Polity: “Promoting” vs “endorsing”

Rob Salmond at Polity sharpened the needle for John Key here

The Orivida mess smells worse by the day for National. Yesterday, it turned out the Cabinet Office’s advice clearing Judith Collins of any wrongdoing had failed to even look at the most important piece of the evidence – the Chinese text of Orivida’s website. It had to rush out new advice to cover that off, which Key still won’t release.

That is why today John Key will spend much of question time dancing on the head of a pin, trying to say with a straight face that “promoting” a product and “endorsing” that same product are two completely different things.

Here’s a screen grab from thesaurus.com to help you decide whether he is right:

Yes, there’s “endorse” right there in orange as one of the most common and most relevant synonyms for “promote.”

Oops.

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