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Posts Tagged ‘gordon campbell’

Betting on likeability – Key’s strategy for 2008

Written By: - Date published: 9:58 pm, September 1st, 2008 - 10 comments

Gordon Campbell spends some time examining Key’s likeability factor: “That’s why Key’s gamble over Winston Peters is so interesting because it could help to unravel that image. If Peters can ultimately provide sufficient satisfactory evidence of where the money has gone, Key will have been guilty of a rush to judgement. Alone, that might not […]

Murketing

Written By: - Date published: 4:36 pm, July 14th, 2008 - 18 comments

Gordon Campbell has an interesting take on the political PR we’re seeing from National in his latest Scoop column. In it he quotes Salon talking about the marketing of Red Bull to different niches: ‘ Walker noted that instead of attempting to assert the brand’s identity to a mass market, the manufacturer pursued a strategy […]

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