No, why would I?

I’ve just seen the cancer-mongers’ latest ad against plain packaging In the ad, an eyeless person trying to buy booze looks horrified when there’s no logos and colourful labels on the beer bottles. Some of the bottles read ‘I don’t mind if alcohol is next’…. It’s meant to be a chilling vision of things to come, I guess. But here’s the thing. No, I don’t mind. I wouldn’t care if alcohol was plain packaged too. Why would anyone?

Why would it matter to anyone if alcohol companies couldn’t put colourful labels on their product? If I want a particular brand, the name will still be there (. If, like most people, I’m just looking for the cheapest non-shit brand then I’m looking at the prices, not the logos. Do the cancer-mongers think we’ll all be like ‘oh no, people won’t know what awesome brand of booze I’m drinking?’

Truth is, it’s all a con. They’re not trying to convince us, they’re buying positive coverage (how much negative coverage of the cancer-mongers have you seen in the news recently) and, incidentally, trying to get the liquor industry on their side.

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