Dear advertisers, ditch Paul Henry

Rather than start facebook groups and make complaints to TVNZ or the BSA about Paul Henry, someone has decided to hit them where they really hurt: in their back pockets.

Good. Expressions of outrage do nothing but generate media for this little sh*t and confirm to TVNZ that they’ve got a ratings winner. And higher ratings mean more advertising revenue.

Which leaves us with two options. Either ignore him and hope he goes away (which simply isn’t happening) or short-circuit the ratings game and directly attack the revenue. No money. No Henry. It’s that simple.

And it’s already started to work. FreemanX has already pulled their TVNZ advertising.

With that in mind please make sure you take some time today to email each of the four following sponsors telling them you will not be giving them your money while they continue to sponsor this clown:

Heritage Hotels – susang@heritagehotels.co.nz

McDonalds – kate.porter@nz.mcd.com or mark.hawthorne@nz.mcd.com

Village Roadshow – info@roadshow.co.nz

Visit Britain – newzealand@visitbritain.org

Hat-tip (and more details at): The Hand Mirror

lprent: Making this post sticky to the top of the site for a while…

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