Well, well, well. After successfully retooling TV3 as a comedy channel, CEO Mark Weldon has announced he’s quitting, two days after claiming he thought he still had the full support of the MediaWorks board. That claim of ‘full support’ made me laugh. It’s what you hear in football, just before a manager gets sacked.
The Mediaworks brand has been fatally damaged by the Weldon leadership. He’s yet another Friend of John whose turned out to be pretty bloody hopeless. The big question will be whether the damage can be repaired before MediaWorks owners and investors decide to pull the plug.
For viewers of TV3, the damage has already been done. The lunatic decision to axe Campbell Live was just the start. Under Weldon’s watch, a steady stream of talent has left the building, leaving TV3 a dessicated husk. That’s a real shame, because for many, many years, the rivalry between the private company and the state owned TVNZ inspired some excellent reporting. But recently, both networks have gloried in dumbing down, and we are the real losers.
Here’s hoping MediaWorks replace the hapless Weldon with someone who doesn’t think ‘none the wiser’ is a mantra for broadcast news.
EDIT: Changed the photo to something more visionary.