Perhaps I’ve overestimated the National Party’s PR machine. I mean I’ve seen them run their C/T strategy pretty well and, as much as I hate to admit it, Ansell’s billboards were pretty bloody good last time.
But then I opened the PDF with their latest billboard on it. It’s busy, the message is confusing, and the strapline seems completely at odds with the lines they’ve been building up for the past five years.
‘Wave goodbye to higher taxes’? Wave goodbye to a big chunk of your campaign spend for no real reason more like.
If I was the Waitemata Trust I’d be asking for my money back.