The PSA is launching its election campaign this evening. Our big challenge is to break through the government’s narrative (now reaching mythic proportions) that NZ is sinking under debt the likes of Greece tooand the only solution is to cut public spending and sell assets.
As the well informed readers of The Standard know, NZ’s debt crisis is 90% private debt owed to mainly Australian banks while NZ public debt is one of the lowest in the world. So debt isn’t the reason for cutting services, it’s the excuse.
We’ve hired a great ad agency to help us – the ones who’re doing the Power Shop ads ‘same power, different attitude’, Raybon Kan is the MC tonight and the ad campaign start tomorrow. Let’s see if we can cut through the government’s fiscal fairy tales and start an adult conversation about the value of New Zealand’s public services and the difference between public and private debt.
NB the PSA’s not the only union upping the stakes this election. NZEI just started TV commercials too, you can have a look at www.speakup.org.nz