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The making of National’s campaign ad

Written By: - Date published: 9:35 am, August 31st, 2017 - 55 comments
Categories: election 2017, Media, national, same old national, social media lolz, spin, you couldn't make this shit up - Tags:

National used to be ambitious for New Zealand.

But if you look at what it did to create its campaign video (h/t Simon Wilson) it seems that this ambition is no more …

I understand this is the instructions handed out to people who took part in its campaign film. Note the following:

  1. No minimum wage being paid, actually no wage. And participants had to be available for up to 4 days with no expectation of being paid.
  2. Actors are being paid in petrol vouchers, that is contributing to the black economy. Maybe National was worried that these feckless amateur actors would spend their ill gotten gains on drink and drugs and stuff, just like beneficiaries…
  3. Racial profiling of people to create an artificial impression of inclusiveness. I mean when is the last time you saw someone having the description of “mixed blood”? Does this mean that some blood (white) is good and some blood (not white) is bad? I mean, really WTF?

National. Wanting to create a brighter future but I am not sure who for …

55 comments on “The making of National’s campaign ad”

  1. AsleepWhileWalking 1

    Lol I will remember the bit about police record if/when MOAS breaks

    • greywarshark 1.1

      Note the ban on previous convictions. Does that mean that the actors can expect a conviction as part of the ‘shoot’? It is an example about how they talk in rote cliches, without thinking of the meaning.

      And what about giving prezzy vouchers to cover the cost of transport, and what will they do for food while they are there on site? Perhaps they will be put out to graze like the favoured animals of this country.

  2. millsy 2

    Yep, that is National for you. Paid in ‘experience’. If they has their way, all young workers would be paid in ‘experience’.

  3. alwyn 3

    I wonder if the Labour Party are going to reimburse the taxpayer for the use of the Crown Limo in which Jacinda tours the streets of the country while looking out over the happy populace?
    Or did they borrow the private transport of one of their well heeled, if anonymous, donors.

    • Muttonbird 3.1

      She’s the leader of the opposition representing 40% of voters with several commitments per day. I’ve witnessed both her and English’s protection squad in the last few days and she was asked why so many. She said it’s only at election time.

      Perhaps you want her to get an uber to these commitments?

      • alwyn 3.1.1

        I wasn’t talking about her travelling from event to event in a Limo.
        The are provided for the use of the Leader of the Opposition and I don’t have any objection to that.

        I was asking about the car being used in the Labour Party election advertisement, which is clearly a BMW like the Crown Limos.
        They are paid for by Ministerial Service and the expenditure of their money on election advertising is forbidden.

        [lprent: That is a unsubstantiated assertion of a fact.

        I suspect that the any actual wording of related to election advertising will be somewhat more nuanced than your grossly simplified version. It sounds like the type of deliberately formulated dirty politics smear beloved by the paid liars of the National PR team and spread by Kiwiblog and Whaleoil.

        If you (and anyone else) wants to use it here, then provide a link to the relevant law or regulation so readers can make up their own mind. Or prepare to not be able to comment here until well after the election. I don’t have time for unsubstantiated statements of ‘fact’. ]

        • Muttonbird 3.1.1.1

          Curious that you are so hot on this right now.

          The Waterview tunnel cost the NZ taxpayers $1.4B but that didn’t stop Bill English using it for election advertising.

          https://pbs.twimg.com/media/DGhKDe2UAAExlSt.jpg

        • tracey 3.1.1.2

          What do you think about National’s instructions above?

        • mac1 3.1.1.3

          The old “they (allegedly) did it too” argument as a deflection, Alwyn?

          Got proof?

        • McFlock 3.1.1.4

          One car looking vaguely like some others is now enough for right wing fucks to start a smear campaign.

          If that’s all they’ve got, they’re screwed.

        • alwyn 3.1.1.5

          For lprent.
          For your information I have included a link to the rules that apply.

          I would offer the following items.
          I did not make an “unsubstantiated assertion of a fact”. I said it looked like a Crown Limo, and not that it “was” such a car. If it wasn’t, and simply looks like one there is obviously no problem. Does anyone know?

          The ad I am talking about is clearly an election advertisement.
          The vehicle used in the ad is clearly a BMW and certainly looks like, and was probably meant to be viewed by people watching the ad as being one of the Crown Limos. I imagine the reason is to try and make Ardern look like someone comfortable in the role of a PM. I am asking whether it is one of the Government fleet.
          The Crown Limos are paid for by Parliamentary Services.

          See this link, in the section on Parliamentary Service funding
          https://www.parliament.nz/en/visit-and-learn/parliament-in-election-year/limits-on-election-related-spending-begin/
          and in particular the words
          “Parliamentary Service funding cannot be used for any communication that is an election advertisement published during the regulated period. ”
          If the car in the ad was in fact a Crown Limo it is very difficult to see any interpretation of this sentence that would allow it to be used in making this ad.

          I can see very little difference between making this advertisement and the activities undertaken by nearly all parties, with the honourable exception of Jim Anderton’s Progressive Party, in 2005. It is also very difficult to see the Maori Party’s $48 as other than a clerical error.
          https://en.wikipedia.org/wiki/2005_New_Zealand_election_funding_controversy

          • tracey 3.1.1.5.1

            what do you think of the Nats instructions above?

            • alwyn 3.1.1.5.1.1

              They sound rather like the ones the Labour Party used to recruit people for their campaign don’t they?
              Perhaps Matt has got a job with National now?
              It is an awfully crumpled flier isn’t it?

          • McFlock 3.1.1.5.2

            “I am asking whether it is one of the Government fleet.”

            No, you’re phrasing a smear as a question.

          • tracey 3.1.1.5.3

            I confess I wouldn’t know a Crown limo if it ran me over.

            • alwyn 3.1.1.5.3.1

              You will.
              Just look for flash BMWs with number plates starting CR.
              You are probably safe now but it was necessary to keep a sharp eye out on the road south of Christchurch a number of years ago One managed to travel at up to 180kph to let a politician catch a flight to go to a Rugby Test. There was a police escort but even so.
              Then one took another polly, at the time in Jacinda’s job, the wrong way down a one way street while also going to a Test Match.
              Beware!

              • McFlock

                then there was the one parked on lines outside the current pm’s hairdresser. And the one that drove onto a protestor in the 1990s. I think the chester burrows one was a personal vehicle. But it’s sad that the nats make a habit of driving into people.

                • alwyn

                  I’m quite neutral in my opinions. The second comment was of course about a National member.
                  The first was about a Labour one though.

                  • McFlock

                    So neutral that you’re taking a post about National’s treatment of workers (and cynical racial profiling) as an opportunity to imply misuse of Ministerial Services assets by Labour.

                    Judge Jeffreys had a reputation for similar neutrality.

                    • alwyn

                      Where on earth did that little non sequitur come from?
                      I hardly think that the Labour campaign ad was prepared in total blindness to the race of the people appearing.
                      Ask Phil T about how to do racial profiling. He’ll tell you how to recognise Chinese names.

                    • McFlock

                      Only on your planet is actually raising the subject of the post a non sequiter.

                      Not to forget the fact that after nine years of tory government all you have are highlights from the “Labour did it too” variations.

              • Robert Guyton

                Alwyn – your efforts to implicate/imply wrong-doing here are, well, distasteful, I have to say, and petty. I’d not say nasty but they are edging toward spiteful and reflect poorly on you, when viewed through the lens of good-heartedness. Why do you feel so pinched by Jacinda, I wonder? Clearly, your stomach knots at the thought of Helen Clark, but shouldn’t you have got over that by now? How about you empty that flagon of bile, or whatever it is you’re sipping from, and give Jacinda a chance to restore your faith in socialist-aligned women; I think you’d enjoy life a lot more if you softened your stance, relaxed your opposition and made yourself a cup of good old black tea, with a generous squirt of the milk of human kindness in there to put a smile back on your dial.

                • alwyn

                  I really think you should stop worrying about the state of my stomach lining Robert and look to the future.
                  By now I suppose you will have accepted that the present party, calling itself the Green Party, is not going to make it back into Parliament.
                  You really will have to adopt the proposal of Joe Hill
                  ” Don’t waste any time mourning. Organize!” ”
                  https://en.wikipedia.org/wiki/Don%27t_mourn,_organize!
                  There is no time to waste. It is time to organise a proper Environmentalist Party, rather than the one we have had flying a false flag these last few years. Why, if it we had a party with proper conservationist, environmentalist roots, I might even vote for them myself.

                  • One Anonymous Bloke

                    Your opinions are irrelevant. Get used to it.

                    • alwyn

                      I have suggested elsewhere that you aren’t being forced to read them. Save yourself some unhappiness, and apparently your stomach an overdose of acid, by simply skipping happily over them.
                      I really won’t be hurt if you don’t study carefully my pearls of wisdom. Really I won’t.

                    • One Anonymous Bloke

                      you aren’t being forced to read them

                      No-one forcing me to laugh at them either, and derisive rebuttal takes such little effort.

                  • By now I suppose you will have accepted that the present party, calling itself the Green Party, is not going to make it back into Parliament.

                    Er, what? I suppose by now you will have accepted that my wishful thinking will become reality? Are we supposed to do something other than laugh at that?

                  • Doogs

                    Alwyn –

                    As a matter of course I read your comments on a variety of posts. I do that because I read everybody’s comment. It gives me an overall picture.

                    Unfortunately, for you of course, the reflux starts to rise as soon as I see your name.

                    Your comments always needle, poke, sneer and mock. You never have anything positive to add. It’s your style. The moderators on this site are generous to a fault in dealing with you and your ilk.

                    You are here to revile, denigrate, insult and debase.

                    My fervent hope is that you fuck off to Kiwiblog or somewhere your vile acidic style of ‘debate’ will be appreciated.

          • David Dennis 3.1.1.5.4

            Oh alwyn, no one cares.
            Really? Part of her ad campaign MAY include her using a Government car? Get a life man.

            That’s it? Why so picky. Bugger the car, why don’t you like Labour?

        • tracey 3.1.1.6

          I haven’t seen the Ads, isn’t she just shown looking out a window?

    • AsleepWhileWalking 3.2

      Not even similar

    • Ed 3.3

      What is your view on the letter above?

  4. Anne 4

    The Nats have been paying volunteers and others with petrol or food vouchers for probably decades. Their motto is: you never do anything for nothing – a motto carried out in their governance of the country.

  5. I mean when is the last time you saw someone having the description of “mixed blood”?

    Last time I saw a right-wing White guy over 60. There’s still plenty of them out there.

    • Muttonbird 5.1

      Perhaps National and their support base thinks Harry Potter is real and this is Hogwarts?

    • One Anonymous Bloke 5.2

      …when is the last time you saw someone having the description of “mixed blood”?

      Two National Party supporters bleeding profusely from self-inflicted wounds?

  6. francesca 6

    I reckon one of those actors did a cheeky pony tail swipe as an act of subversion
    The shared laugh is far too wicked to be passed off as wholesome family fun

    • Siobhan 6.1

      Thats funny, I actually took it as a sly F you from National, as in “who cares about Ponygate, harassing the serving wenches is just a bit of fun..”.

      Which is a joke they probably feel free to make, as their voter base seems to be unconcerned with dramatic deviations from what normal people would consider important in their politicians, like decency, honesty, fairness or even just good manners.

      • francesca 6.1.1

        Maybe
        I know if I was one of those actors getting paid in petrol vouchers I wouldn’t feel quite so obedient to a direction like that. I’d want to take the piss and show the Nats up for the creeps they are

  7. gsays 7

    As was pointed out on back benches last night: if you see someone fall over don’t you help them?

  8. mac1 8

    Why offer to pay people with petrol vouchers?

    How do you declare that on a tax form? You’re right about the black economy, ‘cashies’, ‘taxation is theft’, fiddle and evade mentality of many National supporters.

    Where’s the contract? Where’s the monetary value of the ‘gratuity’? How can that be taxed at source? Where’s the tax certificate? What obligations does an employer have legally?

    More significantly, is how do you quantify petrol vouchers and other gratuities in the returns of election expenditure which each party has to provide?

    My understanding is that any service has to be calculated at full value. So, twelve actors for three days, plus hire of filming crew etc for same time- say 15 people at $16 per hour minimum for 8 hours is $2000.

    Furthermore, the (unpaid) tax on that would be at $400 at least.

    National’s ethics badly on show here.

  9. Stephen Doyle 9

    My immediate though was, their coffers can’t be as full as we thought.

    • Ma Rohemo 9.1

      Petrol vouchers will be easier to hide in another account that does not have to be declared for electioneering totals.
      I hope National is remembering that they have to pay GST . They have been rather lax about it in the past.
      It put them over the maximum allowed for their campaign but they fluffed their way through it and let the tax slide. All other parties stayed within the limit GST included.

  10. Psych nurse 10

    Slave labour ?.

  11. AsleepWhileWalking 11

    I know someone bulk buying Amazon vouchers and selling them for less than face value (it’s a beta test where he sold $3Amzn for $1USD – some kind of sales funnel he is creating).

    Could supermarket or petrol vouchers be brought in a similar fashion here so that they might pay the eq. Of min wage but the actual cost is lower?? If so you could sort of profit on your labour.

    • Mrs Brillo 11.1

      I imagine they could, if your supporters owned supermarkets or were on eg the NZ Food & Grocery Council.
      Which might cover both types of coupon.

  12. UncookedSelachimorpha 12

    Has this letter been forwarded to the MSM / RNZ? Should be – they might ignore it, but clearly shows a nasty cynicism from the Nats.

  13. McFlock 13

    It is interesting how the 80 year old attitudes and phrasing just leak out of them at the weirdest times…

  14. savenz 14

    National have really lost the plot. National also seem to love this idea of non payment too – I’m not sure how you are supposed to survive if so many jobs are merging volunteer type roles with actual work like being an actor in a major campaign.

    • greywarshark 14.1

      The young working poor in NZ – to National, their job will always be an internship.

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