 2 years in a gradual move from left to right which has accelerated in the last few months.

    I’m glad more of the media has picked up on the hypocrisy of clark asking for Nat policy when she hasn’t even announced an election.

  18. Paul Robeson 18

    Hi Rob

    Key did a tv debate against Michael Cullen in 2005. He destroyed him.

    Hows your work at the EMPU going?

    Kind Regards

    Nick C

    Let me see that would be a job application for the finance minister job (incidently where I recall Key suggesting we should copy the Irish template and move just off the coast of Europe and get subsidies, which Cullen admirably refuted) not the job of Prime Minister?

    We’ll see. I guess the real thing is that like the Aussie elections where Howard tried to avoid real public debates where ever possible, the Nats are hoping these simply don’t matter any more.

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    No Right TurnBy Idiot/Savant
    1 week ago
  • What do these mother-child studies really say about fluoridation?
    A list of indicators of bad science – many of these are found in articles promoted by anti-fluoride activists. Anti-fluoride activists have been pouring money into a scaremongering campaign warning pregnant women not to drink fluoridated water. They claim fluoride will lower the IQ of their future child. Fluoride ...
    1 week ago
  • Losing Labour’s Mills-Tone.
    Nothing Left To Say: Labour's pollster, Stephen Mills, remains swaddled-up in the comforting myths of the 1980s. As if the experience of Roger Douglas’s genuinely radical post-Muldoon policy agenda was literally a once-in-a-lifetime thing – as much as the party could possibly absorb for at least the next 50 years.MEMO ...
    1 week ago
  • Speaker: Disability and the Royal Commission of Inquiry into Historical Abuse
    The Royal Commission on abuse in care is very significant for the disability community. For many decades last century, thousands of disabled children, and adults who managed to survive, were locked away from families and communities. This was not for anything they had done, but for the perceived threat their ...
    1 week ago
  • Spain is not a democracy
    No Right TurnBy Idiot/Savant
    1 week ago
  • UK Conservatives hate democracy
    With an unfair voting system, uneven electorates and an un-elected upper house, the UK's "democracy" is barely worthy of the name. But now the government wants to make it worse:The government has been accused of suppressing voters’ rights with the potential disenfranchisement of tens of thousands of people after plans ...
    No Right TurnBy Idiot/Savant
    1 week ago
  • What is wrong with our building industry?
    Back in the 90's and early 2000's, the building industry was building leaky homes which should never have been granted consent. Now it turns out they've been building dodgy office blocks as well:New imaging technology has revealed hundreds of major buildings nationwide have defective or missing concrete or reinforcing steel. ...
    No Right TurnBy Idiot/Savant
    1 week ago
  • Local bodies
    Local body election results were released over the weekend, to joy or despair depending on where you live. In Auckland, Phil Goff trounced John Tamihere, who is muttering darkly about running for Parliament again (but which party would want him?) Wellington is now a wholly-owned subsidiary of Weta Workshop, except ...
    No Right TurnBy Idiot/Savant
    1 week ago
  • A future of government
      How could government evolve over the next decades? Reports of democracy’s imminent demise are greatly exaggerated.  However, satisfaction with political systems in many countries is low, so there is much to do for governments of all political stripes to improve relevance and trust. Digital technologies are seen as one ...
    SciBlogsBy Robert Hickson
    2 weeks ago
  • Speaker: Catalonia, interrupted
    Two years have now gone by since the Friday afternoon when my university-student son and I headed out of our Barcelona flat to a nearby primary school, designated as a polling station for the vote that was to be held the following Sunday: the referendum on Catalonia’s independence from Spain ...
    2 weeks ago
  • Sage Decisions Unwisely Over-Ruled.
    Overruled: The joint decision of Finance Minister, Grant Robertson (Labour) and his Associate Minister, David Parker (Labour) arguably the two most powerful ministers in Jacinda Ardern’s government, to grant OceanaGold the consents which Land Information Minister, Eugenie Sage (Greens) had earlier denied them, offers bitter proof of how hard fighting ...
    2 weeks ago
  • Government may ban voting in effort to get more people to do it
    More than double the number of people who will vote in this year’s local body elections have tried marijuana or urinated somewhere they shouldn’t have. As local elections look set for the lowest turnout in decades, with many regions falling well short of 40%, the Government is exploring a number ...
    The CivilianBy admin
    2 weeks ago
  • Woman: Deleted.
    A Statement on Abortion Law Reform by the Council of Disobedient Women   On the eve of bringing an end to antiquated, anti-women abortion laws Green MP Jan Logie intends to write women out of the Bill. With a stroke of the pen, the woke are aiming for total erasure ...
    RedlineBy Daphna
    2 weeks ago
  • The Hollowest of Men Ride Again… SURPRISE!
    Musings continue apace about “the experienced businessman!” soon to be taking up a National Party MP position. Or to be more accurate, being parachuted into a seat to shut down their former MP Jamie-Lee Ross, who despite his own shortcomings shed at least some more light on the inner workings ...
    exhALANtBy exhalantblog
    2 weeks ago
  • Barbaric
    The Ugandan government wants to murder gay people:Uganda has announced plans to impose the death penalty on homosexuals. The bill, colloquially known as “Kill the Gays” in Uganda, was nullified five years ago on a technicality, but the government said on Thursday it plans to resurrect it within weeks. The ...
    No Right TurnBy Idiot/Savant
    2 weeks ago
  • Is this study legit? 5 questions to ask when reading news stories of medical research
    Hassan Vally, La Trobe University Who doesn’t want to know if drinking that second or third cup of coffee a day will improve your memory, or if sleeping too much increases your risk of a heart attack? We’re invested in staying healthy and many of us are interested in reading ...
    SciBlogsBy Guest Author
    2 weeks ago
  • Fighting Monsters.
    Freedom Of Speech? The Säuberung (cleansing by fire) was the work of the German Student Union which, on 10 May 1933, under the watchful eye of the Nazi Reichminister for Propaganda, Joseph Goebbels, consigned 25,000 books to the flames in a ritual exorcism of “un-German thought”. According to the logic of the ...
    2 weeks ago
  • The next wave of kaupapa Māori politics: its constitutional, it must be.
      “There can be no such thing as kaupapa Māori political parties or politics in Aotearoa” (Willie Jackson, Labour Party (2017). Māori TV, General/List Election Special) I begin with that claim because at the time, I was confounded at first that it fell out of Willie Jackson’s mouth, and then ...
    EllipsisterBy Ellipsister
    2 weeks ago
  • Night lights of NZ from orbit
    New Zealand has prided itself for decades with regard to its lack of pollution, and all will be aware that the ‘100% Pure New Zealand‘ meme is under threat through land, water and air pollution of various causes. There is another type of contamination that the country also faces: light ...
    SciBlogsBy Duncan Steel
    2 weeks ago
  • Reporters deliver uplifting news to fleeing Japanese residents: they won’t miss any rugby
    New Zealand’s media is doing its part in Japan, reassuring those in the path of the storm that they won’t miss any rugby while away from their flooded homes. New Zealand sports reporters stationed in Japan for the Rugby World Cup have had the rare and heartwarming opportunity to inform ...
    The CivilianBy admin
    2 weeks ago
  • Government in contentious discussions about whether to put surplus on red or black
    Regional Development Minister Shane Jones is the only Cabinet member in favour of putting it all on green. As Finance Minister Grant Robertson finds himself with an enormous $7.5 billion surplus, the Government has begun intense, at times contentious conversations about whether to put the money on red or black at ...
    The CivilianBy admin
    2 weeks ago
  • Jordanian teachers’ successful strike has lessons for here
    by Susanne Kemp At the start of September close to 100,000 school teachers went on strike in Jordan.  They demanded a 50% pay rise.  A pay rise actually agreed to by the regime back in 2014. In early October, however, in the face of government repression and threats, the teachers’ ...
    RedlineBy Admin
    2 weeks ago
  • Why some people still think climate change isn’t real
    Climate Explained is a collaboration between The Conversation, Stuff and the New Zealand Science Media Centre to answer your questions about climate change. If you have a question you’d like an expert to answer, please send it to climate.change@stuff.co.nz Why do people still think climate change isn’t real? David ...
    SciBlogsBy Guest Author
    2 weeks ago
  • The SIS unlawfully spied on Nicky Hager
    Back in 2011, journalist Nicky Hager published Other People's Wars, an expose on NZDF's activities over the previous decade of the "war on terror". NZDF didn't like this, and especially didn't like the fact that it was base don leaks from their own. So, they had the SIS investigate him ...
    No Right TurnBy Idiot/Savant
    2 weeks ago
  • October 2019 – Newsletter
    https://mailchi.mp/7d9133add053/closing-the-gap-october-2019-newsletter ...
    Closing the GapBy Tracey Sharp
    2 weeks ago
  • And they wonder why we think they’re environmental vandals…
    The Zero Carbon Bill is due back from select committee in two weeks, and will likely pass its final stages in November. So naturally, farmers are planning a hate-march against it. But they're not just demanding lower methane targets so they can keep on destroying the planet; they're also demanding ...
    No Right TurnBy Idiot/Savant
    2 weeks ago
  • Climate Change: Paying the price in California
    Last year, California burned. This year, to stop it happening again (or rather, to stop themselves from being found liable if it happens again), Pacific Gas and Electric is cutting power to half the state for a week:Schools are closed. Traffic lights down. Tunnels dark. Businesses unopened. Hospitals running on ...
    No Right TurnBy Idiot/Savant
    2 weeks ago
  • Let’s Hear It For Up-Close-And-Personal, Hard-Copy Democracy!
    The Best Way: Missing from the on-line voting debate is any reference to the voting system that produces turn-out figures ranging from 77 to 93 percent of registered voters. The voting system used to collect and count the votes cast in our parliamentary elections. The system that involves citizens making ...
    2 weeks ago
  • 10/10: World Day Against the Death Penalty
    Today, October 10, is the world day against the death penalty. Out of 195 UN member states, 84 still permit capital punishment. Today is the day we work to change that. This year's theme is children. Having a parent sentenced to death or executed causes long-term trauma and stigmatization which ...
    No Right TurnBy Idiot/Savant
    2 weeks ago
  • Talking Freer Lives: a Marxist gender-critical perspective from Australia
    Among the great new bunch of political friends we have been making recently is the excellent Australian-based Marxist gender-critical site, Freer Lives.  So we asked the comrade who set up that blog to write something for Redline on the blog, himself, his analysis of the rise of gender politics and ...
    RedlineBy Admin
    2 weeks ago

  • Corrections Amendment Bill passes third reading
    A Bill to improve prison security and ensure the fair, safe, and humane treatment of people in prison while upholding public safety has passed its third reading. Corrections Minister Kelvin Davis says the Corrections Amendment Bill makes a number of changes to ensure the Corrections Act 2004 is fit for ...
    BeehiveBy beehive.govt.nz
    12 hours ago
  • Ngāi Tahu CEO appointed to NZ-China Council
    Minister for Māori Development, Nanaia Mahuta, has selected Arihia Bennett MNZM, Chief Executive Officer of Te Rūnanga o Ngāi Tahu, as the Te Puni Kōkiri appointed representative on the New Zealand-China Council. The New Zealand-China Council (the Council) was established in 2012 as a New Zealand led and funded organisation ...
    BeehiveBy beehive.govt.nz
    15 hours ago
  • Southern Response claims move to EQC
    Responsibility for processing the small number of Southern Response claims still to be settled will be transferred to EQC by the end of the year. “As claim numbers reduce, it no longer makes sense for the Crown to have two organisations processing the remaining Canterbury claims,” Grant Robertson says. “Since ...
    BeehiveBy beehive.govt.nz
    18 hours ago
  • Bowel screening starts in Whanganui
    Health Minister David Clark is encouraging Whanganui residents to take up the opportunity for free bowel screening, which can detect cancer early when it’s easier to treat.   Over the next two years 12,000 Whanganui locals, aged 60 to 74 will be invited to participate in the National Bowel Screening ...
    BeehiveBy beehive.govt.nz
    20 hours ago
  • Pacific Peoples Minister to attend Our Ocean Conference in Norway
    Minister for Pacific Peoples Aupito William Sio, heads to Oslo today to represent New Zealand at the sixth Our Ocean Conference, which is being hosted by the Norwegian Government from the 23-24 October. “The Our Ocean Conference mobilises real action on issues like marine plastic pollution and the impacts of ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Government announces 27 percent increase in Trades Academy places
    Two secondary-school initiatives are being expanded as part of the Government’s plan to see more young New Zealanders take up a trade to help close the skills gap.   This includes the largest single increase in Trades Academy places in recent years. Prime Minister Jacinda Ardern and Education Minister Chris ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Speech to the New Zealand Institute of International Affairs, Pacific Futures Conference: Connection...
    Session 4: Pacific Connectivity – Youth, Media and New Opportunities   Kia ora tatou katoa and Warm Pacific greetings to one and all. Representatives of Tainui, the local people of the land, or manawhenua – the indigenous peoples of this area – have welcomed you this morning in accordance with ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Methane reducing cattle feed one step closer
    The Government today announced its support for a project that could substantially reduce agricultural greenhouse gas emissions from cattle. The announcement was made as part of Prime Minister Jacinda Ardern’s and Agriculture Minister Damien O’Connor’s visit to Nelson’s Cawthron Aquaculture Park. The Cawthron Institute will receive $100,000 from the Government’s ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Bill to refresh superannuation system passes first reading
    Social Development Minister Carmel Sepuloni has welcomed the first reading of the New Zealand Superannuation and Veteran’s Pension Legislation Amendment Bill. “Every New Zealander has a stake in New Zealand Superannuation and Veteran’s Pension,” says Carmel Sepuloni. “They are our most common form of social assistance – nearly 800,000 New ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Government announces next steps in fight against measles
    Babies in Auckland aged six months and over can receive a free vaccination and children will all have access to vaccines, Associate Minister of Health Julie Anne Genter announced today at Papatoetoe High School.   The move comes as part of Government efforts to step up the fight against measles. ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Speech to the New Zealand Institute of International Affairs, Pacific Futures: Connections, Identity...
    ***Check against delivery*** Good morning. It is a pleasure to be here, and to have the honour of opening this important conference on behalf of the New Zealand Institute of International Affairs. Let us take the opportunity to acknowledge all the people who have helped make today possible, including our special ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Police trial new response to high risk events
    Police Minister Stuart Nash says the safety of frontline officers and members of the public will be the focus of a new trial of specialist Police response teams in three of our largest urban centres. Police have this morning released details of an initiative to be trialled in Counties Manukau, ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • New awards celebrate fisheries sustainability
    The Minister of Fisheries is calling for entries for a new public award to celebrate innovation in our seafood sector. “I have established the Seafood Sustainability Awards to recognise and celebrate those throughout industry, tangata whenua and communities who demonstrate outstanding dedication and innovation towards the sustainability of New Zealand’s ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • More progress for women and we can do more
    Minister for Women Julie Anne Genter welcomes leaders in the private sector taking action on closing their gender pay gaps to ensure a fairer workplace for all New Zealanders. Ms Genter today launched a new report, Addressing the gender pay gap and driving women’s representation in senior leadership, from the Champions for ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Proposals to curb environmental damage help our coasts and the oceans
    Government Ministers today welcomed the release of a marine environment report highlighting the four key issues affecting our oceans, estuaries and coastlines.  The release underlines the importance of government proposals to combat climate pollution, ensure clean freshwater, protect biodiversity, make land use more sustainable, and reduce waste and plastic.    Environment ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • New mental health facility for Waikato
    The Government has approved funding for a new acute mental health facility for Waikato which will provide better care and support to people with mental health and addiction issues. Prime Minister Jacinda Ardern and Health Minister Dr David Clark announced the $100 million project to replace the aging Henry Rongomau ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • 500 new te reo Māori champions in our classrooms
    The Government is making progress on its goal to integrate te reo Māori into education by 2025, with over 500 teachers and support staff already graduating from Te Ahu o te Reo Māori,  Associate Education Minister Kelvin Davis announced today. Kelvin Davis made the announcement at an awards ceremony in Waikanae today, for ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • Minister James Shaw welcomes 2018 Census first release
    Statistics Minister James Shaw has welcomed the first release of 2018 Census data. The first release of data today, 23 September, includes key data on population, regional growth, the number of homes and the size of different ethnic groups in New Zealand. Data from the 2018 Census will support the ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • Driving transparency, ethics and accountability in government use of algorithms
    Minister for Statistics James Shaw today announced a public consultation on a proposed algorithm charter for government agencies. The charter has been developed by the Government Chief Data Steward in response to growing calls for more transparency in government use of data. Computer algorithms – procedures or formulas for solving ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • New Zealand and the Netherlands working together on climate change
    Agriculture Minister Damien O’Connor, Climate Change Minister James Shaw and visiting Dutch Prime Minister Mark Rutte co-hosted a business roundtable in Auckland this morning focused on working together to address climate change.  “The Netherlands is an important partner for New Zealand. We share a strong agricultural history. Sustainable agribusiness and ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • Protecting fairness for workers and businesses
    The Government is taking action to build an inclusive economy where more of us receive our fair share at work and businesses can compete on great products and services, not undercutting wages and conditions, Immigration and Workplace Relations and Safety Minister Iain Lees-Galloway says. Two consultations launched today seek feedback ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • Indigenous Freshwater Fish Bill Passes
    The future for New Zealand’s threatened indigenous freshwater fish looks brighter with the passing of the Conservation (Indigenous Freshwater Fish) Amendment Bill in Parliament today said Minister of Conservation, Eugenie Sage. “Until now, our freshwater fish legislation has been 20 years out of date. We have lacked effective tools to ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • Kiwis to take part in world’s biggest earthquake drill
    At 1.30pm tomorrow, hundreds of thousands of Kiwis will join about 65 million people around the globe in ShakeOut, the world’s biggest earthquake drill. The annual drill is to remind people of the right action to take during an earthquake which is to Drop, Cover, Hold, and to practise their ...
    BeehiveBy beehive.govt.nz
    7 days ago
  • Rising wages and low inflation supporting Kiwis
    Kiwis are benefiting from higher wage growth and low inflation under the Coalition Government. Stats NZ data out today shows the rise in the cost of living remains low, as annual Consumers Price Index (CPI) inflation fell to 1.5% in September from 1.7% in June. “The low inflation comes as ...
    BeehiveBy beehive.govt.nz
    7 days ago
  • NZ economy strong amid global headwinds
    New Zealand’s economic strength and resilience has been recognised in a major update on the state of the global economy. The IMF’s latest World Economic Outlook released overnight shows a reduced global growth forecast over the next two years as issues like the US-China trade war and Brexit take hold. ...
    BeehiveBy beehive.govt.nz
    7 days ago
  • Keeping New Zealanders safer with better counter-terrorism laws
    Justice Minister Andrew Little has today introduced a new Bill to prevent terrorism and support the de-radicalisation of New Zealanders returning from overseas. The Terrorism Suppression (Control Orders) Bill gives the New Zealand Police the ability to apply to the High Court to impose control orders on New Zealanders who ...
    BeehiveBy beehive.govt.nz
    7 days ago
  • Improved succession and dispute resolution core of Ture Whenua changes
    A Bill that proposes targeted changes to simplify the processes for Māori land owners when engaging with the Māori Land Court has had its First Reading today. “The approach taken by the Government is to ensure that the protection of Māori land remains a priority as we seek to improve ...
    BeehiveBy beehive.govt.nz
    7 days ago
  • Speech to CTU Biennial Conference
    Let me first thank all the new unionists and members in the room. There is nothing more important to improving people’s working lives than people making the decision to care, to get on board and help, to take up the reins and get involved. Congratulations to you. You bring the ...
    BeehiveBy beehive.govt.nz
    7 days ago
  • Minister ensures continued Whenuapai flight operations
    Minister of Defence Ron Mark has signed a certificate exempting the activity of engine testing at Whenuapai Airbase from the Resource Management Act 1991. The Act gives the Minister of Defence the power to exempt activities for the purposes of national security.  The certificate will mean the recent Environment Court ...
    BeehiveBy beehive.govt.nz
    7 days ago
  • NZ joins Coalition of Finance Ministers for Climate Action
    Finance Minister Grant Robertson has announced New Zealand will join the Coalition of Finance Ministers for Climate Action while attending APEC meetings in Chile. The objective of the 39 member Coalition is to share information and promote action to tackle climate change. It was formed in April this year, in ...
    BeehiveBy beehive.govt.nz
    7 days ago
  • Feedback Sought – Section 71 – Lyttelton Parking
    Feedback sought– Lyttelton commercial zone parking  The Associate Minister for Greater Christchurch Regeneration, Poto Williams, is seeking feedback on a proposal to remove on-site car parking requirements for new developments in the Lyttelton commercial zone.  The proposal, by Christchurch City Council, asks that powers under section 71 of the Greater ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Feedback Sought – Section 71 – Hagley Oval
    Hon Minister Poto Williams Associate Minister for Greater Christchurch Regeneration   MEDIA STATEMENT       Tuesday 15 October 2019 Feedback sought – Hagley Oval The Associate Minister for Greater Christchurch Regeneration, Poto Williams, is seeking feedback on a proposal about Hagley Oval. The proposal was developed by Regenerate Christchurch ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • CTU speech – DPM
    Ladies and gentlemen, NZCTU President Richard Wagstaff, members of respective unions – thank you for the invitation to speak to you today. This might be preaching to the choir, but the importance of trade unions in New Zealand’s historical arch is difficult to understate. And it is my belief that ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Police Association Annual Conference
    "Let’s start by acknowledging that it has been a huge year. " Police Association Annual Conference James Cook Grand Chancellor Hotel Wellington Nau mai, haere mai. Tēnā koutou, tēnā koutou, ka nui te mihi, ki a koutou katoa. President of the Police Association, Chris Cahill; Members of the Association and ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • New Zealand announces a further P-3 deployment in support of UN sanctions
    Minister of Foreign Affairs Winston Peters and Minister of Defence Ron Mark have announced the New Zealand Government’s decision to again deploy a Royal New Zealand Air Force P-3K2 (P-3) maritime patrol aircraft to support the implementation of United Nations Security Council (UNSC) resolutions imposing sanctions against North Korea. New ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • New Zealand deeply concerned at developments in north-east Syria
    Foreign Affairs Minister Winston Peters says New Zealand continues to have serious concerns for peace and stability in north-east Syria. “Recent reports that hundreds of ISIS-affiliated families have fled from a camp are deeply concerning from a humanitarian and security perspective”, Mr Peters says. “While we acknowledge Turkey’s domestic security ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Government on high alert for stink bugs
    Biosecurity Minister Damien O’Connor is warning travelling Kiwis to be vigilant as the high-season for the crop-eating brown marmorated stink bug (BMSB) is under way. “We’re on high alert to stop BMSB arriving in NZ. The high season runs until April 30 and we’ve strengthened our measures to stop stink ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Better protections for students in halls of residence
    The Government is moving swiftly to change the law to improve the welfare and pastoral care of students living in university halls of residence and other tertiary hostels. Cabinet has agreed to several changes, including creating a new mandatory Code of Practice that sets out the duty of pastoral care ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • New trapping guide for community and expert trappers alike
    The Minister for Conservation Eugenie Sage has launched a new comprehensive trapping guide for community trappers to help them protect our native birds, plants and other wildlife, at Zealandia in Wellington today. ‘A practical guide to trapping’, has been developed by the Department of Conservation (DOC), and was launched during ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Widening Access to Contraceptives Welcomed
    Associate Health Minister Julie Anne Genter welcomes PHARMAC’s move to improve access to long-acting reversible contraception (LARCs). PHARMAC has today announced it will fund the full cost of Mirena and Jaydess for anyone seeking long term contraception, lifting previous restrictions on access to Mirena. “I welcome women having greater choices ...
    BeehiveBy beehive.govt.nz
    1 week ago