You may have noticed that we’ve taken to offering Labour a little unsolicited comms advice of late.
Irish recently told them to get some decent key lines. I asked them (as have many others) to start talking about their vision, and when they do, to keep it simple.
Phil Goff’s latest video (below) looks like a step in the right direction. In it he identifies some priority concerns: Job security, family incomes, youth unemployment. He points out that neither Key’s Job Summit or the budget addressed these needs, then goes on to signal some broad solutions: apprenticeships, properly directed tax cuts and investment in R&D. Best of all? He manages to do it in around 60 seconds, could be a record 😉
With National increasingly looking like it’s in cruise control right at the time that the country needs some action, it’s great to see the opposition getting into gear.
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