The making of National’s campaign ad

National used to be ambitious for New Zealand.

But if you look at what it did to create its campaign video (h/t Simon Wilson) it seems that this ambition is no more …

I understand this is the instructions handed out to people who took part in its campaign film. Note the following:

  1. No minimum wage being paid, actually no wage. And participants had to be available for up to 4 days with no expectation of being paid.
  2. Actors are being paid in petrol vouchers, that is contributing to the black economy. Maybe National was worried that these feckless amateur actors would spend their ill gotten gains on drink and drugs and stuff, just like beneficiaries…
  3. Racial profiling of people to create an artificial impression of inclusiveness. I mean when is the last time you saw someone having the description of “mixed blood”? Does this mean that some blood (white) is good and some blood (not white) is bad? I mean, really WTF?

National. Wanting to create a brighter future but I am not sure who for …

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