I hope you won’t think less of me when I say I’m enjoying Key’s angst over baby formula companies using him in their ads in China. Key says it wasn’t an endorsement when he went to the factory, signed a tin of formula, and smiled for the cameras holding it. That, we’re supposed to believe, isn’t a promotion. Actually, of course, it’s meant to be a one-way promotion: of Key.
He wanted to use the manufacturers’ as a backdrop to get his photo in the paper and get some free press vaguely associated with an economic good new story. And now he’s had the tables turned, he’s having a whinge about it.
Key says its “standard” to do photos with companies products – he does “hundreds of photos a day”. Presumably, this is what he’s doing while our other MPs are debating laws, representing constituents, and coming up with policies.
Just can’t help but feel that if Key was actually doing his job, this problem would never have happened.
PS. Is there a reason that we’re exporting baby milk powder to China while much of the stuff sold here is New Zealand milk processed in Singapore? Is the stuff we send to China not up to the standards of the stuff sold here, or is it just another of those vagaries of capitalism?
PPS. Isn’t it great that this product that is trying to associate itself with New Zealand is called Cowala and has a picture of a Koala on it?