What’s Behind Key’s Cheesy Grin?

Ever since Labour’s budget was released, John Key has been talking cheese. I’ve been wondering why all his talk of blocks of cheese has been making him smile with such a big big grin. Well, a check of MPs’ financial interests sheds some light.

Slippery John is making a bundle from Kiwis buying cheese.  He is the third largest shareholder in the Dairy Investment Fund Ltd  owning 1.46 million shares. And, DIFL owns large chunks of no less than three cheese companies: 

Open Country Ltd lists Colby, Cheddar, Gouda and Edam in its product line sold in New Zealand and abroad.

Kaimai Cheese Company a producer of ‘top shelf’ specialty cheeses.

The Grate Kiwi Cheese Company. They grate it you pay for it.

That’s right, his cheese promotions are yet another of John’s great marketing ploys.

DIFL and John Key are making a mint from huge increases in world food prices. They even boast about it with a link from their site to a recent Wall Street Journal article that refers to New Zealand as the ‘Saudi Arabia of Milk”.

While there are similarities, there is, of course, a major point of difference in the analogy. In Saudi Arabia a litre of petrol costs about 35 cents rather than the $2 we pay here in New Zealand. Here a block of cheese is sold at market rates and the cost of a block of cheese is up 65% in the past year.

Who profits from that? Yep, that’s right Slippery John and his mates.   

And, when John talks about poor hard done consumers and how Labour doesn’t understand their plight, the sound of tills ringing in his own ears is drowning out the truth.

John Key is making a bundle off the backs of the average Kiwi battlers trying to put cheese in the kiddies’ school lunches.

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