Labour closes gap to 3%

Labour rising, National falling in the latest poll:

Labour’s polling closes gap on National

The Labour Party will hold its campaign launch today with its own poll putting it just three points adrift of National – and bringing heartening news for Labour’s potential support partner the Greens.

The Herald has seen the latest UMR poll results – Labour’s polling company – for a poll which ended on August 17.

That had National down three points from the week before to just 40 per cent – although the UMR poll traditionally has National at a lower level than most public polls.

Labour was up one point since the week before to 37 per cent – the same level of support it had in the One News Colmar Brunton poll released this week.

In National’s favour, the majority of people were still optimistic about the country’s direction – 56 per cent to 35 per cent negative.

However, Ardern’s first two weeks in the job had impressed voters – her favourability rating was 70 per cent to Prime Minister Bill English’s 57 per cent. And only 10 per cent viewed her unfavourably compared to 37 per cent for English.

The momentum is all one way. Will Labour overtake Nats before the election?

Update: Greens steady at 8% in this poll, see Vernon Small: More good news for Labour as Jacinda Ardern prepares for campaign launch

Update: Official launch video

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