A must hear for anyone interested in political marketing and influencing voters. This item played on Chris Laidlaw’s Sunday show on Radio NZ National yesterday.
“When we decide who to vote for, are we making a rational choice? Or does emotion dictate our voting choice?”
This is useful for people of all political stripes and of course the essence of it is that politicians need to be able to tell their story and that people, especially swinging voters, decide who to vote for rather more with their hearts than their heads. Bulleted lists of achievements don’t cut it for them. Go figure.
It includes interviews with Drew Western, author of The Political Brain, an analysis of the Australian election by Rod Cameron and an interview with NZ political marketing expert Claire Robinson amongst others.
It’s riveting stuff and a delight to hear some intelligent commentary on politcs and tactics.