I’ll be the first to admit that sometimes my attention span isn’t the greatest. Between Twitter and Facebook and texting it’s frankly a wonder I have time for much of anything else.
I’m mostly in a hurry and I think that’s probably part of the reason I often don’t know what you’re trying to tell me. It’s frequently too long, too complicated or both.
Check out the video I made. It’s put together from clips of three different Obama budget speeches. It’s five minutes long but stick with it (maybe turn off that Blackberry first).
Having watched it just once I suspect you’ll have no problem filling in the gaps below. Give it a go.
Now I’m not suggesting you become little Obamas. I’m not suggesting you “dumb down” politics. And I’m not suggesting you replace your (substantial) manifesto with bullet-pointed lists or polished phrases.
I am asking you to acknowledge the competing demands for my attention and perhaps try a little harder to help me understand what you’re saying by packaging it in a way that’s easier to absorb and digest.
I’m guessing there are people out there who feel the same way. If you help them I suspect they’ll help you.