The headline!
Key increases lead over Goff as Preferred PM
The lead in:
Our first 3 News Reid Research poll in the election year sees Prime Minister John Key continue his commanding lead over Labour and its leader Phil Goff.
“Continue” his commanding lead? What happened to “increases”? Let’s check the fine print:
In the Preferred Prime Minister rankings:
Mr Key sheds five points, still high at 49.1
Mr Goff stays flat at 6.8 – no movement
“Shed”? Pardon me did you say Key shed 5 points?
So 3 News asked voters how the leaders are performing:
Mr Key slips almost 7 percent to 69.6 percent.
“Slips”? Pardon, was that Key slips 7 percent?
So, just a thought, but wouldn’t a better headline for this piece have been “Key’s approval ratings in free fall?” Just, you know, in the interests of accuracy and so on.
lprent Updated : There is a comment from a TV3 editor James Murray.
An apology from the 3 News online team on behalf of Duncan Garner. This headline was a major balls up on our behalf. No excuse other than not reading the script properly am afraid.
Headline has now been changed to
Key still strong as preferred PM, but gap closing
Nice to see a actual apology. Of course it is far less effective than getting it right in the first place.
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