Nats’ election strategy – all about Key

Written By: - Date published: 11:21 am, June 16th, 2011 - 28 comments
Categories: election 2011, national - Tags:

National’s election strategy is pretty much fully-laid out. It shows that National is very much dependent on Brand Key. The Budget is their economic vision, or rather lack of vision. The rapid-fire release of major policies following the Budget laid out the rest of the platform, and show National doesn’t believe its policies are vote-winners.

If they thought that their policies were vote winners they would have given them some decent airtime. Instead, they slammed them all out in a couple of days right in the shadow of the Budget – benefit cuts, attacks on workers’ rights, asset sales, Kiwisaver cuts, service cuts. They are already largely forgotten. And that’s the objective.

The platform out, National is now trying to tell us what a great guy John Key is. He has had puff pieces in the North and South and the Dom this week, not to mention the excruciating Plunket hearts Key interview on The Nation.

Expect much more of these media appearances and for Key to take little ownership of National’s policies.

National will try as hard as possible not to talk about substance this election. None of its big policies are vote winners. Instead, it will try to convince us that a few policies we don’t like are worth it to keep “the Nice Man Mr Key” on as our smiling and waving leader.

It’s up to the Left to keep the focus on the stuff that matters.

28 comments on “Nats’ election strategy – all about Key”

  1. Peter 1

    I bit like Muldoon, trust me Kiwis I’ll do the thinking for you!

  2. freedom 2

    They want to pin their campaign on a guy who has already said he is going to quit if they lose?  Why would a reasonable person vote for someone with that sort of blatant disinterest in the future of New Zealand.

    • Colonial Viper 2.1

      Well this is a nice meme to repeat.

      “Key already has his CV up to date and ready to post. And he’s not interested in working in NZ” 🙂

    • Robb 2.2

      What did Helen do when labour lost the election last time round, dropped the seat she won plus the leadership of the party and headed off to the UN quick smart causing a bi-election. But let me guess that was different!

      • The Voice of Reason 2.2.1

        It’s not a guess, Robb, it actually is different. Most defeated PM’s usually shuffle off pretty quickly, Muldoon excepted. What they don’t usually do is announce before the election that if we ungrateful sods don’t vote for them they’ll scarper to Hawaii. It takes a fair bit of arrogance to do that.

        • queenstfarmer 2.2.1.1

          It takes a fair bit of arrogance to do that.

          Or honesty. Everyone knew that Helen was off to the UN, which of course was true. Some might advocate playing charades, but I prefer the honest approach. It might cost some votes if mishandled, but you can’t say it’s hurt Key’s popularity.

          • The Voice of Reason 2.2.1.1.1

            “Everyone knew that Helen was off to the UN …”
             
            So why was it such a surprise when the announcement was made? And why weren’t the righty blogs trumpeting the ‘fact’ before the election?
             
            Key is occasionally honest, but usually only by mistake. ‘I’d love to see wages drop’ springs to mind. The rest of his pronouncements are bullshit, mumbo jumbo or meaningless stats. But, by all means keep hoping that Key remains as popular as ever. When National lose in November us lefties can enjoy a good laugh at how Key snatched defeat from the jaws of victory because the right’s only strategy was to hope his personal standing would triumph over the growing dislike of the Government he leads.
             
            There are nine marginal seats that Labour can and likely will win back this November. Key is not the candidate in any of them, but nine lacklustre National MP’s are standing and the voters in those seats aren’t going to re-elect them just because Smiling John would like them to. I fully expect National to get a solid party vote, of course, but its the electorates that will see them off to the opposition benches. And Key off to Waikiki.
             
             

  3. tc 3

    More like trust me, I’ve had the hollow men do the thinking for everyone.

    Focus by the opposition on the likes of Crusher/Basher/Aya-Tolley/Browncoal/Wilko etc is one way (using the shadow portfolio MP’s not Goff) …..all incompetant with a wrecking ball approach to highlight the smiley wavey clown is an appropriate image as he’s fronting a circus.

    ChCh is tragic but yet again it’s highlighted how f’n useless gerrymander is as one example.

  4. randal 4

    looks very much like the C.R.E.E.P. has scuppered any chance of Shakey John Key returning tot he treasury benches.
    When they are made to answer for their crimes then he isnt going to look so good.

  5. Afewknowthetruth 5

    Spin doctors know that neuro-linguistic programming works extremely well on proles.

    Proles would vote for an inflatable doll if it was surrounded by slogans saying: Achieve. Together. A better, brighter future. Free beer ….

    ‘It’s up to the Left to keep the focus on the stuff that matters.’ Nice joke!!!

    The Left will do what they always do -run and hide at the mention of peak oil, population overshoot, acidification of the oceans, collapse of industrial society, abrupt climate change, the Sixth Great Extintion Event etc.

    Nowadays politics is all about who can keep the general populace deluded the longest.

  6. queenstfarmer 6

    Well why wouldn’t you focus on a guy who, according to polls, even Labour voters rate as preferred PM?

    • Draco T Bastard 6.1

      Well, the reason why they focus on Smile & Wave is because they don’t want people to think about and discuss their policies which seem to be pretty much designed to make NZ worse off.

  7. JS 7

    Been a few disasters under his reign. Voters could think he is jinxed.

  8. ianupnorth 8

    Watched an episode of ‘The Simpsons’ at the weekend, the one where Marge takes on Mayor Quimby – she is seen fronting a meeting and in order to get the crowd on her side she just keeps saying 9-11 – and they all behave like slaves to the message.
     
    Anyway, what are Key’s ‘messages’

    No nanny state
    Trust me, I came from a poor back ground
    I got rich, so can you!

    Problem is the lemmings believe him!!

    • DavidC 8.1

      or you could trust the other guy who says…
      Nanny state and we will tax you to death..
      Trust me ..I have never had a real job..
      The poor vote for me and I want you to be poor too!

      • ianupnorth 8.1.1

        Depends what you call Nanny State? Whilst we have a sizable portion of the population who endanger themselves with all manner of unhealthy activities you could say it is needed more than ever.
         
        Define – real job? Does being a currency trader for an international bank prepare an individual for a leadership role like PM? Or does having academic credibility and in depth knowledge prepare someone better?
         
        The poorer have got considerably poorer under key’s watch, oh, and the rich have got considerably richer!

    • Jewish Kiwi 8.2

      Are you sure that it wasn’t Family Guy?

  9. Peter Bains 9

    Imagine if the election was about Goff, Labour would poll 25%. The left are scared it will become a personality battle, if it does Goof is stuffed completely.
    Labour have dumb policies, GST off F&V, gee, I can see the average Chinese/Indian fruit shop dropping prices 15% across the board, Tui Billboard anyone. At least my truffles should be cheaper!

    • McFlock 9.1

      god forbid it becomes about policies. Or the economy. Have fun with smile and wave, troll.

    • Draco T Bastard 9.2

      When you choose your vote on Smile & Wave all you get is shafted as the people of NZ have been finding out over the last couple of years. BTW, it’s not a two horse race – we got rid of that undemocratic system nearly 20 years ago.

    • ianupnorth 9.3

      Look another lemming! (Peter Bains)

  10. Gazza 10

    KJT you should have included probably in your comment so you don’t get g_man on your case for not having proof of fact.
    Also Key may be the pollsters preferred Leader but you are always going to get that result with a loaded question.

  11. Gazza 11

    Labour have dumb policies, GST off F&V, gee, I can see the average Chinese/Indian fruit shop dropping prices 15% across the board,

    So Peter Bains advocates allowing Asian fruit sellers to rob us blind and ignore any law that tells them to reduce their price, good one!! exactly like a leeming follow his leader to the poverty cliff.
    As it is most go to the supermarkets for cheap products then double the price then add GST.and that is one problem I will have to admit has been allowed by both Labour & National to curry the votes.

  12. randal 12

    Key is a lightweight with a client base of rich jews in Miamai. he be out of here soon.

  13. freedom 13

    As the comments from certain Politicians this week have pissed me off most royally
    I propose this slogan for the General Election 2011

    ” STAND UP OR BEND OVER
    IT’S YOUR VOTE ! “

Recent Comments

Recent Posts

  • National out of touch over immigration
    National’s abrupt backflip on their recently-announced changes to immigration shows they never understood the problem and just came up with a confused knee jerk response, says Leader of the Opposition Andrew Little. “Regional communities and businesses were quite right to ...
    6 hours ago
  • English out of touch on homelessness
    Bill English’s comments that he doesn’t know why people are complaining about the blowout in the number of homeless families the government is putting up in motels just shows how tired and out of touch National is after nine years, ...
    9 hours ago
  • All Kiwis to have same standard of cancer care
    Labour is promising that all New Zealanders will have access to the same level of cancer care no matter where they live in the country, says Leader of the Opposition Andrew Little.   “As someone who has survived cancer I ...
    1 day ago
  • Infrastructure announcement too long coming
    “What took you so long?” is Labour’s response to the Government’s announcement of a new infrastructure investment vehicle. Labour’s Auckland Issues spokesperson Phil Twyford says Labour announced its policy in 2015 to debt-finance infrastructure and service that debt with targeted ...
    1 day ago
  • Time for a breather on immigration
    National has no idea how to house the record number of people entering New Zealand, let alone cope with the pressure on health, education, and transport from this record population growth, says Labour’s Immigration spokesperson Iain Lees-Galloway. ...
    3 days ago
  • Labour to invest $4 billion in education
    Labour’s Education Manifesto will bring positive change across the education sector and is backed by a massive investment, says Labour’s Education Spokesperson Chris Hipkins.  “Labour’s plan will see an extra $4 billion invested over the next four years. It’s organised ...
    3 days ago
  • National’s shame: worst homelessness in the OECD
    National’s legacy is a housing crisis that has given New Zealand the worst homeless rate in the developed world, says Labour’s Housing spokesperson Phil Twyford. ...
    3 days ago
  • Labour taking action on school donations
    Labour will end so-called voluntary school donations for the majority of parents across the country under its $4 billion plan to revitalise the education sector, says Labour Leader Andrew Little. “Labour has always been committed to a world-class free education ...
    3 days ago
  • Labour to work with Queenstown to build more houses
    Labour will work with Queenstown-Lakes District Council, iwi, and the Community Housing Trust to build the modern, affordable housing Queenstown desperately needs, says Leader of the Opposition Andrew Little. ...
    4 days ago
  • Nats blow the Budget on motels after bowling state houses
    National is spending $140,000 a day putting homeless families in motels, the legacy of nine years of selling off and knocking down state houses, says Labour Housing spokesperson Phil Twyford. ...
    4 days ago
  • New revelations in Joanne Harrison report
    The State Services Commission’s report into the treatment of whistle-blowers by Joanne Harrison has revealed new accusations against the convicted fraudster, says Labour MP Sue Moroney.  “The report found that four staff inside the Ministry of Transport who had raised ...
    4 days ago
  • Snafu at Princess Margaret
    Jonathan Coleman has to stop the stalling over a new building for mental health services in Christchurch to replace the quake damaged Princess Margaret Hospital, says Labour’s Health spokesperson David Clark. “The Government must accept that Christchurch is still recovering ...
    5 days ago
  • Labour’s fiscal plan to build a fairer New Zealand
    Labour will re-build our housing, health and education while responsibly managing New Zealand’s finances, says Leader of the Opposition Andrew Little.  “Under Labour’s Fiscal Plan we will deliver big investments in the services we all need and care about, invest ...
    5 days ago
  • Nats show they’re the tax dodgers’ best friends
    The government is taking the knife to IRD at a time when we need a highly skilled department to ensure that multinationals and speculators don’t get away with dodging tax, says Labour’s Revenue spokesperson Michael Wood. ...
    5 days ago
  • Labour secures the future for NZ Super
    A Labour Government will secure the future for New Zealand Superannuation so we can continue to provide superannuation to those retiring at age 65, says Leader of the Opposition Andrew Little. “One of the first things a Labour-led Government will ...
    6 days ago
  • Multinationals must pay fair share of tax
    A Labour Government will crack down on multinational companies that are dodging paying their fair share of tax, says Labour Leader Andrew Little. “New Zealanders are missing out by hundreds of millions according to the IRD because multinational companies can ...
    6 days ago
  • ACT’s approach to children backward and ill informed
    Act’s new deputy leader’s claim that Labour’s support for families could “extend the misery of child poverty and even child abuse” is ill informed and offensive, says Labour’s Deputy Leader Jacinda Ardern. ...
    1 week ago
  • Canterbury hatchet job a disgrace
    The Government’s glib acceptance of advice that the Canterbury District Health Board doesn’t need more money is a hatchet job and a disgrace, says Labour’s Health Spokesperson David Clark. “To claim that the DHB was using tactics to leverage more ...
    1 week ago
  • Quality for Kiwi kids at ECE
    After more than a decade of rapid growth in the number of children participating in Early Childhood Education (ECE), it’s time to take stock and map out a clear plan for the future, says Labour’s Education spokesperson Chris Hipkins. ...
    1 week ago
  • Labour to boost ECE quality
    Labour will ensure kids get the best start in life by boosting funding for Early Childhood Centres to employ 100 per cent qualified and registered teachers, says Leader of the Opposition Andrew Little. ...
    1 week ago
  • Labour will stump up a million dollars for Maniototo Hospital
    A Labour led Government will make a million dollars available to rebuild the Maniototo Base hospital in Ranfurly, says the Leader of the Opposition Andrew Little.  “This will be a much needed boost for a long overdue rebuild that has ...
    2 weeks ago
  • No vision for the West Coast
    The West Coast welcomes any Government investment in our region but the lack of any real alternative vision for the West Coast’s economy is disappointing, says Damien O’Connor Labour’s West Coast-Tasman MP.  “The establishment of a Mining Research Unit will ...
    2 weeks ago
  • National’s youth work scheme too little too late
    After nine years, National’s belated attempt to provide work opportunities for unemployed youth should be seen for what it is, a half-hearted, election gimmick from a party that’s ignored the problem till now, says Leader of the Opposition Andrew Little. ...
    2 weeks ago
  • Kiwis won’t fall for Joyce’s spin
    Steven Joyce’s embarrassingly obvious spin on Labour’s Families Package won’t fool anyone, says Labour’s Finance spokesperson Grant Robertson. ...
    2 weeks ago
  • Labour prioritises families and public services
    Labour’s Families Package delivers a bigger income boost to more than 70 per cent of families with children than Budget 2017. By not spending $1.5 billion a year on tax cuts, Labour is able to do more for lower and ...
    2 weeks ago
  • Kiwis can’t sleep in your ghost houses, Nick
    The Government’s housing infrastructure announcement is another Nick Smith special – over-promising with no detail on delivery, says Labour’s Housing spokesperson Phil Twyford. ...
    2 weeks ago
  • Labour helps older New Zealanders and low income families with winter heating bills
    Labour will further boost its commitment to warm, healthy housing with a Winter Energy Payment for superannuitants and people receiving main benefits, says Leader of the Opposition Andrew Little. “Everyone deserves a warm, healthy home to live in. But that’s ...
    2 weeks ago
  • National must rule out retrospective override for Ruataniwha
    National must categorically rule out using retrospective legislation to override the Supreme Court’s decision that the land swap of conservation land flooded by the proposed Ruataniwha Dam was illegal, says Labour’s Shadow Attorney General David Parker. “Having not got their ...
    2 weeks ago
  • Flavell’s failure a win for Māori landowners
    The Māori Development Minister’s admission that his unpopular Ture Whenua Māori Bill won’t pass into law prior to the election is a victory for Māori landowners, but only a change of government will keep the Bill gone for good, says ...
    2 weeks ago
  • Stats confirm growing housing shortfall
    National’s failure to fix the housing shortage has been starkly illustrated by new statistics, says Labour Housing spokesperson Phil Twyford. ...
    3 weeks ago
  • Systemic abuse of kids in state care
    After admitting there was systemic abuse of children in State care the Government must do the right thing and launch an independent inquiry, says Labour’s Deputy Leader Jacinda Ardern. ...
    3 weeks ago
  • Migrant worker exploitation needs sharper focus
    The astonishing number of employers found guilty of exploiting migrants shows that migrant exploitation is a serious problem in New Zealand, says Labour Workplace Relations and Safety spokesperson Iain Lees-Galloway. “A total of 53 companies have been banned from recruiting ...
    3 weeks ago
  • Minister faces questions over dam debacle
    Today’s Supreme Court ruling dismissing an appeal to allow a land swap for the controversial Ruataniwha Dam is a victory for our conservation estate and Hawke’s Bay ratepayers, but leaves the Conservation Minister with serious questions to answer, says Ikaroa-Rāwhiti ...
    3 weeks ago
  • Too little too late on Wellington housing
    The announcement today on social housing in Wellington by the National Government is a pitiful and cynical election ploy, says Labour’s Wellington Central MP Grant Robertson. “In 2012 Housing New Zealand emptied out the Gordon Wilson Flats, taking 130 places ...
    3 weeks ago
  • Foreign trusts wilt in the sunlight, but more transparency needed
    The fact that the numbers of foreign trusts registered in New Zealand has plummeted after the Government’s belated and reluctant imposition of a new reporting regime, in the wake of the Panama Papers scandal, shows the need for a transparent, ...
    3 weeks ago
  • Speech by Grant Robertson: The Future of Work and Labour’s Economic Vision
    At the election in September voters will face a choice between a government led by Andrew Little with a fresh approach to give every New Zealander a fair share in prosperity or the continuation of a tired government, out of ...
    3 weeks ago