Did UK Labour HQ help Labour lose the UK General Election?
Well, according to claims made in a new book by Ed Miliband’s former Head of Communications – Yes they did.
At the moment, there’s only a light smattering of reporting in msm. But what’s there so far suggests the claim holds water.
Essentially, Labour Party HQ paid for micro- targeted facebook advertising such that political messaging would only be seen by Corbyn, his advisers, and fellow travelers in the media alongside the likes of supporters within Momentum. But what they were meant to be doing was ensuring widespread dissemination of political messages to the general population.
One such message was on encouraging people to register to vote. Labour HQ apparently didn’t like that message, and so put it out as a personally targeted piece of advertising that left Corbyn and others thinking it had been disseminated far and wide.
Tom Baldwin, whose book contains the claims, is no Corbynite by the way. As mentioned above, he was head of communications for Milband, and in articles he has had published in The Guardian, he’s suggested Corbyn’s politics belong to the bygone era of the 70s.
I’d expect the story to expand and firm up over coming days. If the claims are verified, Tom Baldwin has essentially just flung a stick or three of dynamite beneath a political establishment that has made much ado over deplorable and unsavory types gaming social media to their advantage.
Seems that the political establishment – the part that always likes to portray itself as the part the good guys belong to, might just been caught with it’s hand deep in the the cookie jar hollering something about a thief.
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