web analytics

The real target of DB Export campaign

Written By: - Date published: 11:30 am, December 20th, 2010 - 56 comments
Categories: alcohol, business - Tags:

There’s an ad campaign at the moment about how DB Export was supposedly created in reaction to the Black Budget. It’s full of lies and a lot of people see it as a slur on Arnold Nordmeyer and Labour in general. In fact, this odd campaign under the slogan ‘how to lose an election’ isn’t about Labour. It’s a warning to National.

The campaign is centred around the old myth that Labour lost the 1960 election because of the 1958 budget, which was two and half years earlier with two other intervening budgets. Supposedly, the alcohol excise increase had turned working people against Labour. (Jim Anderton has done a good job fisking the campaigns lies here)

Fast forward 52 years and we have a National government that, at the time this campaign was being created, was considering a range of recommendations on alcohol reform, including an alcohol excise increase. It’s these reforms that DB is seeking to influence when it intones that putting up the tax on booze is “how to lose an election”.

DB isn’t the only company using mainstream advertising to try to influence government policy.

There are those Dairy NZ ads that seek to portray the dairy industry as the backbone of the country. The message isn’t ‘consume more dairy products’ or even ‘work in dairy’, it’s ‘let dairy have its way with water resources’.

The same with all those ads for Chorus and Vector that show happy lines workers installing fibre optics. I don’t get to choose which company lays the fibre to my house and neither do you. Those ads weren’t directed at us, they were about trying to enhance public sentiment towards the companies to indirectly influence the decisions on the divi-ing up of the government’s $1.5 billion broadband investment. When you’re competing for a slice of the pie that big, spending a few hundred thousand trying to get the public on your side is worthwhile.

Of course, there are more blatant ad campaigns directed at the government, like that Kiwifruit one from Turners and Growers.

It’s an interesting phenomenon, companies using mass advertising to try to influence the government like this. I wonder if its a function of weak consumer demand. No-one’s bothering to advertise to consumers who have their wallets shut, so advertising has become cheaper and a viable option for companies trying to pressure the government.

56 comments on “The real target of DB Export campaign”

  1. IrishBill 2

    I wonder if its a function of weak consumer demand. No-one’s bothering to advertise to consumers who have their wallets shut, so advertising has become cheaper and a viable option for companies trying to pressure the government.

    I suspect that it’s also a function of a government that is obsessed with PR and a Prime Minister who has shown he’ll open the taxpayers’ cheque-book if he’s backed into a corner (such as the big fat cheque he wrote Warners).

  2. joe bloggs 3

    oh this post is so hilarious – I laughed and laughed until I pissed myself over the deep seated paranoia held by the LWNJs that everyone’s out to screw Labour.

    Having said that it’s an amusing little cut-and-paste from Eddie though – this phenomenon of companies using mass advertising to try to influence the government has been going on for decades and reminds me of the Japanese car maker that dubbed their new concept 4×4 a Pajero back in 1973 to diss the Third Labour Government for protesting at the French nuclear testing.

    • Juan Manuel Santos 3.1

      I think you need to learn to read past the first two sentences.

    • jbanks 3.2

      “oh this post is so hilarious – I laughed and laughed until I pissed myself over the deep seated paranoia held by the LWNJs that everyone’s out to screw Labour.”

      Yep. It’s weed hazed dribble like this that keeps the far left marginalised and powerless.

      Thanks EDDIE!

  3. Colonial Viper 4

    oh this post is so hilarious – I laughed and laughed until I pissed myself over the deep seated paranoia held by the LWNJs that everyone’s out to screw Labour.

    Wrong conclusion. These corporates are out to screw our democracy like they have done to the US democracy. By using their money and media power to sway public opinion and hence to sway Government.

    Both Labour and NAT are susceptible (in the US both Democratic and Republican representatives are under pressure by corporates – this is a non partisan issue).

    It shows once more – big money has the strongest media voice in this country.

    The left need to purchase its own MSM channel.

    • Gina 4.1

      The left need to purchase its own MSM channel.

      I was told recently that it costs $165 to set up a freeview channel. Can anyone point me to some details on this? And what equipment would we need?

      • Colonial Viper 4.1.1

        I am presuming a hundreds of thousands of dollars of studio space and camera gear for a basic set up. Operating costs with staff etc will be an issue.

        But you raise a very interesting opportunity.

        And of course, YouTube could also be utilised.

    • big bruv 4.2

      “The left need to purchase its own MSM channel.”

      You are not happy with TVNZ being a mouthpiece for the Labour party?

      • Colonial Viper 4.2.1

        Who the frak needs a mouthpiece for the Labour Party? And what does the NAT + Paul Henry loving TVNZ have anything to do with the Left?

        What I want to see is a full scale media channel for an inclusive political and social Left movement.

      • Draco T Bastard 4.2.2

        Considering that it’s actually a mouthpiece for the National Party…

    • Murray 4.3

      This could be the Fox News of NZ

    • Herodotus 4.4

      The left need to purchase its own MSM channel- So we can get a biased version of Fox!!
      Letters to the Ed in NZ Herald regarding 4 year terms, was interesting. Cannot get link as NZH do not dispaly letters. But what is was commenting on if the pollys want 4 years- we require in return a greater level of scrutiny by the media and more than 20 sec sound bites.
      Also in time mag 6th Dec reviewing the decade.65% of wage gains were by top 1% of earners.
      (also on same mag St Louis man made (Katrina) catastrophe and the oil gas cartel controling power)
      Yet here in other places The left battle many marginally well paid 4-12% of the pop with the Tax systems. Note to Left Wingers WRONG ENEMY, if you cannot id the right enemy how do youexpect to win !!! 😉

    • TightyRighty 4.5

      “These corporates are out to screw our democracy like they have done to the US democracy. By using their money and media power to sway public opinion and hence to sway Government.”

      and what exactly are the unions trying to do through their parliamentary arm, the labour party? it’s cuts both ways CV. unfortunately, one side lost long ago, i’ll give you a hing, it wasn’t business.

  4. MikeE 5

    I eagerly await the Standard fisking of Tui, proving once and for all that its not brewed by hot women in Mangitanoka, or that Pure Blonde is in fact not brewed by angels in the mountains..

    Those damned ad agencies… how dare they

    • Carol 5.1

      And yet, MikeE, most viewers and consumers can tell the difference between a deliberately unrealistic spoof, and the inclusion of REAL historical events (albeit in a distorted & dishonest way), reinforced by using documentary footage.

  5. Nick C 6

    Oh. My. God. This is hilarious!

    You actually think that this is a secret ploy by DB Breweries to influence alcohol legislation?! When there is widespread support for such reform??

    I’ll tell you what the secret plot is:

    TO SELL BEER

    The historical story is just to make the ad campaign more interesting. As consumers we’re bombarded with ads these days and advertisers are constantly looking for new ways to make their product stand out. Telling this sort of story can make people interested. Its not aimed at John Key or Simon Power it’s aimed at kiwis who like beer. You need a drink Eddie..

    • Carol 6.1

      Oh, so they just selected that particular historical story at random, Nick C/ The thing about advertising is that they have to make a pitch for sales in as short a time as possible. Nothing in an ad is selected at random, but for maximum impact.

      I’ll tell you what the secret plot is:

      TO SELL BEER

      And yet, if the legislation FOR alcohol reform goes ahead, less beer will be sold. So is it beyond the realms of possibility that the historical content is chosen and distorted to influence legislation, (and popular support for/against it), that will result in less beer being sold if the legislation is implemented?

      • Nick C 6.1.1

        They selected this particular story

        1) Because it directly involves their company and their brand
        2) Because they were marketing a new brand of beer, which was based on their old brand of beer.
        3) Because when told well (albiet not entirely correctly) its entertaining.

      • TightyRighty 6.1.2

        you make a huge assumption when you state that less beer will be sold if legislative reform for the sale of alcohol is made. the only possible way you can state that with any certainty is if beer is outlawed (the black budgets real aim?) and even then, people will still drink it. I don’t care about the price, when i want a beer, i’m having it. and if i want several, then i will have several.

        just because you think you can correct peoples choices and desires to meet your victorian idea of ideal society by limiting where you can buy, when you can buy and the price of, alcohol, doesn’t mean the people will listen. not that you care, as long as you tell them.

  6. Murray 7

    OH MY GOD! Are you saying its far worse then Eddie points out?
    Actually a SECRET PLOT TO SELL BEER?
    Obviously also a secret plot between the US and John Key.
    The proof is the fact that he holidays in Hawaii. The Traitor
    Oh the dastardly deeds of these nasty corporates.
    Only the left can save us from this nightmare.
    Phil “Sloppy But Nothing There” Goff to the rescue

    • Colonial Viper 7.1

      I think Murray has forgotten the simple equation that

      More alcohol consumption = More societal harm

      Corporates only care about their own bottom line, the costs they externalise on to wider society – meh, not their problem.

      • TightyRighty 7.1.1

        if an individual chooses to drink and then cause harm, it is not the corporations fault for the individuals choice to consume to excess and any subsequent cost to society. DB could be trying to increase market share in a shrinking market by reinforcing the pedigree of it’s beer and thereby differentiating itself from the seemingly endless brands available. that’s not saying more alcohol in general is being consumed, it’s saying the suppliers are readjusting their share of demand. You won’t see it that way, but you are rather blind to reason and therefore stupid, so I’m not surprised.

        the mind is like a parachute, it only works when it is open.

      • Nick C 7.1.2

        “More alcohol consumption = More societal harm”

        No it doesnt. Certainly more alcohol fueled domestic violence/hospital visits= more harm. Most alcohol consumption does no societal harm. Consider that in many European countries (France, Italy) they consumer more alcohol her head than NZ but compared to NZ they have less of a ‘drinking problem’.

        Should also consider the positive externalities of alcohol consumption. Many people can make for better company after a few drinks 🙂

        • Colonial Viper 7.1.2.1

          My mistake Nick C, I thought we were talking about alcohol consumption here in NZ not in Europe or Asia.

          Here we take after the British model of alcohol consumption much more, “Hey its Friday night, time for a pint and a fight”.

          • Nick C 7.1.2.1.1

            Errr that was just an example. Believe it or not safe, fun and non harmful alcohol consumption can occur in New Zealand too.

          • TightyRighty 7.1.2.1.2

            I went out drinking thursday, friday afternoon and night and saturday. many pints were consumed by many people. town was heaving. I was in two entertainment areas and saw not a single fight. stop casting aspersions on the majority because you don’t like the actions of the minority that can’t handle their drink

            • Colonial Viper 7.1.2.1.2.1

              I suppose you didn’t keep watch outside ED on those nights because the ED staff I know are pretty clear what the pattern is on Thu, Fri and Sat nights after midnight, week after week after week after week

              • TightyRighty

                you are so slow. either that or deliberately ignorant. Those people who go to ED are the minority I was talking about. I know you are more than happy to curtail the freedoms of the majority in a futile attempt to “save” this darwin award winning bunch.

                Do you always have weasel words on hand to protect your weak arguments that are rooted in blind ideology?

    • felix 7.2

      Word to the Nick & Murray brain trust:

      It’s not a secret. It’s on TV.

      (Which is probably why no-one said “secret” except you two geniuses.)

      • Nick C 7.2.1

        Not very perceptive are you felix? If the DB executives were sitting in the boardroom thinking “How can we make something which looks like an ad to sell beer but is actually aimed at whipping up public opposition to alcohol reform” then yes, that would be a secret.

        This is as opposed to the Turners and Growers campaign which is openly aimed at influencing public opinion on govt policy. They are both ad campaigns, but in Eddies brain one is openly about influencing public opinion, one is secretly about it.

        • felix 7.2.1.1

          zOMGZ false dichotomy: it IS an ad to sell beer, moron.

          (p.s. It also discusses govt policy. Not secretly either.)

  7. Jeremy Harris 8

    I think this bordering on outright delusional paranoia…

    I’m a politico and have seen the full length version (it seems like it was at least 5 minutes long and Nordmeyer was mentioned once, maybe twice) and didn’t even think of the anti-Labour connection…

    If anything it is pro-Labour as the working class man triumphs at the end, retaking the pub from the toff toffersons…

    • Colonial Viper 8.1

      You missed Eddie’s point that this is targeted at subverting the role of Government, whether it is a National or Labour Govt.

      Same issue in the US. It hardly matters whether its Republicans or Democrats in charge. The lines of power in the country have been so heavily fiscalised that the corporate lobbyists continue to pull the main strings whether its Bush or its Obama in the Oval Office.

      I think this bordering on outright delusional paranoia…

      Not sure how you can say this is “delusional paranoia” (what are you a psychologist now too) when the effect of corporate money on the processes of US Government e.g. in the wikileaks cables, is pretty bloody real and pretty bloody clear.

      • Murray 8.1.1

        Most Grownups are able to tell what is advertising and what is apparently targeted at subverting the role of Government, “Except for the paranoid left it seems”
        CV I do not drink alcohol out of choice. I would rather sit back and watch the lemmings destroy themselves.

        • Colonial Viper 8.1.1.1

          “Except for the paranoid left it seems”
          CV I do not drink alcohol out of choice. I would rather sit back and watch the lemmings destroy themselves.

          Murray so what if **you** don’t drink alcohol out of choice. Those “lemmings” destroying themselves include your friends, family members and colleagues, in case you haven’t noticed. Good little spectator sport you have there mate.

          And unless most “Grownups” (to use your phrase) have also done media studies or psychology its extremely likely they have **no idea** of the impact or influence of marketing messages, political or commercial.

          PS its not paranoia if they are really out to get you 😉

  8. felix 9

    Jeremy Harris said:
    “I’m a politico and have seen the full length version (it seems like it was at least 5 minutes long and Nordmeyer was mentioned once, maybe twice) and didn’t even think of the anti-Labour connection…”

    Murray said:
    “Most Grownups are able to tell what is advertising and what is apparently targeted at subverting the role of Government, “Except for the paranoid left it seems””

    Guys. I would take the pronouncements of your awesomely clear and rational grown-up politico powers of perception a lot more seriously if you hadn’t both missed the point of the post by exactly 180 degrees.

    • Jeremy Harris 9.1

      I was referring to this line:

      It’s full of lies and a lot of people see it as a slur on Arnold Nordmeyer and Labour in general.

      I should have made that clear…

      On the wider point of the post, it is just as delusional, the company is trying to sell by beer by embracing an anti government message (in this instance) and it’s a good strategy, most people like beer and hate part or all of governmental efforts to control their choices over alcohol consumption…

      • felix 9.1.1

        Er, no. You said “If anything it is pro-Labour as the working class man triumphs at the end, retaking the pub from the toff toffersons

        Which very strongly suggests that you believed that the post had make a case for the ad being anti-Labour.

        (Which in turn very strongly suggests that you didn’t read the post. Good to see that you have now though.)

        • Jeremy Harris 9.1.1.1

          I suggest you read the post again, it does make such a statement, admittedly one line, but it was that line that I was commenting on…

          • felix 9.1.1.1.1

            The line you quoted makes no such case. It suggests that others have made such a case, which is quite a different thing altogether.

            Still you must get confused dashing from blog to blog, I’m not surprised you forget which one you’re commenting on.

            And I take back what I said about you reading the post. If you are maintaining that the post claims the ad is anti-labour then you clearly still haven’t read it at all.

  9. tc 10

    It’d be much cheaper (and more traditional) to just have a quiet chat over a round of golf (or a glass of JK’s finest) or even better a ‘chance meeting at an industry event’ and then make that ‘donation’ to the waitemata trust…..why change the habit of a lifetime.

    • Colonial Viper 10.1

      Because Govts find it far easier to do things if the public have been conned into supporting it.

      Don’t worry tc, the quiet chats over champers and golf all happened in the early days to plan this ad campaign.

  10. Irascible 11

    What is disturbing is the distortion of history to serve the interests of commerce (incidentally with a linked political message). The distortion becomes embedded in individual belief systems and creates problems in any discussion on NZ history & society.
    As a teacher I come across such problems all the time – in literature it becomes Disney who wrote – Peter Pan, Wind in the Willows, The Little Mermaid and Grimm’s Fairy stories. It becomes the USA solved the Enigma Codes in W/W II and also every battle of World War I & II even when they weren’t there.
    Colenso & DB are banking on the collective ignorance to justify their rewrite of NZ history.
    we need more History being taught in schools to correct such commercial arrogance.

  11. tc 12

    I’m just so shocked to find out that advertising isn’t telling the truth……I’m taking that lynx can back as I suspect I’ll not been mobbed by bikini clad women anytime soon….damm.

    I find the ad more as much a dig at that other former NZ brewer who was the unassailable #1 in the land until they decided to become an australasian brewer and allowed control to drift into foreign hands…..lost focus, lost quality, lost #1 but the new owners (kirin) couldn’t give an F…all yours DB good luck with that.

    • Murray 12.1

      Isn’t all advertising a distortion of reality? Its really rather strange that the lefts alternative reality collides with advertising’s distortion of reality. Shades of the Matrix anyone

    • Daveski 12.2

      Actually, I think someone in India ?? actually took legal action against Lynx on those grounds!!!

      Honestly, I thought 1 April had come early. You can now see why the public think so little of Labour if eddie is a card carrying member.

      Perhaps eddie is moonlighting at the Dim Post and accidentally posted on the wrong site??

      • Colonial Viper 12.2.1

        Yeah probably time to ban TV advertising, limit it to between the hours of 8pm and 12am, none on Sundays.

        Also limit the amount of advertising in any news paper to a maximum 20% of the paper, so that they have to start relying on sales and subscriptions once more, for their revenues.

  12. The War You Don’t See
    This must see documentary, covers political advertising, amongst many disturbing facts.
    Available as a torrent http://onebigtorrent.org/torrents/10312/The-War-You-Dont-See–John-Pilger-2010
    Could supply copies.

    In an extraordinary alliance of TV and cinema, John Pilger’s new film, ‘The War You Don’t See’, opened in the UK mid-December. Having premiered at The Barbican on Tuesday 7 December 2010, the first Pilger film since 2007 started its UK run at Curzon Soho in London on Sunday 12 December. On Tuesday 14 December, ITV1 broadcast ‘The War You Don’t See’ at 10.35pm. The film is available to watch on the ITV website until 14 January 2011 (UK users only).

    The new film is a powerful and timely investigation into the media’s role in war, tracing the history of ’embedded’ and independent reporting from the carnage of World War One to the destruction of Hiroshima, and from the invasion of Vietnam to the current war in Afghanistan and disaster in Iraq. As weapons and propaganda become even more sophisticated, the nature of war is developing into an ‘electronic battlefield’ in which journalists play a key role, and civilians are the victims. But who is the real enemy?John Pilger says in the film: “We journalists… have to be brave enough to defy those who seek our collusion in selling their latest bloody adventure in someone else’s country… That means always challenging the official story, however patriotic that story may appear, however seductive and insidious it is. For propaganda relies on us in the media to aim its deceptions not at a far away country but at you at home… In this age of endless imperial war, the lives of countless men, women and children depend on the truth or their blood is on us… Those whose job it is to keep the record straight ought to be the voice of people, not power.”

  13. http://en.wikipedia.org/wiki/Edward_Bernays
    Edward Louis Bernays (November 22, 1891 – March 9, 1995), was an American pioneer in the field of public relations and propaganda along with Ivy Lee, referred to in his obituary as “the father of public relations”.[1] Combining the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Dr. Sigmund Freud, Bernays was one of the first to attempt to manipulate public opinion using the subconscious.

    THEY worked it out years ago – the public can be moved in any direction they want.

  14. George.com 15

    For all the posts about the ads just being about selling beer, the headline for the ads “How to lose an election” is an unusual one. Building a myth about how ‘Coutts saved beer drinkers’ is one matter. It may, if taken with some salt, just be a creative fairytale very loosely based on history. What Coutts did, according to the DB fairytale, and Labout losing the election have in common is another matter altogether. The only connection between the two is beer. The creative story being that Coutts reacted to the tax hike and created a new beer. This action has nothing to do with Labour losing the election.

    Two seperate strands within the fairytale. Hence why start an ad, extolling the virtues of Coutts the saviour, with a comment about governments losing elections.

    One simple conclusion, a warning to the government of the day.

  15. erentz 16

    Seems to be a bit of a paradox here. DB are saying they only exist because of Labour’s 1958 budget, but if that’s the case they should be thanking the 1958 budget for giving them their existence, NOT saying it shouldn’t have happened. Who the heck drinks DB export these days anyway.

  16. Interesting 17

    It is sad that people have turned this article in to something that I dont think eddie probably had in mind.

    Eddie is right, there is far more influence in the media aimed at the government in an attempt to pressure them into doing what they want them to do.

    Using an ad is a very good way of getting the message across without it seemingly too (if at all) political.

    If people read the article properly Eddie was using it as a warning of the ways in which organisations andd others are using media advertising to pressure government and political parties.

    People have lost the message he was trying to get across because they cant get past their political bias (especially the righties in this case it would appear).

    Thanks for the post Eddie.

Links to post

Recent Comments

Recent Posts

  • Hon Shane Jones announces candidacy for the seat of Northland
    Hon Shane Jones, NZ First List MP based in Northland New Zealand First MP Hon Shane Jones has today announced his candidacy for the electorate of Northland. Speaking at a New Zealand First meeting in Kerikeri, Northland, Mr Jones said it was a privilege to be selected by the Party ...
    3 hours ago
  • Foreign Minister announces two diplomatic appointments
    Rt Hon Winston Peters, Deputy Prime Minister, Minister of Foreign Affairs Foreign Affairs Minister Winston Peters today announced two diplomatic appointments: New Zealand’s High Commissioner to India and Consul-General to Hong Kong. “As New Zealand recovers from COVID-19, our diplomatic and trade networks are more important than ever. That is ...
    2 days ago
  • Week That Was: Recover and rebuild
    We started the week by announcing free apprenticeships to support Kiwis into work and to help get New Zealand moving again - and we ended the week by extending the wage subsidy to 40,000 more businesses, helping to protect businesses and workers alike.  ...
    2 days ago
  • How Budget 2020 is backing businesses
    We’re confident in the ability of Kiwi businesses to succeed in the face of COVID-19, and our Government is committed to doing our bit to enable that success. Kiwi businesses have always been innovative and resilient, and the COVID-19 pandemic has proven this yet again. Many businesses are finding new, creative ...
    2 days ago
  • New Zealand First confirms its first tranche of candidates
    New Zealand First is pleased to release the names of its first tranche of candidates for the 2020 election. The includes all sitting New Zealand First Members of Parliament except Clayton Mitchell MP who earlier today announced he will not be seeking re-election. In alphabetical order they are: MP ...
    2 days ago
  • New Zealand First MP Clayton Mitchell not seeking re-election
    Clayton Mitchell MP, New Zealand First List MP based in Tauranga New Zealand First MP Clayton Mitchell has decided not to seek re-election in this year’s General Election.  “After serious consideration and discussion with my family, I have decided to pursue other passions in my life and spend a lot ...
    2 days ago
  • Five new Lockheed Martin Super Hercules aircraft to replace ageing fleet
    Defence Minister Ron Mark has announced that new Lockheed Martin Super Hercules aircraft would replace the outdated and costly 1960s Hercules fleet. The $1.521b project will include a flight simulator for staff training and other supporting infrastructure. "This fleet will ensure the Defence Force can continue to support New Zealand's ...
    2 days ago
  • Greens urge police to rule out armed police patrols following George Floyd’s death
    The Green Party is urging the New Zealand Police to rule out the use of Armed Response Teams, following their recent trial in communities around Aotearoa. ...
    2 days ago
  • NZ First fought for changes to “poorly-targeted” rent dispute policy
    New Zealand First leader Winston Peters has described Labour's original COVID-19 commercial rent dispute proposal as "poorly targeted". Justice Minister Andrew Little has announced a temporary law change to force commercial landlords and renters to consider COVID-19 in disputes over rent issues, almost two months after the Government first floated the idea.  But ...
    3 days ago
  • New Zealand First ensures commercial rent dispute clause fairly applied
    Rt Hon Winston Peters, Leader of New Zealand First New Zealand First acknowledges that some small businesses have been struggling to meet fixed costs due to the loss of revenue by COVID-19. We also know some businesses are at greater risk of insolvency when they cannot come to a reasonable ...
    3 days ago
  • New Zealand First disappointed that Section 70 spouses won’t get relief
    Rt Hon Winston Peters, Leader of New Zealand First New Zealand First is disappointed that the removal of the spousal deductions has had to be delayed by the Ministry fo Social Development, due to COVID19 workload pressures. “New Zealand First has always stood for fairness when it comes to superannuation ...
    5 days ago
  • Winston Peters receives petition demanding more protection for nurses
    Rt Hon Winston Peters, Leader of New Zealand First On the steps of Parliament today the Leader of New Zealand First, Rt Hon Winston Peters received a petition from registered nurse Anna Maria Coervers, requesting an amendment to the Protection for First Responders Bill which will ensure the legislation also include registered ...
    5 days ago
  • Week That Was: Getting our economy moving
    It's been a busy seven days as we start to rebuild New Zealand together. From delivering extra support for small businesses, to investing in our artists and arts organisations, to cutting red tape on home DIY projects, we're rolling out our plan to get the economy and New Zealand moving ...
    5 days ago
  • Winston Peters: If protests condoned ‘why are we not at level 1?’
    Deputy Prime Minister Winston Peters says alert level 2 restrictions have to be discussed during today's Cabinet meeting. Thousands gathered across the country, including at Parliament, yesterday for Black Lives Matter marches where social distancing and mass gathering rules were flouted. Mr Peters said the breaching of Alert Level 2 rules at ...
    5 days ago
  • Northland rail work to help create regional jobs
    Rt Hon Winston Peters, Deputy Prime Minister, Minister of State Owned Enterprises KiwiRail’s Northland rail upgrade steps up another gear today and will help Northland recover from the impacts of COVID-19, State Owned Enterprises Minister Winston Peters says. The Government is investing $204.5 million through the Provincial Growth Fund to ...
    6 days ago
  • Green Party statement on the death of George Floyd
    “Today and every day we stand in solidarity with George Floyd’s family, friends and community who feel pain and fear about his untimely death at the hands of Minneapolis police”, said Green Party Co-leader and Māori Development spokesperson Marama Davidson. ...
    6 days ago
  • Lake Brunner’s Mount Te Kinga to go Predator Free
    Fletcher Tabuteau, Parliamentary Under-Secretary for Regional Economic Development Hon Eugenie Sage, Minister of Conservation The West Coast forests of Mount Te Kinga at Kotuku Whakaoho/Lake Brunner are the latest predator free project to receive Government funding, announced Minister of Conservation Eugenie Sage and Under Secretary for Regional Economic Development Fletcher ...
    1 week ago
  • Green Party welcomes crucial financial support for creatives
    The Green Party says new government support for creatives and artists is a vital lifeline for a sector struggling to survive the COVID crisis. ...
    1 week ago
  • Strongest ever water reforms mean swimmable rivers within a generation
    The Green Party says major freshwater reforms announced today provide the strongest ever protections of our waterways, to help ensure the next generation can swim in the rivers of Aotearoa. ...
    1 week ago
  • Greens work to secure inquiry into Wild West student accommodation sector
    The Green Party has begun the process for a Select Committee inquiry into student accommodation, which has been exposed during COVID-19 as an under-regulated sector that straddles students with unfair debt. ...
    2 weeks ago
  • New Zealand joins global search for COVID-19 vaccine
    Rt Hon Winston Peters, Deputy Prime Minister, Minister of Foreign Affairs Hon Megan Woods, Minister of Research, Science and Innovation Hon Dr David Clark, Minister of Health Foreign Affairs Minister Winston Peters, Research, Science and Innovation Minister Megan Woods,  and Health Minister David Clark today announced a COVID-19 vaccine strategy, ...
    2 weeks ago
  • Budget 2020: Five things to know
    Budget 2020 is about rebuilding together, supporting jobs, getting business moving and the books back into the black. It’s an integral part of our COVID-19 economic response, and our plan to grow our economy and get New Zealand moving again. Here’s a quick look at the five top things you ...
    2 weeks ago
  • Green Party unveils its candidate list for the 2020 election
    The Green Party is pleased to reveal its candidate list for the upcoming election. With a mix of familiar faces and fresh new talent, this exceptional group of candidates are ready to lead the Greens back into Government. ...
    2 weeks ago
  • Coalition Government approves essential upgrades on Ōhakea Air Base
    The Coalition Government has approved $206 million in essential upgrades at Ōhakea Air Base.  Defence Minister Ron Mark said the money would be spent on improving old infrastructure. He said safety issues would be addressed, as well as upgrades to taxiways, accommodation and fresh, storm and waste water systems. "This ...
    2 weeks ago
  • Attributable to the Rt Hon Winston Peters
    Rt Hon Winston Peters, Leader of New Zealand First “I am not persisting with this case just for myself, but for all people who have had their privacy breached. Privacy of information is a cornerstone of our country’s democracy. Without it our society truly faces a bleak future. We now ...
    3 weeks ago

  • Great Walks bookings open next week
    This summer presents a great opportunity for New Zealanders to get out into nature with bookings on Great Walks for 2020/21 set to open next week, says Minister of Conservation Eugenie Sage.  Bookings for the Great Walks will open between 9 and 11 June, excluding Milford and Routeburn tracks which ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Ministerial Diary April 2020
    ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Govt extends support schemes for businesses
    Extra 40,000 businesses to be eligible for wage subsidy extension Small business cashflow support application period extended The Government is today announcing further support for businesses that continue to be affected by the global COVID-19 pandemic, as the broader economy becomes one of the most open in the world following ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Five new Super Hercules to join Air Force fleet
    The Coalition Government has confirmed five Lockheed Martin C-130J-30 Super Hercules transport aircraft will be purchased to replace the existing fleet, Defence Minister Ron Mark announced today.  “Last year, Cabinet selected these aircraft as the preferred option to replace the current Hercules fleet. Procurement of the Super Hercules has been ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • Wairarapa Moana seeks international recognition as vital wetland
    The Minister of Conservation Eugenie Sage is celebrating World Environment Day with an announcement of a major step towards Wairarapa Moana being recognised as an internationally significant wetland. “Wairarapa Moana is an ecosystem of 10,000 hectares of wetland and open water that provides a home for indigenous fish, birds and ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • New public housing sets standard for future
    New public housing that will save tenants money in energy bills, and provide warmer, healthier and more comfortable homes, is setting the standard for the Government’s future public housing programme, Housing Minister Megan Woods said. Dr Woods opened the new Kāinga Ora – Homes and Communities complex, which has a ...
    BeehiveBy beehive.govt.nz
    2 days ago
  • First Police wing to complete training post lockdown
    A new-look Police graduation ceremony to take account of COVID19 health rules has marked the completion of training for 57 new constables. Police Minister Stuart Nash attended this afternoon's ceremony, where officers of Recruit Wing 337 were formally sworn in at the Royal New Zealand Police College without the normal support of ...
    BeehiveBy beehive.govt.nz
    3 days ago
  • Government makes further inroads on predatory lenders
    Mobile traders and truck shops must adhere to responsible lending requirements Interest rate cap on high-cost loans Lenders prohibited from offering further credit to an applicant who has taken two high-cost loans in the past 90 days The Minister of Commerce and Consumer Affairs, Kris Faafoi, has signalled an end ...
    BeehiveBy beehive.govt.nz
    3 days ago
  • New survey shows wage subsidy a “lifeline” for businesses, saved jobs
    94% of firms say wage subsidy had positive impact on cashflow 62% of firms say support helped to manage non-wage costs like rent A survey of business that have received the Government’s wage subsidy show it has played a significant role in saving jobs, and freed up cash flow to ...
    BeehiveBy beehive.govt.nz
    3 days ago
  • Tax changes support economic recovery
    New legislation introduced to Parliament today will support growth and assist businesses on the road to economic recovery, said Revenue Minister Stuart Nash. “The Taxation (Annual Rates for 2020-21, Feasibility Expenditure, and Remedial Matters) Bill proposes that businesses can get tax deductions for ‘feasibility expenditure’ on new investments,” said Mr ...
    BeehiveBy beehive.govt.nz
    3 days ago
  • $4.6 million financial relief for professional sports
    Sport and Recreation Minister Grant Robertson has welcomed the first release of funds from the $265 million Sport Recovery Package announced as part of Budget 2020. Sport NZ has announced that $4.6 million in funding will go to the Wellington Phoenix, NZ Warriors, Super Rugby teams and the ANZ Premiership ...
    BeehiveBy beehive.govt.nz
    3 days ago
  • Critical support for strategic tourism assets
    An iconic New Zealand tourism attraction and the country’s 31 Regional Tourism Organisations are the first recipients of support from the $400 million Tourism Sector Recovery Plan, to help position the sector for recovery from COVID-19, Tourism Minister Kelvin Davis announced today. The plan includes a Strategic Tourism Assets Protection ...
    BeehiveBy beehive.govt.nz
    3 days ago
  • Supporting Kiwi businesses to resolve commercial rent disputes
    The Government will legislate to ensure businesses that suffered as a result of the COVID-19 response will get help to resolve disputes over commercial rent issues, Justice Minister Andrew Little announced today. A temporary amendment to the Property Law Act will insert a clause in commercial leases requiring a fair ...
    BeehiveBy beehive.govt.nz
    3 days ago
  • Prompt payments to SMEs even more urgent
    The Minister for Small Business says new data from Xero highlights the urgency of prompt payment practices to small and medium enterprises as we move into economic recovery. Last month Government ministers wrote to significant private enterprises and the banking industry to request they join efforts by government agencies to ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Free period products in schools to combat poverty
    Young people in Waikato will be the first to have free access to period products in schools in another step to support children and young people in poverty,” Prime Minister Jacinda Ardern said.  During term 3, the Ministry of Education will begin providing free period products to schools following the ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Response to charges in New Plymouth
    The Minister of Police Stuart Nash has issued the following statement in response to charges filed against three Police officers this morning in the New Plymouth District Court. “Any incident involving a loss of life in Police custody is taken very seriously. The charges today reflect the gravity of the ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Govt boosts innovation, R&D for economic rebuild
    $196 million for Crown Research Institutes $150 million for R&D loan scheme $33 million for Māori research and development opportunities $12 million for the Nationally Significant Collections and Databases $10 million to help maintain in-house capability at Callaghan Innovation New Zealand’s entrepreneurs, innovators and crown researchers will benefit from a ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Temporary changes to NCEA and University Entrance this year
    Further temporary changes to NCEA and University Entrance (UE) will support senior secondary school students whose teaching and learning have been disrupted by COVID-19. “The wellbeing of students and teachers is a priority. As we are all aware, COVID-19 has created massive disruption to the school system, and the Government ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Extended terms for the directors of the Racing Industry Transition Agency
    Minister for Racing Winston Peters today announced that the terms for the directors of the Racing Industry Transition Agency (RITA) have been extended to 30 June 2021. Due to the COVID-19 crisis the transition period has been extended to ensure that the Racing Industry Bill can complete its progress through ...
    BeehiveBy beehive.govt.nz
    4 days ago
  • Healthy Homes Standards statement of compliance deadline extended
    The deadline for landlords to include detailed information in their tenancy agreements about how their property meets the Healthy Homes Standards, so tenants can see the home they are renting is compliant, has been extended from 1 July 2020 to 1 December 2020.  The Healthy Homes Standards became law on 1 July 2019. The Standards are ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Criminal Cases Review Commission board appointments announced
    Justice Minister Andrew Little today announced details of further appointments to the Criminal Cases Review Commission. “I am pleased to announce Paula Rose QSO OStJ as Deputy Chief Commissioner for a term of five years commencing on 15 June 2020,” said Andrew Little. “I am also pleased to announce the ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Release of initial list of supported training to aid COVID-19 recovery
    The Targeted Training and Apprenticeships Fund (TTAF) will pay costs of learners of all ages to undertake vocational education and training The fund will target support for areas of study and training that will give learners better employment prospects as New Zealand recovers from COVID-19 Apprentices working in all industries ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Emission trading reforms another step to meeting climate targets
    The Emissions Trading Scheme (ETS) will finally start to cut New Zealand’s greenhouse gas pollution as it was originally intended to, because of changes announced today by the Minister for Climate Change, James Shaw. The changes include a limit on the total emissions allowed within the ETS, rules to ensure ...
    BeehiveBy beehive.govt.nz
    5 days ago
  • Queen’s Birthday Honours highlights Pacific leadership capability in Aotearoa
    Minister for Pacific Peoples Aupito William Sio says the Queen’s Birthday 2020 Honours List provides an abundance of examples that Pacific people’s leadership capability is unquestionable in Aotearoa. “The work and the individuals we acknowledge this year highlights the kind of visionary examples and dedicated community leadership that we need ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • Govt backing horticulture to succeed
    The Government is backing a new $27 million project aimed at boosting sustainable horticulture production and New Zealand’s COVID-19 recovery efforts, says Agriculture Minister Damien O’Connor. “Our horticulture sector has long been one of New Zealand’s export star performers, contributing around $6 billion a year to our economy. During and ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • Applications open for forestry scholarships
    Applications have opened for 2021 Ngā Karahipi Uru Rākau – Forestry Scholarships, which will support more Māori and women to pursue careers in forestry science, says Forestry Minister Shane Jones. “I’m delighted Te Uru Rākau is offering Ngā Karahipi Uru Rākau – Forestry Scholarships for the third year running. These ...
    BeehiveBy beehive.govt.nz
    6 days ago
  • Excellent service to nature recognised
    The Queen’s Birthday 2020 Honours List once again highlights the dedication by many to looking after our native plants and wildlife, including incredible work to restore the populations of critically endangered birds says Minister of Conservation Eugenie Sage. Anne Richardson of Hororata has been made an Officer of the New ...
    BeehiveBy beehive.govt.nz
    7 days ago
  • Wetlands and waterways gain from 1BT funding
    The Government will invest $10 million from the One Billion Trees Fund for large-scale planting to provide jobs in communities and improve the environment, Agriculture Minister Damien O’Connor and Forestry Minister Shane Jones have announced. New, more flexible funding criteria for applications will help up to 10 catchment groups plant ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • New fund for women now open
    Organisations that support women are invited to apply to a new $1,000,000 fund as part of the Government’s COVID-19 response. “We know women, and organisations that support women, have been affected by COVID-19. This new money will ensure funding for groups that support women and women’s rights,” said Minister for ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Govt supports King Country farmers to lift freshwater quality
    Healthier waterways are front and centre in a new project involving more than 300 King Country sheep, beef and dairy farmers. The Government is investing $844,000 in King Country River Care, a group that helps farmers to lift freshwater quality and farming practice, Agriculture Minister Damien O’Connor announced today. “Yesterday ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Libraries to help with jobs and community recovery
    A major funding package for libraries will allow them to play a far greater role in supporting their communities and people seeking jobs as part of the economic recovery from COVID-19. “Budget 2020 contains over $60 million of funding to protect library services and to protect jobs,” says Internal Affairs ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Support for arts and music sector recovery
    A jobseekers programme for the creative sector and four new funds have been set up by the Government to help our arts and music industry recover from the blow of COVID-19. Thousands of jobs will be supported through today’s $175 million package in a crucial economic boost to support the ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Legislative changes to support the wellbeing of veterans and their families
    Minister for Veterans Ron Mark has welcomed the First Reading of a Bill that will make legislative changes to further improve the veterans’ support system.  The Veterans’ Support Amendment Bill No 2, which will amend the Veterans’ Support Act 2014, passed First Reading today. The bill addresses a number of ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Christ Church Cathedral – Order in Council
    Views sought on Order in Council to help fast track the reinstatement of the Christ Church Cathedral  The Associate Minister for Greater Christchurch Regeneration, Hon Poto Williams, will be seeking public written comment, following Cabinet approving the drafting of an Order in Council aimed at fast-tracking the reinstatement of the ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • New Zealanders’ human rights better protected in new Bill
    The law setting out New Zealanders’ basic civil and human rights is today one step towards being strengthened following the first reading of a Bill that requires Parliament to take action if a court says a statute undermines those rights. At present, a senior court can issue a ‘declaration of ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Deep concern at Hong Kong national security legislation
    Foreign Affairs Minister Winston Peters today reiterated the deep concern of the New Zealand Government following confirmation by China’s National People’s Congress of national security legislation relating to Hong Kong. “New Zealand shares the international community’s significant and long-standing stake in Hong Kong’s prosperity and stability,” Mr Peters said. “New Zealand ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Government invests in New Zealand’s cultural recovery
    Thousands of artists and creatives at hundreds of cultural and heritage organisations have been given much-needed support to recover from the impact of COVID-19, Prime Minister and Minister for Arts, Culture and Heritage Jacinda Ardern announced today. “The cultural sector was amongst the worst hit by the global pandemic,” Jacinda ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Better protection for New Zealand assets during COVID-19 crisis
    Key New Zealand assets will be better protected from being sold to overseas owners in a way contrary to the national interest, with the passage of the Overseas Investment (Urgent Measures) Bill. The Bill, which passed its third reading in Parliament today, also cuts unnecessary red tape to help attract ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Cleaning up our rivers and lakes
    Setting higher health standards at swimming spots Requiring urban waterways to be cleaned up and new protections for urban streams Putting controls on higher-risk farm practices such as winter grazing and feed lots Setting stricter controls on nitrogen pollution and new bottom lines on other measures of waterway health Ensuring ...
    BeehiveBy beehive.govt.nz
    1 week ago
  • Record year for diversity on Govt boards
    The Government is on the verge of reaching its target of state sector boards and committees made up of at least 50 percent women, says Minister for Women Julie Anne Genter and Minister for Ethnic Communities Jenny Salesa. For the first time, the Government stocktake measures the number of Māori, ...
    BeehiveBy beehive.govt.nz
    1 week ago